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www.davidmeermanscott.com

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Social Media and Online Marketing Books Catalogue

DaviD MeerMan Scott 2

SOCial Media 7

TwiTTer 15

New Media Marketing 16

HOur a Day SerieS 18

FOr duMMieS 20

uNMarketing 21

ONliNe Marketing 22

reCOMMeNDeD reading 26

ContentsJohn Wiley & Sons Ltd • The Atrium Southern Gate • Chichester • PO19 8SQ Tel: +44 (0)1243 843294

All prices are correct at time of going to press but subject to change without any prior notice

wiley brings together the leading experts in social media and online marketing to provide you with the latest tips and tools to integrate social media into your business.

Highlights include Twitter Power 2.0, Engage! (foreword by ashton kutcher), Social Media 101 and Real-Time Marketing and PR.

don’t miss Inbound Marketing, Social Media Metrics and other new additions to the bestselling The New Rules of Social Media series endorsed by david Meerman Scott. there’s also a new 2nd edition of the number one marketing book, The New Rules of Marketing and PR.

the popular An Hour a Day series covers everything you need to know about your chosen subject in just one hour a day! From Facebook Marketing to Social Media Marketing, these practical guides include case studies, step-by-step guides, checklists, quizzes and hands-on tutorials to help you execute your campaign in just one hour a day.

We also have a wide range of For Dummies books – from Search engine optimization to twitter Marketing, you can be sure to find a dummies guide for you.

discover something new in social media and online marketing today. don’t forget to sign up for our Wiley emails to receive the latest offers www.wiley.com/email

We like hearing from you, drop us an email using the addresses below.Megan varilly, Marketing Manager: mvarilly@wiley.com

For book reviews please contact our Publicity Manager, Louise campbell: locampbell@wiley.com

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David Meerman Scott

Bestselling author of The New Rules of Marketing & PR is back to show businesses how to react and respond immediately to what's happening with your company or products right now.

News is more instantaneous than ever before – Twitter, blogs and media websites allow businesses to influence the news by responding to events in real-time, as they occur, before the opportunity is missed and customers see them as an unresponsive, clueless dinosaur.

Organisations need a marketing and PR strategy in place to enable them to respond immediately to negative press or to the changing landscape with new products. They need to be able to react in time to make a difference. Real-Time Marketing & PR articulates how real-time speed is a competitive advantage as well as a threat, and case studies of each are analyzed. Readers will learn how to develop and launch practical and effective real-time communication plans in order to win in today’s immediate, always-on world.

• Includes dozens of examples from organizations large and small from all over the world

• Explores new ideas about how fostering a real-time culture benefits organizations

• Digs into details about how companies, nonprofits, government agencies, entrepreneurs and even jobseekers get a leg up on the competition by being first to market and by communicating quickly

Real-Time Marketing & PR How to instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

hardback | ISBN: 978-0-470-64595-6 256 pages | November 2010 | £16.99 | €20.00 | $24.95Follow on Twitter: dmscott

www.webinknow.com www.davidmeermanscott.com

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David Meerman Scott

In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They pioneered a “freemium” business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music.

Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently. Each chapter presents and analyzes a marketing concept practiced by the Dead and a real-world example of that concept in action today. Specific topics include:

• Get found by customers by being remarkable and making it easier for them to spread your message

• Watch your competition but don’t follow them• Freemium content as a customer magnet• Create a community and let it tell your story• Disintermediation of the middle man• Teamwork• Embrace Technology

Marketing lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott & Brian halligan

Follow on Twitter: dmscott

www.davidmeermanscott.comwww.webinknow.com

hardback | ISBN: 978-0-470-90052-9 192 pages | August 2010 | £14.99 | €17.60 | $21.95

SaMPle ChaPTeR

No. 1 uK Sales & Marketing Book 2009*

*Nielsen Bookscan 2009, Sales & Marketing

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SaMPle ChaPTeR

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf.

Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

• A new introduction discussing recent changes to the world of marketing and PR

• A brand new chapter on mobile marketing • An additional chapter on real-time marketing and PR • Updated information on how to measure the success of your

campaigns • A range of new tools • Fresh case studies

The New Rules of Marketing & PRHow to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Third edition

David Meerman Scott

also available

Tuned inUncover the Extraordinary Opportunities That Lead to Business Breakthroughs

hardback | ISBN: 978-0-470-26036-4 224 pages | July 2008 | £18.99 | €22.40 | $27.95

world wide RaveCreating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

hardback | ISBN: 978-0-470-39500-4 208 pages | March 2009 | £15.99 | €18.40 | $22.95

Paperback | ISBN: 978-1-1180-2698-4368 pages | August 2011 | £13.99 | €16.00 | $19.95

David Meerman Scott

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The New Rules of Social Media book series is based on David Meerman Scott’s award-winning BusinessWeek bestseller, The New Rules of Marketing and PR, and are written by leading online marketing and social media experts.

