Social Media and The Rocket
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Transcript of Social Media and The Rocket
Objectives to Identify
1. Identify ways new media platforms are used by traditional news
media, advertising, public relations, and broadcasting professionals
2. Analyze new media tools and their uses in order to be savvy media
consumers and content creators
What is the Rocket?
• The Rocket is a special show on KWTS that focuses on playing the best
hard rock and heavy metal
• It is hosted by me (The Living Deadbeat) Heath McCarty (Nordic
Beard) and Carly Carthel (Maiden Michelle)
• The Rocket is on every Thursday night from 9-11 pm
• Currently the 2nd longest running show in KWTS history
When I joined The Rocket we had a group page on
Facebook.
• Group pages are hard to advertise
• URL for the group page is
https://www.facebook.com/groups/252104361499052/
• URL for the like page is
https://www.facebook.com/rocketkwts911
• Much easier to promote and say over the radio
• Like page is more accessible
• More people are willing to like a page then join a group
Last semester we created a Like Page
When I joined the Rocket our Twitter page was barley used
• We had about 60-ish followers and little activity
• I came up with the idea to start live tweeting the show by
tagging the band and the song that was playing
When I joined the Rocket our Twitter page was barley used
• We had about 60-ish followers and little activity
• I came up with the idea to start live tweeting the show by
tagging the band and the song that was playing
• Tactic has been successful
• Focus on smaller bands and individual musicians
• They are more likely to directly control their Twitter and
interact with others
• Since we started live tweeting the show our follower count has
more than doubled
We have gotten a couple of large names in the metal community to follow
us
Live Tweeting The West Texas Death Fest
• After getting HootSuite certified I incorporated HootSuite to manage the show
• Makes looking at Twitter & Facebook simultaneously easier
• I have less tabs on my browser open
• Twitter has issues when more than 1 user are on the desktop version at the same time
Using HootSuite
In Conclusion
• My work on the Rocket’s social media has been very beneficial
• We can promote the show over Twitter & Facebook
• In turn we can promote the Twitter & Facebook over the air
• Currently The Rocket has more likes on Facebook & more Twitter followers than any other
special show on KWTS
• LISTEN TO THE ROCKET THURSDAY 9-11
PM!!!!
www.facebook.com/rocketkwts9
11
@rocketKWTS911