Social Media and the #GenYJobHunt - Social Media Week Presentation
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Transcript of Social Media and the #GenYJobHunt - Social Media Week Presentation
![Page 1: Social Media and the #GenYJobHunt - Social Media Week Presentation](https://reader035.fdocuments.us/reader035/viewer/2022070301/545cffe1af7959c3098b48ec/html5/thumbnails/1.jpg)
SOCIAL MEDIA AND THE #GENYJOBHUNT
#SMWGenYJobHunt@Brill_Street
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SOCIAL MEDIA & RECRUITI
NG
#SMWGenYJobHunt@Brill_Street
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COMPANIES USING SOCIAL RECRUITING
93%
54%
66%
89% have hired someone they recruited
from LinkedIn SINCE STARTING SOCIAL RECRUITING…• 49% INCREASE IN CANDIDATE QUALITY• 33% DECREASE IN THE TIME IT TOOK TO HIRE
49%
49%
33%
Source:#SMWGenYJobHunt@Brill_Street
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96% use social media to recruit
94%
78%
COMPANIES USING SOCIAL RECRUITING
SOCIAL RECRUITING
GENERAL JOB BOARDSINDUSTRY SPECIFIC JOB
BOARDSUNIVERSITY CAREER CENTERS
ALUMNI ASSOCIATIONSJOB FAIRS
#SMWGenYJobHunt
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MISSED CONNECTION
S
#SMWGenYJobHunt
@Brill_Street
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32% OF GEN Y ARE NOT ON LINKEDIN
63%
76%ARE NOT CONNECTED
WITH THEIR IMMEDIATE SUPERVISOR
ARE NOT CONNECTED WITH THEIR CO-WORKERS
#SMWGenYJobHunt
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REFERENCES TO DOING ILLEGAL DRUGS
78%
POSTS/TWEETS OF A SEXUAL NATURE
66%
SPELLING/GRAMMAR ERRORS IN POSTS/TWEETS
54%
PROFANITY IN POSTS/TWEETS 61%
PICTURES OF CONSUMPTION OF ALCOHOL
47%
SOCIAL MEDIA POSTS PERCEIVED NEGATIVELY BY RECRUITERS
Source:#SMWGenYJobHunt@Brill_Street
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Your #GenYJobHu
nt
#SMWGenYJobHunt
@Brill_Street
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1LINKEDIN….GET ON IT!
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SIGN UP!
#SMWGenYJobHunt
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STAY PROFESSIONALDO DON’T
#SMWGenYJobHunt@Brill_Street
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2ADD KEYWORDS
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Use your summary to include keywords about your skills, experience and desired position.
Recruiters use terms like: “seeking sales position,” “increased revenue”
• Include specific metrics that use the $ and % signs
• Always use industry-specific words
• The best places to include keywords are your headline, your summary and your interests
#SMWGenYJobHunt@Brill_Street
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3ENDORSEMENTSANDRECOMMENDATIONS
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HOW TO…GET RECOMMENDED
GET ENDORSED
#SMWGenYJobHunt@Brill_Street
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4CONNECT & INTERACT!
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CONNECT WITH FRIENDS, FAMILY, ACQUAINTANCES
• Reach out sooner rather than later
• Each person expands your network
• These connections can provide you with endorsements and recommendations
#SMWGenYJobHunt@Brill_Street
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INTERACTING WITH YOUR CONNECTIONS
• Engage with connections, groups, companies and news outlets
• Use LinkedIn to share industry-related news and professional updates
#SMWGenYJobHunt@Brill_Street
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JOIN ALL RELEVANT GROUPS
• Alumni Groups
• Industry-Related Groups
• Personal Interest Groups
• Localized Groups
• Networking Groups
• International Groups
• Young Professional Groups
#SMWGenYJobHunt@Brill_Street
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Your Network
#SMWGenYJobHunt@Brill_Street
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5ENGAGE WITH COMPANIES
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FOLLOW INDUSTRY NEWS
• Keeps you updated with current events in your professional field
• Shows potential employers and recruiters that you are mindful of your industry
#SMWGenYJobHunt@Brill_Street
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JOB POSTINGS & JOB DISCUSSIONS
• Job discussions are great opportunities to connect with potential employers
• Posting is free for both job-seekers and employers
#SMWGenYJobHunt@Brill_Street
• Job-seekers can apply directly to positions through job postings
• These postings are paid for by the employer
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6OUTSIDE OF LINKEDIN
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OTHER SOCIAL MEDIA TOOLS
• Private v. Public Social Media
• Connecting with companies
• Branding yourself with various social media tools
#SMWGenYJobHunt
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QUESTIONS?
#SMWGenYJobHunt@Brill_Street