Social Media and ROI Simon Bradley VisitBritain USA.
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Transcript of Social Media and ROI Simon Bradley VisitBritain USA.
Social Media and ROI
Simon BradleyVisitBritain USA
So what is ROI for VisitBritain?
• FINANCIAL– Equivalent Marketing Value – Incremental Spend in the UK
• NON-FINANCIAL– Reach– Customer engagement– Partnership development– Marketing in-kind
Equivalent Marketing Value
• 3rd highest referrer to VisitBritain.com• Facebook exposure worth est. $10,000 per day• Next step – booking widget!!
Reduced marketing costs
95% of all photos are from Flickr
Extending our reach – PR+++
Customer Engagement – a normal day on Twitter
Customer Engagement – a TNI day on Twitter!
Partnerships – Yahoo UK and beyond
1 million views per month