Each book in the series provides executives, entrepreneurs, and marketing professionals with a deeper understanding of the changing marketing landscape

Get seenOnline Video Secrets to Building Your BusinessSteve Garfield and David Meerman Scott

If you’re ready to take full advantage of online video’s many benefits, Get Seen is the one resource you need.

In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business.

• Examines success stories of how companies have used online video

• Presents a series of plans and tools that businesses can follow as they expand onto the social web

• Provides direction on how to record, edit, and export videos, where to post them, how to make it go viral

SaMPle ChaPTeR hardback | ISBN: 978-0-470-52546-3

323 pages | January 2010 | £16.99 | €20.00 | $24.95www.stevegarfield.comFollow on Twitter: bhalligan

www.stevegarfield.com

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inbound Marketing Get Found Using Google, Social Media, and BlogsBrian halligan, Dharmesh Shah and David Meerman Scott

Learn how to leverage Google, social media, and blogs to “get found” online by current and potential customers.

If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to:

• Improve your Google search rankings

• Build a blog to promote your business

• Grow and nurture a community on social media sites

• Analyze which of your online marketing efforts are working

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."Seth Godin, author of Meatball Sundae

hardback | ISBN: 978-0-470-49931-3256 pages | Oct 2009 | £16.99 | €20.00 | $24.95

Follow on Twitter: bhalligan

Best Seller

David Meerman Scott

Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Businessann handley, C.C. Chapman and David Meerman Scott

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

• Learn the art of storytelling and the science of journalism

• Leverage social media and social tools to get your content distributed

• Written by the Chief Content Officers of marketingprofs.com

hardback | ISBN: 978-0-470-64828-5192 pages | December 2010 | £16.99 | €20.00 | $24.95

Follow on Twitter: marketingprofs

www.annhandley.com

Social Media MetricsHow to Measure and Optimize Your Marketing InvestmentJim Sterne and David Meerman Scott

The only guide devoted exclusively to social media metrics

Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts.

Inside you’ll find all of this and more:

• How best to assess your Twitter and Facebook (hint: more is not always better)

• How to maximize your social media ROI

• How to use social media metrics to effectively make your case to skeptics

hardback | ISBN: 978-0-470-58378-4 272 pages | April 2010 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeRFollow on Twitter: jimsterne

Beyond viralHow to Attract Customers, Promote Your Brand, and Make Money with Online VideoKevin Nalty and David Meerman Scott

In Beyond Viral, Kevin Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty's online video success and find out how online stars are born, make money from online video and much more!

• Foreword by veteran vlogger David Meerman Scott

• Case studies of leading brands including Microsoft, Starbucks and MTV

• Learn the successes and failures of top companies

SaMPle ChaPTeRhardback | ISBN: 978-0-470-59888-7

304 pages | September 2010 | £16.99 | €20.00 | $24.95www.kevinnalts.com

David Meerman Scott

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SaMPle ChaPTeR

The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

• Introduces you to the psychology, behavior, and influence of the new social consumer

• Shows how to define and measure the success of your social media campaigns for the short and long term

• Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter

• Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

engageThe Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

Brian Solis

Paperback | ISBN: 978-1-1180-0376-3336 pages | March 2011 | £12.99 | €15.20 | $18.95

SaMPle ChaPTeR

also from Brian Solis

The end of Business as usualRewire the Way You Work to Succeed in the Consumer Revolution

hardback | ISBN: 978-1-1180-7755-9 240 pages | September 2011 | £16.99 | €20.00 | $24.95

Social Media

Follow on Twitter: briansolis www.briansolis.com

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Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means… and how to do it. Social media has moved on, it’s not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are!

In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.

Includes:

• Step-by-stepguidetosettingupyourowncommercesitewithin social media platforms such as Facebook

• Buildingaloyalcommunitywhowillkeepcomingbackandbuying from you

• Howtooffersuperbcustomerservicetoyoursocialmediaconsumers

• Developingnewproductespeciallyforthisnewenvironment• MeasuringyourROI

This is Social Commerce Turning Social Media into Business Through Awareness, Consideration, Conversation and Service

Guy Clapperton

this is socialturning

social media into business throughawareness, consideration,conversion and serviceguy clapperton

‘endorsement from someonevery prominent will go here’Prominent Figure, Company

Also from Guy Clapperton

Paperback|ISBN:978-0-85708-241-1224pages|November2011|£12.99|€15.60|$21.50

Social Media

This is Social MediaTweet, Blog, Post and Link Your Way to Business Success

This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

Hardback|ISBN:978-1-906465-70-4210pages|October2009|£12.99|€15.60|$19.95

Best Seller

Follow on Twitter: GuyClapperton

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Social media isn’t just for the small, cool, start-up businesses or the fun, quirky brands… big business needs to harness the potential of the web too. But it isn’t always easy if you’re faced with ‘the way things are done’ in large, complex organisations.

