Social media and the philippines
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Rachel E. Khan Associate Professor of Journalism University of the Philippines Social Media and the Philippines
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Presented by Rachel Khan at Chulalongkorn University, Faculty of Communication, July 2012.
Transcript of Social media and the philippines
Rachel E. KhanAssociate
Professor of Journalism
University of the Philippines
Social Media andthe Philippines
Internet usage in Southeast AsiaSource: AC Nielsen 2011
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Social networking is something embedded in Philippine culture. As a people, we like to “make friends” and keep in touch with family.
So the internet simply made it easy for Filipinos to do what they were already doing using long distance telephone communication or letter-writing.
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Top Websites in the Philippinesหน้�าบน้เว็�บใน้ประเทศฟิ�ลิ�ปป�น้ส์�
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Top Activities on the Internet by Age Groupกิ�จกิรรมของกิลิ��มอายุ�ใน้อ�น้เตอร�เน้�ต.
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Reasons for Internet useส์าเหต�ของกิารใช้�อ�น้เทอร�เน้�ต
Source; Yahoo!-Nielsen Net Index 2010 (Philippines)
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Source; Yahoo!-Nielsen Net Index 2010 (Philippines)
Network on Social Mediaเคร!อข�ายุ
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Other uses of Social Networking (Philippines) ใช้�อ!"น้ๆ ใช้�
• promote TV programs and contests (Pinoy Big Brother) that target the youth
• post Job Openings for business process outsourcing (BPO) companies;
• organize rallies (to lobby against bills in Congress)• boost chances of being elected:
Sen. Chiz Escudero (friendster) Sen. Antonio Trillianes (blogger.com &
multiply)• spread the faith and clarify issues (cbcponline.com)• to ask the opinion of other people before buying
something
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Other uses of Social Networking (Philippines) ใช้�อ!"น้ๆ ใช้�
• Friendster was also used as a tool for police investigations:
• Cebu City police were able to track down suspects for the robbery and murder of a female student (Mar 2008);
• In Manila, police caught a murder suspect because they found his location through his friendster profile (July 2007).
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Philippine Copycat sitesคน้ช้อบลิอกิแบบ
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Yehey! not Yahoo!
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Hikot not Hi-5
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Some Ethical considerations on Social Mediaจร์�ยธร์ร์มbased on the Code of the Society of Professional Journalists
Be Honest and FairYou should be honest and fair in reporting information, commenting on posts and interpreting information.
• Identify and link to sources whenever feasible. The public is entitled to as much information as possible on sources' reliability.
• Make certain that Weblog entries, quotations, headlines, photos and all other content do not misrepresent. They should not oversimplify or highlight incidents out of context.
• Never distort the content of photos without disclosing what has been changed. Image enhancement is only acceptable for technical clarity. Label montages and photo illustrations.
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Some Ethical considerations on Social Mediaจร์�ยธร์ร์มbased on the Code of the Society of Professional Journalists
Minimize Harm You should treat people as human beings deserving of respect. • Show compassion for those who may be affected adversely by what you post on your social media site. Use special sensitivity when dealing with children and inexperienced sources or subjects.
• Be sensitive when using photographs of those affected by tragedy or grief.
• Recognize that right to privacy of other people. Don’t post pictures that make fun of people or make them look bad.
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Some Ethical considerations on Social Mediaจร์�ยธร์ร์มbased on the Code of the Society of Professional Journalists
Be Accountable • Admit mistakes and correct them promptly.
• If posting information, make sure that it is true and factual. If it only a rumor, make it clear that it is just a rumor.
• Don’t pretend to be someone you are not (for example, claim that you can speak French, when you really do not know how).
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