Social Media and Personal Branding for Teen Parents

Gary Kayye, [email protected]

SOCIAL MEDIASECRETS

FOR GETTING INTO

College

@NMTIFAMP @BrandingOfMe @gkayye

1 social media and branding for teen parents - March 1, 2016

GENERATION?


• Always Connected

• No Privacy

• Facial Recognition will be perfected by the time you graduate

• Want to be President? Well, be careful…


What’s Going

on?


THE DAY

January 15, 2009


SOCIAL MEDIA

MISTAKES


JUSTINESACCO


TITLE TEXT


BREANNA MITCHELL


ALEX(FROM UNC)


Oops!


Awareness


THEY’RE NOT GOING TO STOP SHARING SO…



BRANDING FOR

TEENS


HOW?CLEAN-UP

&BUILD-UP


COLLEGE ADMISSIONS•Step 1: Eliminate the non-qualifiers - the ones that shouldn’t have applied

•Step 2: Evaluate test scores to eliminate a pile of applicants

•Step 3: Differentiate by hand


WHAT NOT TO DO…•Understanding the NOT is as important as the DO.

•Social Media is PUBLIC = everyone could see it somewhere.

•Teens love to tell people things they’re not supposed to know.


ADMISSIONS HUMAN RESOURCES


WHAT ARE TEENS USING


SNAPCHAT• #1 App for <19

• Photo Sharing / Sexting

• Safest Social Media App

• 10 Second Photos & 15 second videos that “disappear”

• But, 3rd party apps capture them & screen shots?


INSTAGRAM • #2 App for <19

• Photo Sharing

• Very Public but can be private

• Stays until deleted

• Very effective photo journaling (college)


ASK.FM• #3 App for <19

• Anonymous comments and questions posed to your friends and followers

• Cyber bullying


KIK• Top 5 App for <19

• Anonymous and ID chat

• One on one and group chat and sexting

• Easy to be anonymous


WHAT’S APP• #1 Texting App in the world

• ID’d texting

• Most USA don’t use, yet

• Everyone on Facebook has one


FACEBOOK• Top 10 App for <19

• Who am I?

• The White Pages of the world

• Very effective recruiting tool

• Everyone uses it


IMESSAGE• #1 Texting App in the USA

• Built-in to cell phones

• Integrated with FaceTime

• Everyone has it - parents


TWITTER • #1 News App in the world

• Teens get it around 17

• Public and Private sharing all about me (and my opinions)

• Even if private, followers see it and can be forwarded

• Colleges monitor it


AFTER SCHOOL• An Anonymous and Private Messaging App for K-12 School Students Only.

• Eliminates Negative Commenting (censorship)

• Promotes Positivity


TINDER• #1 Dating App in USA

• For teens: considered a hook-up app

• Location-based as small an area as 1-mile


FACETIME• Video chatting

• Be careful - for obvious reasons

• >2000% growth in teens in last year


LINKEDIN• A dynamic resume

• Lowered age to 13 in 2014

• Perfect way to collect and manage job and teacher contacts

• Colleges are using it

• Allows for online digital portfolio of accomplishments


THE NEW NORMAL•Sexting is considered normal •Expressing yourself to our “friends” is considered normal (but, we only had 6 friends - 2016 Teen avg. 463 friends)

•Cyberbullying happens every day


ALWAYS ONE STEP AHEAD OF YOU“MY GENERATION IS DIFFERENT”

4 YEARS + 28 CLASSES + 7 AP COURSES & ONLY ONE BAD POST

=REJECTION LETTER


What to Do?CLEAN-UP

&BUILD-UP


CLEAN-UP•OBVIOUS: Get rid of anything not helpful (photos and text)

•Profile pic needs to reflect personality •Think before posting: “Is this helpful?” •Consistency & Recognizeability


BUILD-UP #1•DIFFERENTIATION Keys:

•Facebook •Twitter •LinkedIn •Google+ •Blog


GENIUS:

Do it for them!


BUILD-UP #2


TAVI

Blogs about Tween Fashion


RUBY KARP

Blogs about summer camp, sports, self-confidence tips


JULIE ZEILINGER

Blogs about college, fratparties, financial aid & rights


SPENCER TWEEDY

Blogs about music that he likes and dislikes


TO DO LIST•You don’t have to be famous but, being found matters!

•Help them control their on-line image •Coach them •Don’t make that ONE big mistake



@NMTIFAMP @BrandingOfMe @gkayye


Social Media and Personal Branding for Teen Parents

Education

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