Luckily Euan Semple is here to offer his unique, expert advice on how to understand just how social media can help your corporation. The web is being used every day by your staff, your customers and your competitors – don’t get left behind. Euan is one of a handful of people in the world to have successfully deployed social media tools in a large, complex organisation and he offers solid, practical advice to make the web work for you at work.

Corporations Don’t Tweet…People Do includes:

• Advice from a real expert – former Director of Knowledge Management at the BBC

• No cyber-utopian theory, just practical tips that can be employed today

• A look at useful web tools to make your job easier• How to find your corporate social media ‘voice’• How to use social media for recruitment• … and much more

Corporations Don't Tweet...People Do 50 Ideas That Make the Web Work at Work

euan Semple

PEOPLE DO

Paperback | ISBN: 978-1-1199-5055-4288 pages | November 2011 | £17.99 | €21.50 | $29.95

Social Media

Follow on Twitter: euan

www.euansemple.com

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Online marketing just got sexier…

"From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website."Karen hanton, MBe, founder of toptable.com

Pimp it up, tart it up, sex it up – however, you say it, you need to do it if you want to make the most of your business. Don’t turn people off with a dull-as-dishwater website that’s impossible to find and navigate – get wise and learn exactly how to win online.

Pimp My Site is a Do it Yourself guide to marketing a website through optimisation, search marketing, promotion, social media and publicity. Using a simple, step-by-step programme, with screenshots and visuals, it takes you through exactly what needs to be done, in an incredibly easy-to-follow way.

Pimp My Site covers:

• Keywords and keyword tools• Search Engine Optimisation• Online Marketing• Video and YouTube• Social Media • PR and online PR tools• Website awards• Email Marketing and email tools• …and much more

Pimp My SiteThe Day by Day Guide to SEO, Search Marketing, Social Media and Online PR

Paula wynne

PAULA WYNNE

THE DIY GUIDE TO SEO, SEARCH MARKETING, SOCIAL MEDIA & ONLINE PR

AN ALL-IN-ONE TOOLKIT TO OPTIMISE, PROMOTE & MARKET YOUR WEBSITE

Paperback | ISBN: 978-0-85708-242-8224 pages | November | £tbc | €tbc | $tbc

Social Media

Follow on Twitter: Paulawynne

www.paulawynne.com

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The Social Media BibleTactics, Tools and Strategies for Business Success2nd edition lon Safko

The bestselling bible for social media is now completely revised and updated!

The Social Media Bible transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

Paperback | ISBN: 978-0-470-62397-8 792 pages | October 2010 | £19.99 | €24.00 | $29.95

Open leadershipHow Social Technology Can Transform the Way You LeadCharlene li

In Open Leadership Charlene Li (co-author of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. Charlene Li explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations.

"If you work for a major brand or even a minor one, you're probably scared to death. After all, if you're a top-down organization, the Internet is not your friend. Here's a tip: Buy two copies of Charlene's new book, one for your boss and one for you."Seth Godin, author, linchpin

hardback | ISBN: 978-0-470-59726-2 336 pages | June 2010 | £18.99 | €22.40 | $27.95

Paperback | ISBN: 978-0-470-63884-2320 pages | £11.99 | €13.60 | $16.95

SaMPle ChaPTeR

Follow on Twitter: equalman

www.socialnomics.net

Follow on Twitter: lonsafkowww.TSMB2.com Follow on Twitter: charleneliwww.charleneli.com

SocialnomicsHow Social Media Transforms the Way We Live and Do Businesserik Qualman

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics – where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap into its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

watch the video!

Social Media

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Social Media 101Tactics and Tips to Develop Your Business OnlineChris Brogan

In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

• Features specific strategies, tactics, and tips to improve your business through improved social media and online marketing

• Looks at social media and the wider online universe from a strictly business perspective

hardback | ISBN: 978-0-470-56341-0352 pages | March 2010 | £15.99 | €18.40 | $22.95

SaMPle ChaPTeR

Trust agentsUsing the Web to Build Influence, Improve Reputation and Earn TrustRevised and UpdatedChris Brogan

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition!

Learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Paperback | ISBN: 978-0-470-63549-0302 pages | September 2010 | £11.99 | €13.60 | $16.95

Follow on Twitter: chrisbrogan www.chrisbrogan.com See Chris Brogan’s you Tube Channel

Social Media

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Digital impact The Two Secrets to Online Marketing Successvipin Mayar, Geoff Ramsey

Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. Whether your budget is corporate-sized or on a shoestring you'll want to achieve the measurable bottom-line improvements that come with Digital Impact.

The Digital handshakeSeven Proven Strategies to Grow Your Business Using Social MediaPaul Chaney

Blogging and social media expert Paul Chaney explains how to design a comprehensive marketing strategy using traditional and new media platforms.The Digital Handshake covers practical, effective business applications for blogging, social networking, online video, microblogging and much more.

hardback | ISBN: 978-0-470-49927-6 272 pages | October 2009 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

Marketing to the Social webHow Digital Customer Communities Build Your Business2nd Editionlarry weber

Marketing must reach out into new forms, media, and models. Social media guru Larry Weber presents an exceptional opportunity to use these new social media tools and models to reach new markets, even in today's fragmented media environment.

Also availableSticks and Stones How Digital Business Reputations Are Created Over Time and Lost in a Click larry weber

Sticks and Stones, shows how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships.

hardback | ISBN: 978-0-470-41097-4272 pages | March 2009 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

hardback | ISBN: 978-0-470-90572-2304 pages | July 2011 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

Follow on Twitter: pchaneywww.thedigitalhandshake.com

Facebook: The Digital handshake

hardback | ISBN: 978-0-470-45738-2 240 pages | July 2009 | £16.99 | €20.00 | $24.95

Follow on Twitter: The larryweber

Social Media

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Social MediaThe Social Media Management handbookEverything You Need To Know To Get Social Media Working In Your BusinessRobert wollan, Nick Smith, Catherine Zhou

Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy.

everywhere Comprehensive Digital Business Strategy for the Social Media Eralarry weber

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

listen First! Turning Social Media Conversations Into Business AdvantageStephen D. Rappaport

Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.

The New Relationship Marketing How to Build a Large, Loyal, Profitable Network Using the Social WebMari Smith

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing."

This book helps businesspeople and marketers master this crucial new skill set through a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales and more.

Measure what MattersOnline Tools For Understanding Customers, Social Media, Engagement, and Key RelationshipsKatie Delahaye Paine

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed - with powerful results. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Social Marketing to the Business Customer Listen to Your B2B Market, Generate Major Account Leads, and Build Client RelationshipsPaul Gillin, eric Schwartzman

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. This hands-on guide is the first book devoted entirely to B2B social marketing and covers topics unique to this segment, including cost justification, B2B search engine optimization, and what's coming next.

hardback | ISBN: 978-0-470-65170-4260 pages | April 2011 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

hardback | ISBN: 978-0-470-93551-4302 pages | April 2011 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

hardback | ISBN: 978-1-1180-6306-4224 pages | September 2011 | £16.99 | €20.00 | $24.95

hardback | ISBN: 978-0-470-65124-7352 pages | January 2011 | £18.99 | €22.40 | $27.95

SaMPle ChaPTeR

hardback | ISBN: 978-0-470-63933-7 250 pages | February 2011 | £18.99 | €22.40 | $27.95

SaMPle ChaPTeR

hardback | ISBN: 978-0-470-92010-7 252 pages | April 2011 | £18.99 | €22.40 | $27.95

SaMPle ChaPTeR

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Twitter, Tips, Tricks and Tweets2nd Edition Paul McFedries

Updated and expanded to cover all the latest new features added to Twitter, this full colour, compact book is for anyone wanting to find out how to get the most out of Twitter.

140 Characters A Style Guide for the Short FormDom Sagolla

In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor.

Paperback | ISBN: 978-0-470-624661 288 pages | May 2010 | £13.99 | €16.00 | $19.99

Paperback | ISBN: 978-0-470-55613-9208 pages | October 2009 | £11.99 | €14.40 | $17.95

Paperback | ISBN: 978-0-470-56336-6 268 pages | May 2010 | £11.99 | €13.60 | $16.95

SaMPle ChaPTeR

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Follow on Twitter: joelcommwww.joelcomm.com

Follow on Twitter: Dom

www.140characters.com

also available fromJoel commKaChingHow to Run an Online Business that Pays and Pays

hardback | ISBN: 978-0-470-59767-5 235 pages | July 2010 | £16.99 | €20.00 | $24.95

SaMPle ChaPTeR

Follow on Twitter: paulmcf

Twitter Power 2.0How to Dominate Your Market One Tweet at a TimeJoel Comm & anthony Robbins

In this revised and updated edition of Twitter Power 2.0, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business.

