Civil Law Actions in the Contextof Competition Restricting Practices under Polish Law
Social Media and the Law 2013: Actions to Policy
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Transcript of Social Media and the Law 2013: Actions to Policy
#UTCDIGMKTG
SOCIAL MEDIA &THE LAWby an attorney on the run from the law
©2013 jeremyfloyd.com
01.START WITH APOLICYWe’ll come back to this...
©2013 jeremyfloyd.com
02.COPYRIGHTUSC TITLE 17
©2013 jeremyfloyd.com
“Copyright is not an absolute. Potato chips are absolute.
If this is my potato chip, then
it's not yours. You can't touch it,
eat it or use it for any reason
whatsoever, not without asking
first.
Seth Godin
©2013 jeremyfloyd.com
RIGHTSimage used via CC license via Flickr fboyd
LINKING VS.LIFTING
©2013 jeremyfloyd.com
LICENSE
©2013 jeremyfloyd.com
FAIR USE• The purpose and character of the use, including whether such use
is of commercial nature or is for nonprofit educational purposes
• The nature of the copyrighted work
• The amount and substantiality of the portion used in relation to
the copyrighted work as a whole
• The effect of the use upon the potential market for, or value of,
the copyrighted work
image used via CC license via Flickr roland
03.DEFAMATION
©2013 jeremyfloyd.com
ELEMENTS• Defendant's publication to a third person
• Defamatory material- if public figure, prove ACTUAL
MALICE
• Of and concerning plaintiff
• Statement was false
• Some fault on the part of the publisher
• Damages (the intensity / aggravation of these factors
affects potential damages)
10 ©2013 jeremyfloyd.com
SLANDER slander = spoken
f
image used via CC license via FLICKR allensima
image used via CC license via Flickr allensima
LIBEL
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04.VICARIOUSLIABILITY“Employer being held liable for the actions of the employee
carried out in the normal course of employment.”
©2013 jeremyfloyd.com
05.DISCLOSURE AND TERMS
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DISCLOSUREimage used via CC license via Flickr AR McLin
SWEEPSTAKES
image used via CC license via Flickr psyberartist
PRIVACY POLICY & TERMS OF SERVICE
©2013 jeremyfloyd.com
06.PRIVACY
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NOT PROTECTEDnot protected speech - Bland v. Roberts
©2013 jeremyfloyd.com
image used via CC license via Flickr pocius
PARTIES TO LAWSUITE-discovery laying it all out there
©2013 jeremyfloyd.com
07.BUSINESS TORTS
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TRADE SECRETSPhoneDog v. Kravitz
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TRADE SECRETS
TORTIOUS INTERFERENCE WITH A BUSINESS CONTRACT
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HARASSMENT
08.LIABILITY FOR BLOG COMMENTSGenerally, the owner of the blog is not liable for the comments
posted on the blog unless the blog owner alters the contents of
the comment in some way, which “re-publishes” the material.
©2013 jeremyfloyd.com
09.EMPLOYMENT
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DISCRIMINATION
©2013 jeremyfloyd.com
Employers may not prevent: • Coworkers from "friending" each other• Employees speaking negatively about the
company (although it's not advisable)• Use of trademarks, etc. (in some cases it can be
considered fair use and not infringing)• Employees speaking to the press - especially
about labor disputes• Employees from using social media on company
time
©2013 jeremyfloyd.com
10.CONTRIBUTE WITH CARE
©2013 jeremyfloyd.com
10.CONTRIBUTE WITH CARE
©2013 jeremyfloyd.com
10.CONTRIBUTE WITH CARE
©2013 jeremyfloyd.com
©2013 jeremyfloyd.com
"I FIND IT IRONIC THAT DETROIT IS KNOWN AS THE#MOTORCITY AND YET NO ONE HERE KNOWS HOW TO F***ING DRIVE,"on the Chrysler account
©2013 jeremyfloyd.com
01.START WITH APOLICY
©2013 jeremyfloyd.com
START FROM SCRATCHdon’t
bit.ly/policy-guidelines | bit.ly/policy-guidelines2
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TEAM BUILT
image used via CC license via Flickr nateone
FOLLOWS INDUSTRY REGULATIONS
image used via CC license via Flickr jbtaylor
TRADE SECRETSimage used via CC license via Flickr renaissancechambara
GUIDELINE V. POLICY
images used via CC license via Flickr becominggreen / thefangmonster ©2013 jeremyfloyd.com
LEGAL REVIEW
image used via CC license via Flickr m
ccaffry
©2013 jeremyfloyd.com
©2013 jeremyfloyd.com
Social Computing Guidelines
___________________ recognizes social media as an emerging realm of business interaction. To foster participation that reflects our company values, we offer the following official guidelines as a resource for _______ staff involved in our social media efforts. All who contribute to social media on behalf of ___ are expected to understand and to follow these guidelines. We acknowledge the ongoing developments in social media and will update our guidelines as new technologies and tools require.Defining Social MediaBroadly defined social media includes a family of Interactive Communication Technologies (ICT) which allow users to interact with each other in some way – by sharing information (personal and public), files, images, and videos. Social media platforms include blogs, wikis, communities or social networks, message boards, content sharing websites, social bookmarking sites, and text messaging. Benefits of Social Media Participation and Strategy___________ recognizes that social media provides an opportunity for listening and engaging. ListeningBy its nature, social