Social MediaSocial MediaThe Key to the 2010 Elections

Diane K. DanielsonFounder, Downtown Women’s Club

VP of Business Development, Convengine

Social Media: StaffingSocial Media: StaffingStaffing = Social Media

ChampionTreat staff and volunteers like

grownups

Social Media: FundraisingSocial Media: FundraisingMoney Bombs have a sense of

urgencyGeared to lower donors

Social Media: FundraisingSocial Media: Fundraising

Social Media: FundraisingSocial Media: Fundraising

Make the most of your Thank You’s•If they donate, ask them to volunteer•If they volunteer, ask them to donate•Capture communication info

Social Media: AdvertisingSocial Media: AdvertisingEyeballs are eyeballs & these are

free

Social Media: AdvertisingSocial Media: AdvertisingOnline ads:

◦Cap costs◦Test messages◦Target demographics

• Insert your Facebook Page

• Also, limit by language and/or interests

Social Media: Social Media: CommunicationCommunication

SMSbankingVirtual

handshakesLogistics

Social Media: Field Social Media: Field OperationsOperationsHow to volunteerEvent announcementsWhere to get signs?Online avatars and bannersGOTVAsk to: donate, volunteer, be part

of online rapid response team.

We want to help, but how?We want to help, but how?

Does social media matter?Does social media matter?

Does social media matter?Does social media matter?

Twitter: Free Public Twitter: Free Public RelationsRelations

Twitter: Free Public Twitter: Free Public RelationsRelations

@swiftcurrentllc = 239 followers@NorsU = 4,106@Scarlett156 = 551@PatriotinMA = 760@Evanslynne = 2,465TOTAL: 8,121 (in 5 min.)#MA2010 followers = ????

@ntsongas= 103 followers@gosox5555= 77TOTAL: 180 (in 3 days)

Twitter: Advancing IssuesTwitter: Advancing IssuesHashtags

◦#MA2010◦#P2◦#41STvote◦#HCR◦#oilslick◦#electwomen

Make things “retweetable”Reciprocity works

Q. From a high-level perspective, what are the reasons that you make use of social media tools like Twitter?

A. Social media fosters an environment of open dialogue

between my constituents and me. Facebook and Twitter enable me to communicate directly and instantaneously with my constituents, who in turn can provide feedback on the work I am doing on their behalf. These tools serve me well as I try to listen to the needs of my constituents and work to address the major challenges facing their respective communities.

--Brian Joyce, 7th term Senator, representing the Norfolk, Bristol and Plymouth district,

Social media alone is not Social media alone is not enoughenoughOhio U.S. Senate candidate

Jennifer Brunner raised approx. $230,000

Rival Lee Fisher raised approx. $2,300,000

Social media can’t fix it all Social media can’t fix it all ……

Polls had Fisher at a 20-point win.

Brunner closed it to a 10-point spread.

But what were the compelling issues? Cultural barriers?

But social media certainly But social media certainly helps. helps. To win you need:

◦Money◦Name recognition; and a◦Compelling issue

Social media helps with all three.◦Brown & Obama = only had compelling

issues but used social media to spread the word and obtain the other two.

◦Clark & Golnik = have compelling issues & are using social media well.

◦As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.

What could Brunner have What could Brunner have done with $2.3 million?done with $2.3 million?

Thank You!Thank You!

Diane K. DanielsonFounder, Downtown Women’s Club

VP of Business Development, Convengine

Twitter: @Downtownwoman or @DKDpolitics