• Updated with thirty percent new material, including all the latest business applications for Twitter

• Includes new, recent case studies of companies at the forefront of the Twitter movement

• Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power 2.0 is a must-have book for any business leader who wants to keep up with the social media movement.

Twitter

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Google analytics3rd EditionJerri ledford and Mary e. Tyler

Paperback | 9780470531280448 pages | November 2009£23.99 | €28.00 | $34.99

advanced web Metrics with Google analytics™2nd EditionBrian Clifton

Paperback | 9780470562314528 pages | March 2010£26.99 | €32.00 | $39.99

Performance Marketing with Google analyticsStrategies and Techniques for Maximizing Online ROI Sebastian Tonkin, Caleb whitmore, Justin Cutroni

Paperback | 9780470578315456 pages | May 2010£26.99 | €32.00 | $39.99

actionable web analyticsUsing Data to Make Smart Business DecisionsJason Burby, Shane atchison and Jim Sterne

Paperback | 9780470124741288 pages | May 2007£19.99 | €26.10 | $29.99

yahoo! web analyticsTracking, Reporting, and Analyzing for Data-Driven InsightsDennis R. Mortensen

Paperback | 9780470424247408 pages | May 2009£26.99 | €32.00 | $39.99

your Google Game Plan for SuccessIncreasing Your Web Presence with Google AdWords, Analytics and Website OptimizerJoe Teixeira

Paperback | 9780470641644456 pages | September 2010£19.99 | €24.00 | $29.99

Multichannel MarketingMetrics and Methods for On and Offline Successakin arikan

Paperback | 9780470239599288 pages | April 2008£19.99 | €24.00 | $29.99

always Be TestingThe Complete Guide to Google™ Website OptimizerBryan eisenberg, John Quarto-von Tivadar, lisa T. Davis and Brett Crosby

Paperback | 9780470290637336 pages | August 2008£19.99 | €24.00 | $29.99

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Follow on Twitter: googlegeek Follow on Twitter: BrianClifton

Follow on Twitter: DennisMortensen

Follow on Twitter: jtex316

Follow on Twitter: akinarikan

New Media Marketing

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Search engine Optimization (SeO) SecretsDanny Dover

Paperback | 9780470554180336 pages | December 2010£23.99 | €28.00 | $34.99

SeOSearch Engine Optimization Bible 2nd EditionJerri ledford

Paperback | 9780470452646528 pages | April 2009£26.99 | €32.00 | $39.99

Search engine OptimizationYour visual blueprint™ for effective Internet marketing 2nd EditionKristopher B. Jones

Paperback | 9780470620755336 pages | July 2010£21.99 | €24.00 | $29.99

landing Page OptimizationThe Definitive Guide to Testing and Tuning for ConversionsTim ash

Paperback | 9780470174623384 pages | January 2008£19.99 | €24.00 | $29.99

Content NationSurviving and Thriving as Social Media Changes Our Work, Our Lives, and Our FutureJohn Blossom

Paperback | 9780470379219368 pages | January 2009£16.99 | €20.00 | $24.99

ProBloggerSecrets for Blogging Your Way to a Six-Figure Income, 2nd EditionDarren Rowse, Chris Garrett

Paperback | 9780470616345240 pages | April 2010£16.99 | €20.00 | $24.99

advanced Google adwordsBrad Geddes

Paperback | 9780470500231552 pages | April 2010£26.99 | €32.00 | $39.99

SaMPle ChaPTeRFollow on Twitter: DannyDover Follow on Twitter: googlegeek

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New Media Marketing

18

email MarketingAn Hour a DayJeanniey Mullen, David Daniels and David Gilmour

Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

internet Marketing An Hour a DayMatt Bailey

If you've been seeking a practical, day–by–day, do–it–yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step–by–step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay–per–click strategies.

Search engine OptimizationAn Hour a Day 2nd Edition Jennifer Grappone and Gradiva Couzin

Search Engine Optimization: An Hour a Day, Second Edition offers quick advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. This bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy, do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses.

Bestseller

Pay-Per-Click Search engine Marketing An Hour a DayDavid Szetela and Joseph Kerschbaum

Shows how to successfully launch a winning campaign, including how to effectively bid for position, monitor the launch once the switch is flipped, and then gather, interpret, report, and act upon data collected from the campaign.