media facilities an ongoing conversation, a continuos exchange of information and media. ___________ sees an opportunity to listen and learn more about our market, our industry, our customers, as well as our brand perception in the market. We acknowledge there is an opportunity for passive listening and collection of relevant information as well as an opportunity for active two-way research via social media platforms.Engagement___________ offers a variety of competencies to our market. We can contribute to the ongoing social media interaction in ways that both benefit the community at large as well as inform our clients and potential clients about specific ways we can support and service them.Social Media GuidelinesSocial media can be an asset to our whole company if we exercise personal responsibility. A consist approach to the way we all engage in social media helps build trust between us and clients, suppliers, and the general public who also engage in social media. With this goal of building trust in mind, we’ve developed guidelines that should encourage responsible communication without hindering open and free participation. Please use the following guidelines to direct your engagement in all ___________ related engagement with social media platforms.
1. Take Responsibility - You are personally responsible for your activity and content in various social media platforms.
2. Be Who You Are - Write in your own voice and from your own perspective based on your position, expertise and personality. Identify your name and position with ___________ whenever you discuss ___________ matters or engage in social media on behalf of ___________ . Don’t publish ___________ -related content or on behalf of ___________ anonymously or under a pseudonym. (See “Be Honest”)
Social Computing Guidelines ! ! ! ! ! ! ! ! © 2012 Jeremy P. Floyd
October 2012 - jeremyfloyd.com ! ! ! ! ! ! ! Social Computing Guidelines, 1
Social Computing Guidelines
___________________ recognizes social media as an emerging realm of business interaction. To foster participation that reflects our company values, we offer the following official guidelines as a resource for _______ staff involved in our social media efforts. All who contribute to social media on behalf of ___ are expected to understand and to follow these guidelines. We acknowledge the ongoing developments in social media and will update our guidelines as new technologies and tools require.Defining Social MediaBroadly defined social media includes a family of Interactive Communication Technologies (ICT) which allow users to interact with each other in some way – by sharing information (personal and public), files, images, and videos. Social media platforms include blogs, wikis, communities or social networks, message boards, content sharing websites, social bookmarking sites, and text messaging. Benefits of Social Media Participation and Strategy___________ recognizes that social media provides an opportunity for listening and engaging. ListeningBy its nature, social media facilities an ongoing conversation, a continuos exchange of information and media. ___________ sees an opportunity to listen and learn more about our market, our industry, our customers, as well as our brand perception in the market. We acknowledge there is an opportunity for passive listening and collection of relevant information as well as an opportunity for active two-way research via social media platforms.Engagement___________ offers a variety of competencies to our market. We can contribute to the ongoing social media interaction in ways that both benefit the community at large as well as inform our clients and potential clients about specific ways we can support and service them.Social Media GuidelinesSocial media can be an asset to our whole company if we exercise personal responsibility. A consist approach to the way we all engage in social media helps build trust between us and clients, suppliers, and the general public who also engage in social media. With this goal of building trust in mind, we’ve developed guidelines that should encourage responsible communication without hindering open and free participation. Please use the following guidelines to direct your engagement in all ___________ related engagement with social media platforms.
1. Take Responsibility - You are personally responsible for your activity and content in various social media platforms.
2. Be Who You Are - Write in your own voice and from your own perspective based on your position, expertise and personality. Identify your name and position with ___________ whenever you discuss ___________ matters or engage in social media on behalf of ___________ . Don’t publish ___________ -related content or on behalf of ___________ anonymously or under a pseudonym. (See “Be Honest”)
Social Computing Guidelines ! ! ! ! ! ! ! ! © 2012 Jeremy P. Floyd
October 2012 - jeremyfloyd.com ! ! ! ! ! ! ! Social Computing Guidelines, 1
http://bit.ly/jfloyd-social-guideline
TEMPLATE
©2013 jeremyfloyd.com
ELEMENTS
1.Signed employee agreement2.Clear “who” may speak on behalf of the company.3. Protect proprietary / confidential information4. Advise about copyright infringement.5. Clearly defined “scope” of behavior.6. Establish editorial process around publication7. Safeguards against multiple account management.8. Clear engagement rules for recruiting.
©2013 jeremyfloyd.com