Social Media and the ABC presented by Rod McGuinness

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Social Media and the ABC #risg2012

description

ABC use of social media, presented by Rod McGuinness at Reference at the Metcalfe 8 May 2012

Transcript of Social Media and the ABC presented by Rod McGuinness

Page 1: Social Media and the ABC presented by Rod McGuinness

Social Media and the ABC

#risg2012

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Social Media and the ABC

• Main focus:

• But also... Vimeo, Storify, Flickr, Instagram, Tumblr, Stumbleupon, Soundcloud,

Broadcastr, Pinterest... and more!

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ABC Content and Social Media

• Social Media Referrals to ABC Online

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Social Media Policy

The Four Standards

• Do not mix the professional and the personal in ways likely to bring the ABC into disrepute

• Do not undermine your effectiveness at work • Do not imply ABC endorsement of your personal

views • Do not disclose confidential information

obtained through work

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twitter.com/search

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ABC Emergency Broadcasting

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Seeking UGC

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Using Twitter for Stories

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Using Facebook for On Air

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Using Facebook to Build & Engage

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Rod McGuinnessSocial Media Producerp 82 1813 e [email protected] @rod3000m 0413 048 581

mailto:[email protected]

SAC Anchors II lecture Chris McGuinness 11/08/06 (Original slides by Clint Cummins, modified by Chris McGuinness)

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