Paperback | 9780470226643384 pages | April 2008 | £19.99 | €24.00 | $29.99

SaMPle ChaPTeR

Paperback | 9780470386736 | 312 pagesNovember 2008 | £19.99 | €24.00 | $29.99

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Paperback | 9780470633748600 pages | April 2011 | £19.99 | €24.00 | $29.99

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Paperback | 9780470488676432 pages | July 2010 | £19.99 | €24.00 | $29.99

SaMPle ChaPTeR

Learn the easy way... with AN HOUR A DAY!

19

Facebook MarketingAn Hour a DayChris Treadaway and Mari Smith

Twitter MarketingAn Hour a Dayhollis Thomases

youTube and video MarketingAn Hour a DayGreg Jarboe

Social Media MarketingThe Next Generation of Business EngagementDave evans, Susan Bratton with Jake McKee

Best selling web analytics title

web analytics 2.0The Art of Online Accountability and Science of Customer Centricityavinash Kaushik

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Best Seller

Paperback | 9780470529393 | 504 pagesOctober 2009 | £26.99 | €33.40 | $39.99

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Follow on Twitter: avinashkaushik

Paperback | 9780470634035408 pages | Oct 2010 | £19.99 | €24.00 | $29.99

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Paperback | 9780470562260504 pages | Jan 2010 | £19.99 | €24.00 | $29.99

Paperback | 9780470459690504 pages | August 2009 | £19.99 | €24.00 | $29.99

SaMPle ChaPTeR

Paperback |9780470569641312 pages | May 2010 | £19.99 | €24.00 | $29.99

SaMPle ChaPTeR

Follow on Twitter: hollisthomases

Follow on Twitter: gregjarboe

Learn the easy way... with AN HOUR A DAY!

Facebook: socialmediaskills

20

Sometimes you need essential advice presented in an easy format, so you can learn and apply it quickly. For Dummies guides are perfect for this. From SEO and social networking to email marketing and landing page optimisation, there is a For Dummies book to help you develop your marketing strategies.

web Marketing all-in-One Desk Reference For DummiesJohn arnold, ian lurie, Marty Dickinson, elizabeth Marsten and Michael Becker

Paperback | 9780470413982936 pages | March 2009 | £22.99 | €29.20 | $34.99

Mobile Marketing For DummiesMichael Becker and John arnold

Paperback | 9780470616680360 pages | September 2010 | £17.99 | €20.90 | $24.99

web Marketing For Dummies 2nd editionJan Zimmerman

Paperback | 9780470371817432 pages | December 2008 | £15.99 | €17.90 | $24.99

Social Media Marketing all-in-One For DummiesJan Zimmerman, Doug Shalin

Paperback | 9780470584682840 pages | September 2010 | £21.99 | €24.00 | $29.99

landing Page Optimization For DummiesMartin harwood and Michael harwood

Paperback | 9780470502112408 pages | September 2009 | £21.99 | €25.00 | $29.99

Twitter Marketing For DummiesKyle lacy

Paperback | 9780470561720312 pages | November 2009 | £17.99 | €20.90 | $24.99

Search engine Optimization For Dummies 4th editionPeter Kent

Paperback | 9780470881040456 pages | December 2010 | £21.99 | €25.00 | $29.99

Facebook Marketing For DummiesPaul Dunay and Richard Krueger

Paperback | 9780470487624312 pages | September 2009 | £17.99 | €20.90 | $24.99

linkedin For Dummies 2nd editionJoel elad

Paperback | 9780470948545384 pages | March 2011 | £17.99 | €20.00 | $24.99

Facebook advertising For DummiesPaul Dunay, Richard Krueger and Joel elad

Paperback | 9780470637623336 pages | April 2010 | £17.99 | €20.90 | $24.99

Google adwords For Dummies 2nd editionhowie Jacobson

Paperback | 9780470455777432 pages | September 2010 | £17.99 | €20.90 | $24.99

Corporate Blogging For DummiesDouglas Karr and Chantelle Flannery

Paperback | 9780470604571432 pages | August 2010 | £17.99 | €20.00 | $24.99

Marketing lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott, Brian halligan & Bill walto

21

Follow on Twitter: dmscott

unMarketingStop Marketing. Start Engaging

Scott Stratten

if you're ready to stop marketing and start engaging, then welcome to unMarketing.

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.

• Shows how to create a mindset and systems to roll out a new, 21st century marketing approach

• Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray

• Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

hardback | ISBN: 978-0-470-61787-8 272pp | September 2010 | £16.99 | €20.00 | $24.95

Follow on Twitter: unmarketing

www.un-marketing.com/blog See the video

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ChaPTeR

22

Online MarketingA User’s GuideMurray Newlands

The internet has changed how most people do their jobs beyond recognition. Sometimes that’s quite exciting, and other times it’s pretty frightening.

