Social Media and Social Networking (How to Stop Worrying and Learn to Love Facebook)
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Kim Grewe May 23, 2012 Social Media and Social Networking (How to Stop Worrying and Learn to Love Facebook) Image: Matt Hamm
description
This presentation is intended for those just getting started with social media and/or social marketing in small business.
Transcript of Social Media and Social Networking (How to Stop Worrying and Learn to Love Facebook)
Kim GreweMay 23, 2012
Social Media and Social Networking(How to Stop Worrying and Learn to Love Facebook)
Image: Matt Hamm
Social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community. Social Media are the tools we use to do that.
Social Media vs. Social Networking
Social Networks You Know Chambers of Commerce Volunteer groups/charities School/alumni groups Country Clubs Religious Organizations Industry Associations and
Clubs
Online Social Business Networks Facebook Twitter YouTube LinkedIn Flickr Google+
They do all the same stuff that normal networks can
They are fast and inexpensive
They require no travel to connect with tons of people
The help you stay in contact and up to date with people
They generate leads and referrals at a very low cost
They enable easy creation of groups and communities
Social Networks: Why They Work
Ways to Use Social Media
• Gain New Business
• Increase Customer Loyalty
• Identify Trends/Issues
• Promote your business online
• Manage your Reputation
• Carry out Research
• Collaboration
Sites I use for social networking
Quantcast Facebook
Buzzwords
Friend: Someone you connect with on Facebook
Wall Message: Write or post something on someone’s wall .
Tag: Add names to photos or videos
Status Update: What are you doing?
Public timeline: List of recent activity
How to Create a Facebook Page for Business
Anatomy of an Effective Facebook Page
How to Create an Effective Company Facebook Page
A Tale of Two Dozen Status Updates : An Effective Use of Facebook
Facebook: Getting Started Effectively
Buzzwords
• Follow: To friend someone and/or follow their updates
• Direct Message (DM): Pseudo-email someone following you
• “At” reply: Speak to someone directly in the public stream(@Kim_Grewe)
• RT (Retweet): Repost content with credit
• Block: Restrict Access to updates
• # (hashtags): a kind of tag or description (great for search)
• Tweet company news in short, manageable pieces
• Tweet special offers or discounts for your Twitter “followers” to drive sales
• Tweet from company and industry events to provide real time updates
• Tweet questions or ideas about your business to get immediate feedback from customers following you
• Seek out customers tweeting about good and bad experiences with your company
• Tweet about things that interest you and have fun with it. Your customers might appreciate getting to know you as a real person and not just a brand
Twitter: Effective Business Uses
• Connections: Your Linkedin contacts (must approve)
• Applications: Fun widgets/tools to interact and promote brand
• Answers: Space to ask/answer questions and polls
• Groups: Opt in Communities
• Contact Setting: Set your terms
Linkedin Quantcast
What is Linkedin?
Linkedin: Effective Business Uses
• 16 Smarter Ways to Use Linkedin to Build your Business
• Use Linkedin Effectively
• How to Use Linkedin to Market your Business
Next StepsChoose one social networking site and commit to spend 20 minutes a day
• Ex: Create a profile on Linkedin and start making connections, joining groups
• Ex: Join Twitter and just follow – follow people like you and organizations like yours to see what they do, see what they read, see what they tweet
• Ex: Create your own profile on FB and start looking at what businesses do online or begin to build your business’s page
Books• Meatball Sundae by Seth Godin
• The New Rules of Marketing and PR by Devid Meerman Scott
• Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing by Jim Tobin and Lisa Braziel
Websites• Blue Crab Bay Company Facebook Page
• Quail Cove Farms Facebook Page
• Yelp (reviews of local businesses – this link near Melfa)
Other Resources
Let’s keep the conversation going!
Email: [email protected]: @Kim_GreweFacebook: https://www.facebook.com/kim.greweLinkedin: http://www.linkedin.com/in/kimgrewe
