Social Media and SPS · Gaining followers: Choose a photo, @yourname, and clear profile. Make your...
38
Social Media and SPS Rhys Jones July 2016
Transcript of Social Media and SPS · Gaining followers: Choose a photo, @yourname, and clear profile. Make your...
Social Media
and SPS
Rhys JonesJuly 2016
Social Media – Agenda
What is Social Media?
Why use it?
Do’s and Don’ts
How I use Social Media (a personal approach)
How SPS uses Social Media
How to access SPS social media
How to help promote SPS
Questions, Discussion & Practical
An Opportunity
This is an opportunity to ask the questions that you have
always been afraid to ask
If you don’t know, then chances are, others won’t know
Remember – There is no such thing as a stupid
question. There are only stupid answers!
Ask questions as we go, but I might say “The answer to
that question comes later”.
What is Social Media?
What is Social Media?
Online / Internet facilities that allow and encourage
personal interaction
“Social media is the collective of online communications
channels dedicated to community-based input, interaction,
content-sharing and collaboration”
Social media technologies take on many different forms
including blogs, business / social networks, forums, photo
sharing, product / service reviews, virtual worlds, etc.
Social media helps to build relationships
Why use Social Media?
Why use Social Media?
Allows businesses, organisations, or individuals, to raise
their profile on the internet
Mostly free, so very cost effective
Businesses – Brand awareness, customer engagement,
promote products and services, increase sales
Organisations – Brand awareness, engagement,
promote benefits, raise money, attract new members
Individuals – Gain support for personal ambitions,
sponsorship, friendship, relationships
Social Media - Websites
Strictly speaking websites are not social media (unless they
provide interactive facilities)
Websites play a key role as they are “shop windows”
Cost of a website can be very little to very expensive
Creating and maintaining a website usually requires tools
Generally speaking, websites are free to use
Anyone can access a website using a free browser
Good websites render content differently on computers,
tablets, and mobile phones
Can be found easily via Search Engines such as Google
Social media can lead people to your website
Social Media – Most Popular
Facebook - Upload photos, videos and messages
Twitter - Described as micro-blogging
Pinterest - Image collections on virtual pin boards
Instagram - Photography and video
Good for: Keeping in touch with friends and family, Sharing
news and photos, Following topics of interest
How to use: Create an account at facebook.com and answer a
few questions. Apps for smart phones
Uses: Individuals, Groups, Pages, Events
Dos & Don’ts: Resist “over sharing”, Don’t admit to being away
from home.
Gaining friends: Request to become “friends”, Accept / Decline
invitations from others
Tips: Privacy settings control who can see you and your posts.
Facebook is complicated and not intuitive.
Facebook Promotion / Advertising
Promotion on Facebook is cheap and easily controlled
Options are:
Promote the page
Promote a post
Promote the website
Can target:
By geographic area
By interest
By gender
By age range
Etc
Facebook estimates the size of the target audience
Set budget, and turn on / off.
Facebook “Pages”
The correct term for your own “page” is a Profile or Timeline
Pages are used by businesses or organisations for promotion.
All posts appear in the name of the organisation (eg SPS).
“Likes”, Comments, and “Shares” will be in the name of the
organisation by default, but you can select your own name.
Groups are less formal and can be public, closed, or private.
Posts appear in the name of the person posting.
Good for: Breaking news, Opinions, Connect with like-minded
people, Links to articles
How to use: Create an account at twitter.com and follow
people. Apps for smart phones and computers
Uses: Search using #hashtags, Spot trends, Communication
Dos & Don’ts: Stay legal. Don’t share personal information
Gaining followers: Choose a photo, @yourname, and clear
profile. Make your tweets interesting, Follow people, Interact
Tips: Don’t start a tweet with @name. It limits the audience.
Direct Messages are private. Balance “following” v “followers”
(2,000 threshold).
Good for: Research and inspiration for projects.
How to use: Create an account at pinterest.com search topics
Uses: A giant pin board. Add your own and search other boards
Dos & Don’ts: Specific wording helps searches
Gaining followers: Follow others, they will usually follow back
Tips: Pinning from your own website or blog, automatically
creates a link back. Shared Boards encourage commitment.
Good for: Photo sharing and editing, social networking
How to use: App for smart phones. Can use on a computer
Uses: Search using #hashtags. Enjoy photos
Dos & Don’ts: Develop a style or theme. Don’t over-post.
Gaining followers: “Like” and follow others. Interact
Tips: In the App, press the down arrow near a person’s name to
see similar users.