• What is SEO anyway?

• What does affiliate marketing actually mean?

• What’s the difference between a digital brand and a ‘real’ one?

Online Marketing: A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future might hold.

With this book you’ll make more money, impress your colleagues and know your customers more.

Online Marketing

hardback | ISBN: 978-0-470-97384-4 230 pages | April 2011 | £16.99 | €20.40 | $27.50

Follow on Twitter: murraynewlands

www.murraynewlands.com

also available

The handbook of Online and Social Media Research Tools and Techniques for Market Researchers

The Social Media Management handbookEverything You Need to Know To Get Social Media Working In Your Business

Ray Poynter Robert wollan & Nick Smith

hardback | ISBN: 978-0-470-71040-1480 pages | August 2010 | £39.99 | €48.00 | $65.00

hardback | ISBN: 978-0-470-65124-7 352 pages | December 2010 | £18.99 | €22.40 | $27.95

23

Social Media at workHow Networking Tools Propel Organizational Performancearthur l. Jue, Jackie alcalde Marr and Mary ellen Kassotakis

In Social Media at Work three organizational development experts from Oracle Corporation offer down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

hardback | ISBN: 978-0-470-40543-7 240 pages | October 2009 | £19.99 | €24.00 | $29.95

The Social Network Business Plan18 Strategies That Will Create Great Wealth David Silver

The Social Network Business Plan gives readers concrete plans for the creation and execution of social-networking business models. It reveals where profits will come from as online advertising withers away, and it presents sustainable business models that will really work.

hardback | ISBN: 978-0-470-41983-0224 pages | March 2009 | £16.99 | €20.00 | $24.95

Online Marketing

The Dragonfly effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social ChangeJennifer aaker, andy Smith and Chip heath (author of Made to Stick), foreword by Dan ariely (author of Predictably Irrational)

Many books teach the mechanics of using Facebook, Twitter, and You-Tube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. Featuring case studies from global companies such as Gap, Starbucks and many more, The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

hardback | ISBN: 978-0-470-61415-0 256 pages | October 2010 | £17.99 | €20.80 | $25.95

Social NationHow to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your BusinessBarry D. libert

100 ways to use social media to improve your business! The Rise of the Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives.

hardback | ISBN: 978-0-470-59926-6 256 pages | September 2010 | £16.99 | €20.00 | $24.95

24

Consumer Behaviour 2nd editionMartin M. evans, Gordon Foxall and ahmad Jamal

This 2nd edition has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective learning.Paperback | ISBN: 978-0-470-99465-8576 pages | March 2009 | £40.99 | €49.20 | $70.00

Throwing Sheep in the BoardroomHow Online Social Networking Will Transform Your Life, Work and World Matthew Fraser & Soumitra Dutta

"If you want to understand why Wikipedia is changing the world, this book is a must read."Jimmy wales, Founder, wikipedia

hardback | ISBN: 978-0-470-74014-9 344 pages | November 2008 | £15.99 | €19.20 | $29.95

Tactical TransparencyHow Leaders Can Leverage Social Media to Maximize Value and Build their BrandShel holtz & John C. havens

A roadmap for companies communicators seeking to understand and develop their organization's transparency strategy.

hardback | ISBN: 978-0-470-29370-6 320 pages | November 2008 | £23.99 | €28.00 | $34.95

eBoot CampProven Internet Marketing Techniques to Grow Your BusinessCorey Perlman

All the tools you need to increase profits using successful websites, blogs, e-newsletters, and more.

hardback | ISBN: 978-0-470-41159-9 208 pages | February 2009 | £15.99 | €18.40 | $22.95

Strategic Market CreationA New Perspective on Marketing and Innovation Management Karin Tollin and antonella Caru

This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes: Knowledge, Processes and Capabilities for Market Creation and Co-Creation of Meaningful Experiences with Customers. Paperback | ISBN: 978-0-470-69427-5464 pages | July 2008 | £36.99 | €44.40 | $60.00

The little Black Book of Online Business1001 Insider Resources Every Business Owner NeedsPaul Galloway

The ultimate business resource for anyone who does business online!

hardback | ISBN: 978-0-470-40776-9 272 pages | February 2009 | £15.99 | €18.40 | $22.95

The Findability FormulaThe Easy, Non-Technical Approach to Search Engine Marketing heather F. lutze

Search marketing expert Heather Lutze teaches readers the findability formula to rankings and, in turn, profits.

