Social Media and Scholarly Communication

Social MediaandScholarly Communication

Geo!rey BilderDirector of Strategic Initiatives

ISMTE, 2010Oct. 19th, 2010Oxford, UK

Wednesday, 20 October 2010

• A framework for thinking about applying technology to scholarly communication.

• A simplistic overview of two technology trends (Web 2.0, Web 3.0).

• Guidelines of developing a culture and infrastructure that supports innovation.

• Some historical context.


A problem


http://onion.com/dD593t




Average Number of Article Readings per Year and Average Minutes per Reading by University Faculty in the US (percent change)

-45

-23

0

23

45

68

90

1977 1993 2000-2003 2004-2006

ReadingsMinutes per ReadingNorth

Carol Tenopir


Researcher as “author”


Researcher as “author” Researcher as “reader”


• 64 million tweets per day.• 2.7 million tweets per hour.• 44,481 tweets per minute.• 741 tweets per second.

http://royal.pingdom.com/2010/06/08/twitter-now-2-billion-tweets-per-month/




Help Researchers Practice

“Reading Avoidance.”


http://dx.doi.org://10.1126/science.1157784

“Strategic Reading”


http://dx.doi.org

http://dx.doi.org

What have we done in the past to address

this?


Brand


BrandIs it relevant?Is it good?Is it important?


“Trust Me”


Paratext


“The unusual colors are just wonderful books and as the name says, in very unsusual colors as books go. They will make a very eye catching focal point.”


provenance infrastructure



provenance infrastructure

* What is it?

* Where can I get it?

* What refers to it?

*What does it refer to?

* What has been done to it?

* Who provides stewardship of it?

* Who do we credit it to?

* What are their credentials?



http://www.laspositascollege.edu/library/magazines_journals.php




Let’s play a game...


• title page

• publisher’s “blurb”

• contents page

• preface

• index

• bibliography

• leaf though the book

Selecting A Book


Web 2.0 Made Simplistic


http://headrush.typepad.com/creating_passionate_users/Wednesday, 20 October 2010

http://headrush.typepad.com/creating_passionate_users/

http://headrush.typepad.com/creating_passionate_users/

read + write


Blogs


Wikis


Social Bookmarking&

Categorization


And So On...


Implications

• What person X is blogging

• What person X is bookmarking

• What person X is listening to

• What person X is taking pictures of

• What person X's travel schedule is

• What books X is reading or planning on reading


Implications (Academic)

• See the realtime annotated bibliography of Dr. W

• Show all the ways in which people that you trust have categorized resource X

• See how your taxonomy compares to the taxonomy of Dr. Y

• See all the resources that your research group is categorizing as Z


Help researchers help each other discover what they should pay

attention to.


Help researchers help each other to

“not read.”


Web 3.0 Made Simplistic


read + write + compute


A small digression...


Crucial question for publishers is:

“If ‘hiding’ information in unstructured text is a problem- then shouldn’t we be exploring new ways to “publish”?


So how did we get here?


Let’s play a another game...


I just read Perdido Street Station.


I am sure that I turned the gas off.


There is no I in the word Team.


The book captured the zeitgeist of the time.


SPARQL


http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

SPARQL


PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>PREFIX foaf: <http://xmlns.com/foaf/0.1/>

SELECT DISTINCT ?nameWHERE {

?x rdf:type foaf:Person . ?x foaf:name ?name

}ORDER BY ?name

http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

SPARQL


Journal A Journal B

Wiki

Blog

Personal Website

OPAC


Help researchers use machines to discover what they should pay

attention to.


In the last 5 years ... a set of innovative techniques – collectively termed ‘web 2.0’ – have enabled people to become producers as well as consumers of information.

It has been suggested that these relatively easy-to-use tools, and the behaviours which underpin their use, have enormous potential for scholarly researchers, enabling them to communicate their research and its findings more rapidly, broadly and effectively than ever before.

http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/use-and-relevance-web-20-researchers




OK, so how do we experiment with this

stuff?


It sounds like this could get expensive.


...And take a long time.


“What I’m writing here is the single most important take-away from my Sun years, and it fits in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater flexibility and velocity of startups.”

http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong

Tim Bray




Implementation

Analysis

Design

Testing


ImplementationAnalysis Design Testing

!Time


ImplementationAnalysis

!Time


• processes and tools

• comprehensive documentation

• detailed contract negotiation

• follow a plan


AgileManifesto


Individuals and interactions OVER

OVER

OVER

OVER

Working software

Customer collaboration

Responding to change

following a plan

contract negotiation

comprehensive documentation

processes and tools

That is, while there is value in the items on

the right, we value the items on the left more.

We are uncovering better ways of developing

software by doing it and helping others do it.

Through this work we have come to value:

http://agilemanifesto.org/


http://agilemanifesto.org

http://agilemanifesto.org

Kent BeckMike Beedle

Arie van BennekumAlistair Cockburn

Ward CunninghamMartin Fowler

James GrenningJim HighsmithAndrew HuntRon Je"ries

Jon KernBrian Marick

Robert C. MartinSteve Mellor

Ken SchwaberJe" SutherlandDave Thomas

*Wednesday, 20 October 2010

Implementation

Analysis

Design

Testing


!Time


The Early Modern Internet


"The new wave is not

value added, it's

garbage-subtracted."

http://davenet.scripting.com/1994/12/01/estherdysonondavenet.html

-Esther Dyson




[email protected] You


mailto:[email protected]

mailto:[email protected]

Social Media and Scholarly Communication

Technology

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