Social Media and Social Networking - AASCIF Ideas for Business (AASCIF).compressed.pdf•...
Transcript of Social Media and Social Networking - AASCIF Ideas for Business (AASCIF).compressed.pdf•...
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Social Media and Social Networking How To Use It; Why You Can’t Ignore It
Dave NelsenDialog Consulting Group
We Socialize; You Capitalize .
21 Ideasfor Business
TM
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BrandReputation
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#1 #2
Formula: Engage, then Convert
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The Value of Fresh Content50% of all
Internet traffic starts with search
Newer: • Blog • Facebook • Pinterest • …
Older: • Static website • Old press releases • …Offline:
• Traditional ads • Newsletter • …
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Rule #1: The Cocktail Party Rule
Meet people, listen, talk, ask & answer questions, build relationships & trust...
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Marketing is not about us; it’s about them!
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Rule #2: P I E
• Personality
• Authenticity
• Interesting• Entertaining
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Rule #3: First, Create Value (for your target audience)
• Educate• Alert• Entertain• Inspire
• Vet/Share
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Social Media Defined(AKA User Generated Content)
•Content created by anyone - publishing and broadcasting democracy
From: http://en.wikipedia.org/wiki/Social_media
•Sociology + Technology: Transforming monologue (one-to-many) into dialogue (many-to-many)
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...transforms monologue
into dialogue...
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Idea 2: Dialogue Product Planning
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Idea 3: Learn What They’re Saying
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508M tweets … 2.1B searchesper day per day
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Idea 4: Learn What They’re “Thinking”(twitter is the next best thing to having ESP)
ESP - Extra Sensory Perception
“back pain” near:15022 within:50mi
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A Prediction...
Bill Gates
“Social networking-type applications will become as ubiquitous in the workplace
as Microsoft Office toolsand will likely replace email as the dominant
form of corporate communications.”
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What if we combine
what we collectively know?
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1AM Pakistan = 4 PM Eastern (Sunday)
10:35 PM Eastern (Sunday)
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4 hours later
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This Is Your Organization!
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Cloud-based: Shared knowledge (tagging, global search...)
GroupText vs.
1.
2.
3.
4.
Concise
Private / closed: No spam
Content consumers chose to follow (180 flip)O
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Social Networking Defined
• Multiple methods to connect, communicate, and share information
From: http://en.wikipedia.org/wiki/Social_networking
• Online communities of people who share interests or activities
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Selected Social Networking Applications
155.6 million* friends
1,000,000+ groups51.3 million* professionals
* - Unique US visitors last month (compete.com or SEMrush.com)
Join a Social Network
69.3 million* people
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1% Rule => 11 impressions
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http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
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Employees Customer Service Customers
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Google+ Hangout (free 10-party videoconferencing)
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Idea 17
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~70% members absent(any given month)
350
Idea 18: Join LinkedIn
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2
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Key Applications:
• Critical insights from current or past employees (respecting confidentiality)
• Networking / Prospecting
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Free Paid
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Key Applications:
• Critical insights from current or past employees (respecting confidentiality)
Most Companies X 2X-4X
Current Past
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Phil Compton
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Write a Blog
•How do we create value for our target audience?
•Work to your expertise, which:
• Positions company as thought leader
• Builds trust
• Increases search traffic (typically 55%)
•Focus narrowly; post regularly
•Recommended platform: Wordpress
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Example: Boeing Blog
• 15,000 unique readers per month
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1952
2015
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Dialog Learning Participation Opt in
Social Media: Powerful New Tools to Connect
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Key Applications:
• Industry Groups
• Critical insights from current or former employees (respecting confidentiality)
• Networking / Prospecting
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CEO
16046
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Company Pages
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Idea 18: Join LinkedIn then Join Groups
350
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• Members, groups, forum, blog, news, documents, videos, RSS...
• Open or closed
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• A fully-customized public or private social network where you're in total control!
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Idea 19: Start Your Own Ning Group
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Idea 20: Crowdsource your next design project
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Situation: You’re George Write, BlendTec Marketing Director
• You sell primarily commercial blenders (B2B)
• Production capacity for 5X current sales
• Almost no marketing budget
• No money for “talent”
• In a deep recession
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Idea 21: Use YouTube for demos & customer testimonials
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www.bit.ly/social-dave
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Embrace Change?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch (GE)
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Embrace Change!!!
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch (GE)
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Summary: Social Media Ideas for BusinessQ: How do we create value for our audience?
• Apply QR Codes
• “PIE” + authenticity
• Run an IdeaExchange
• Set-up Google alerts
• Tune in with Twitter search
• Yammer or Chatter
• Video your happy customers
• Website: WordPress (responsive)
• Read a blog & comment
• Subscribe to something
• Write a blog
• Keywords - Google & Alexa
• Set a social media policy
• GetSatisfaction for support
• Compare your site - 4 tools
• Make a Facebook fan page
• Use Google+
• Join LinkedIn & Groups
• Create a Ning network
• Crowdsource a design
• Transform your monologue (email, blasts, newsletters, ...) into dialogue
• Bonus idea: Pick 1 &
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Dave NelsenDialog Consulting GroupWe Socialize; You Capitalize
@davenelsen (Twitter)www.DialogConsulting.com (website / blog)
See "Videos/Slides" tabPresentation copies:
TM
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Doubling Your Productivityusing Tablets , Apps and Smartphones
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www.bit.ly/techexec
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