Paperback | ISBN: 978-0-470-42090-4 288 pages | March 2009 | £15.99 | €18.40 | $22.95

Flip the FunnelHow to Use Existing Customers to Gain New Ones Joseph Jaffe

Explains how a company or a brand can use their existing customer base to gain new ones, saving themselves time and money.

hardback | ISBN: 978-0-470-48785-3304 pages | February 2010 | £19.99 | €24.00 | $29.95

Online Marketing

25

DigimarketingThe Essential Guide to New Media and Digital MarketingKent wertime and ian Fenwickhardback | ISBN: 978-0-470-82231-9 420 pages | March 2008 | £19.99 | €23.00 | $32.99

attention! This Book will Make you MoneyHow to Use Attention-Getting Online Marketing to Increase Your RevenueJim F. Kukral

Shows how small businesses with small budgets can compete and profit by using attention-getting marketing techniques online.

hardback | ISBN: 978-0-470-59927-3290 pages | August 2010 | £16.99 | €20.00 | $24.95

The Marketing CenturyHow Marketing Drives Business and Shapes SocietyCiM and Jeremy Kourdi

Celebrating 100 years of Marketing the leading body for marketing and business development, the Chartered Institute of Marketing (CIM) looks at the development and evolution of marketing and highlights key topics that have defined the subject in that period, and that will shape the future. This book captures the thoughts and ideas of leaders in marketing including Martha Rogers and Don Pepper, Malcolm McDonald and many more.

hardback | ISBN: 978-0-470-66015-7256 pages | February 2011 | £19.99 | €24.00 | $32.50

Marketing in the age of GoogleYour Online Strategy IS Your Business Strategyvanessa Fox

Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities – and give you a major advantage over competitors.

hardback | ISBN: 978-0-470-53719-0 242 pages | May 2010 | £17.99 | €20.80 | $25.95

Follow on Twitter: vanessafox

Marketing 3.0From Products to Customers to the Human SpiritPhilip Kotler, hermawan Kartajaya & iwan Setiawan

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

hardback | ISBN: 978-0-470-59882-5 188 pages | May 2010 | £16.99 | €20.00 | $24.95

Social Marketing to the Business CustomerListen to your B2B Market, Generate Major Account Leads, and Build Client RelationshipsPaul Gillin and eric Schwartzman

The first book devoted entirely to B2B social marketing! Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

hardback | 978-0-470-63933-7 272 pages | December 2010 | £18.99 | €22.40 | $27.95

Online Marketing

26

Marketing CommunicationsA Brand Narrative ApproachMicael Dahlen, Fredrick lange and Terry Smith

Marketing Communications features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. Includes full colour examples of brands, and student-friendly diagrams. Paperback | ISBN: 978-0-470-31992-5 606 pages | Dec 2009 | £42.99 | €51.60 | $70.00

Marketing PlansHow to Prepare Them, How to Use Them7th EditionMalcolm McDonald and hugh wilson

This thoroughly revised and updated seventh edition helps and encourages practicing managers with the difficult task of marketing planning. Marketing Plans illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. Paperback | ISBN: 978-0-470-66997-6 480 pages | February 2011 | £34.99 | €42.00 | $60.00

Strategic Market Management Global Perspectives David a. aaker and Damien Mcloughlin

A European adaptation of Strategic Market Management, 9th Edition written by David Aaker, this new edition is suitable for all business students studying strategy and marketing courses in the UK and Europe. Paperback | ISBN: 978-0-470-68975-2 368 pages | March 2010 | £36.99 | €44.40 | $60.00

value-Based Marketing Marketing Strategies for Corporate Growth and Shareholder Value 2nd EditionPeter Doyle

Fully updated and enhanced with new case studies and statistics, Value-Based Marketing is an introduction to shareholder value analysis, essential for the marketing professional. • Explains how marketing generates shareholder value • Shows how management can evaluate strategies to

stimulate effective marketing • Includes contributions from well-respected international

marketing experts

hardback | ISBN: 978-0-470-77314-7 380 pages | October 2008 | £34.99 | €42.00 | $60.00

Competitive Success how Branding adds value John andrew Davis

Competitive Success explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.hardback | ISBN: 978-0-470-99822-9422 pages | December 2009 | £32.99 | €39.60 | $55.00

Strategic Market CreationA New Perspective on Marketing and Innovation Management Karin Tollin and antonella Caru

This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes: Knowledge, Processes and Capabilities for Market Creation and Co-Creation of Meaningful Experiences with Customers. Paperback | ISBN: 978-0-470-69427-5464 pages | July 2008 | £36.99 | €44.40 | $60.00

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