Social Media and Thought Leadership for Physicians
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Social Media & Thought Leadership Steve Levine TMA VP, Communication
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This is an update of a previous presentation from 2011 - http://www.slideshare.net/stevelevine/tmalc-social-media-presentation-2011?from=user_10_downloads_with_coupon&show_download_info=true
Transcript of Social Media and Thought Leadership for Physicians
Social Media & Thought Leadership
Steve Levine
TMA VP, Communication
Welcome to the Revolution
What is "Social Media"?
What is "Social Media"? (Easy Version)
Who uses it?
Who uses it for professional reasons?
“Like TMA” – www.facebook.com/texmed
Who uses?
Join TMA’s LinkedIn Group
Follow TMA on Twitter @texmed
Who watches it?
Who posts their own videos?
Subscribe to TMA’s feed – www.youtube.com/tmaTexas
Who reads blogs regularly?
Who writes their own blog?
Does anyone use?
What is a "Thought Leader"?
TMA is a Thought Leader
“A Twitter superstar. You have a huge number of followers who find what you are saying interesting.”
Who is a "Thought Leader"? Why?
In your:
City?
Hospital?
Specialty?
Interests?
What Do You Want to Influence?
Blog: Health Care Policy
“Does Insurance Replace Responsibility?”
“Creeping Socialized Medicine”
“Getting More Healthcare Value”
“The Buck Stops Here”
Blog: Health Care Policy
“Mammograms: Limited Usefulness, Maximum Fear”
“One Reason ACOs are Doomed to Underperform”
“A Large Dose of Humility: the Influenza Vaccine”
“A Trip to the Gynecologist”
“Medicating Normal Life: Mental Health and the Sandy Hook
Shooting”
You Can Blog, Too
www.MeAndMyDoctor.com
Facebook: Practice Marketing
Facebook: Practice Marketing
Facebook: Practice Marketing
Facebook: Practice Marketing
Twitter: Oncology
“No Cellphone Cancer Link in Large Study”
Twitter: Oncology
“Small-molecule drug drives cancer
cells to suicide”
Twitter: Oncology
“Job-related stress not a
risk factor for cancer”
YouTube: Medical Education
LinkedIn: Protecting Privacy
If …
Imagine …
Nueces CountyMedical Society
Tips
Be Passionate
Start Slowly: Watch & Listen Before You Speak
Pick One Tool at First – Then Integrate
Watch Your Privacy
Watch Your Patients' Privacy
Remember, It's a Dialogue, Not a Monologue
Resources
TMA Social Media Resource Center: www.texmed.org/social
33 Charts blog, by Brian Vartabedian, MD
A Complete Guide to Planning a Social Media Presence for Health Care, by Howard Luks, MD
Socialnomics (Producers of “Revolution” video)
Here Comes Everybody, by Clay Shirky
TMA Social Media Accounts
Blogged Arteries
Me and My Doctor
YouTube
Steve LevineSocial Media & Thought Leadership
