social media and seo: the role of data

Thomas Prince

research analytics strategy

search engine marketing

social media

training and conferences

online recruitment

data.

data.

data.

why applied data?

51% employers not effectively measuring recruitment activity

Enhance Media / The FIRM, 2011

why applied data?

am I getting the best candidates?

which channels are working?

how can I save money?

why are competitors outperforming us?

why are candidates rejecting us?

three key types of data

two examples

search engines

social media

search engines

Twitter #which_hash_tag?

#dmsfgds #khkjh’#mghkjdfhds click here please sirte

#Hashtag use per hour

#financialplanning 5

#IFA 2.3

#accountancy 1.3

#cima 0.5

#Hashtag use per hour

#financejobs 0.75

#financejob 0.08

#accountantjobs 0.04

#accountancyjobs 0.02

Twitter call to action

call to action applications

“Apply Now” 15

“To Apply…” 9

“Join Us” 6

“Learn More” 1 goo.gl/4FuDD

Goo.gl free social media metrics

→ goo.gl/4uDD yoursite.com/accountant-jobs/ref12345

two examples

search engines

socialmedia

seo which keyword?

  “media jobs” “media careers”“media career opportunities”

searches high medium low

experience allabove

averagehigh

seo which keyword?

“media job”

or “media jobs”

“media jobs” or“media jobs bristol”

seo compelling messages

understand your data…

1. server logs - 21,079

2. cookies - 17,403 3. IP tracking - 8,229

unique user number

?

data + insight = value

our challenges in 2012

am I getting the best candidates?

which channels are working?

how can I save money?

why are competitors outperforming us?

why are candidates rejecting us?