Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
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Using Social Media OWH Grantee Meeting October 24, 2011 Michelle Samplin-Salgado, AIDS.gov/JSI
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Transcript of Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Using Social Media
OWH Grantee MeetingOctober 24, 2011
Michelle Samplin-Salgado, AIDS.gov/JSIAisha Moore, AIDS.gov/JSIIngrid Floyd, Iris House
1. Define how to use new media in response to public health issues.
2. Describe the steps involved in developing a new media strategy.
Learning Objectives
Your name & organizationWhat’s one community you would like to better engage?
What was your first job?
“Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*
plug for data:
pewinternet.org
86% of women
go online for health information (compared to 73% of men)
69% of women
Use social media
(compared to 60% of men)
ThenOne Many
Now
Many Many
One Many
Connect. Create. Collaborate. Engage.
Listen.
To learn
To connect
To engage
To make health fun
To host a conversation
To showcase creativity
To collaborate
To be a source of information
To ask for feedback and express gratitude
• Ask questions of supporters and use answers to guide decisions
• Thank supporters publicly
To gain support
To get support
Connect. Create. Collaborate. Engage.
Listen.
+ you
Making it happen
Who are you trying to reach??
PEOPLE:
What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
OBJECTIVES:
How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
STRATEGY:
What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)
TECHNOLOGY:
Listen
Engage
Create Content
Generate Buzz
Build a movement
Adapted from Beth Kanter, http://is.gd/cX1Dj
Crawl Walk Run Fly!
Listen
Engage
Create Content
Generate Buzz
Build a movement
Adapted from Beth Kanter, http://is.gd/cX1DjCrawl Walk Run Fly!
challenges
What would success look like to YOU?
200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
Take one step…In the next 5-7 days:
1.For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-line
Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp
vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
wearemedia.org
AIDS.gov/using-new-media
Idealware.org/reports/socialmedia
[email protected]@jsi.com
blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
flickr.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov
http://m.AIDS.gov
http://locator.AIDS.gov