Social Media – Others
Blogs - Mostly personal writing, allowing comments
LinkedIn - Networking for professionals. Respected
Google+ - Similarities with Facebook. Uses “Circles”
Reddit - Forum for news and topics of interest
Specialist - Wikipedia, Tripadvisor, Flickr
Social Media – Do’s & Don’ts
Social Media – Do’s & Don’ts Understand which channel is best for your audience
Have a simple and consistent “brand” (name and logo)
Post interesting information – Content is King
Grow an audience
Post regularly at an appropriate frequency (little and often)
Develop relationships
Be positive, happy, and show your personality
Avoid “hard sell”
Never argue with a complaint. Respond positively
Never give personal information – bank details, address, etc
Internet content stays there for ever, even if you delete it
Don’t expect instant results. It takes time.
How I use Social Media
How I use Social Media - Photography
My workflow with a new batch of photos:
I take photos at a location, or event, or for a commission
I select a small number of the best (between 4 and 15)
I upload a few to my website www.photomaestro.co.uk
I upload more to my blog www.photomaestro.wordpress.com
(Images on PhotoBucket http://s472.photobucket.com )
I “pin” from my website and blog to Pinterest, automatically
linking back. http:pinterest.com/rhysjones
Shared Boards encourage engagement and commitment
I update my email signature with latest links
Not the only way, or the best way. Just my way
How I use Social MediaFrom time to time:
I use Buffer and SocialOomph to schedule daily posts to
Twitter - https://twitter.com/photomaestro
LinkedIn - http://uk.linkedin.com/in/rhysbmjones
Once each day I look to see which images have been
copied or liked on Pinterest, and I post just one to
Instagram www.instagram.com/rhysbmjones and to local
Facebook Groups such as Droitwich and Beyond
Occasionally I post on my Facebook page for our self
catering flat in St Ives www.facebook.com/middledeck
My only costs are the Domain, the website and email
boxes. All my social media tools are free.
How I use Social Media
Low Res
JPG Files
Processed
RAW files
Selected
Low Res
JPG Files
Batch of new photos
How I use Social Media
Low Res
JPG Files
Processed
RAW files
Selected
Low Res
JPG Files
Blog
Website
Each batch of new photos
How I use Social Media
Low Res
JPG Files
Processed
RAW files
Selected
Low Res
JPG Files
Blog
Website
Each batch of new photos Automation (10 days)
How I use Social Media
Low Res
JPG Files
Processed
RAW files
Selected
Low Res
JPG Files
Blog
Website
Each batch of new photos Automation (10 days)
(SPS Page
& Other
Groups)
1 per day
Notifications
What I achieve using Social MediaChannel Posts Followers (on 24/7/16)
Blog 1,894 642 89,484 views
Pinterest 2,800 10,000 438 share a board
Twitter 8,326 9,194
Instagram 461 745
LinkedIn 2,704 connections
Raised profile and recognition
Recommendations
Business
How SPS uses Social Media
General
Public
(including
members)
Society
Comms
Group
Society
Members
Local Press
(Print & Online)
Website
Page
Email via Yahoo
Group
Newsletters &
Announcements
SPS Communications Strategy - Current
General
Public
(including
members)
Society
Comms
Group
Society
Members
Local Press
(Print & Online)
Website
Page
Email via Yahoo
Group
Newsletters &
Announcements
SPS Social Media
How SPS uses Social Media
Trips and
Events
Meetings
Programme
News from
Members
Website
Most Days
New Facebook posts are tweeted automatically
How SPS uses Social Media
Trips and
Events
Meetings
Programme
News from
Members
Website
Automation (about a month) Most Days
Why SPS uses Social Media
Trips and
Events
Meetings
Programme
News from
Members
Website
Public interaction
and new Followers
Why SPS uses Social Media
Trips and
Events
Meetings
Programme
News from
Members
Website
Public interaction
and new Followers
Visitors
New Members
How to help promote SPS
How you can help - WebsiteOur “shop window” to the world.
Demonstrate that we are a vibrant and welcoming society.
Provide photos, particularly from SPS organised events
Provide news and interesting information
Have a Member Gallery on the website (only 17 at present)
How you can help - FacebookGrow our audience and attract new members
“Like” posts on our Facebook Page
Comment on posts on our Facebook Page
“Share” posts on our Facebook Page.
“Likes”, Comments, and “Shares” are best done in your own
name, not that of the society (use dropdown menu)
Invite your Facebook Friends to “like” our Facebook Page
Have a gallery on our Facebook Page
Post photos into your own gallery or specified galleries
Promote society events – before, during, and after the event
Facebook is fast moving. Little and often is best. 5 photos
on each of 4 days is better than 20 photos on one day.
Practical Session
Laptops & Discussion
Practical Session
Website – “Our shop window”
www.solihullphotographicsociety.co.uk
Twitter Stream
www.twitter.com/SolihullPhotSoc
Facebook Page
www.facebook.com/solihull.photographic.society
Facebook and Twitter Apps are available for most smart phones
