Social Media and NonProfit Fund-raising

Social Media and FundraisingKatrina Kibben

Social Media Ninja

Monster.com

Agenda

Why Social Media? Social Media Campaign Wins Social Media Campaign Fails How To Create A Social Media Campaign Discussion

Poll: where are you online?

Facebook Twitter YouTube Slideshare Myspace LinkedIn

More importantly…

Where are your donors online? How do they prefer to give?

Online? Offline?

What do you think?

Stats

Donors operate across social media sites: 52% utilize YouTube 12% post on Flickr 9% have Facebook accounts

51% of donors prefer to give online

http://mashable.com/2009/03/26/social-media-nonprofit-study/


Online or offline?

20080

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OnlineOffline

http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm

http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm


How much do they give?


How do they give?



Where do they give?



What are they talking about?



What are they looking for?



SOCIAL MEDIA WINS

PETA on Facebook

Engaging headlines

Participation

Community

#blamedrewscancer on Twitter

Humor

Showcase results

Easy to navigate

Epic Change on Twitter

Raised over $11,000 in just 48 hours

Livestrong on Slideshare

Social Media Sharing

Transparency

Monster.com on Flickr

Clear results

SEO Optimization

Identification with cause

I2Y.com blog

Synch content with social media events

Establish credibility

Set up outgoing links

March of Dimes on YouTube

Call out your cause

Frequent contributions

Highlight donors and spokespeople

WorldVision’s landing page

http://worldvision.org/charity

Call out your cause

Establish credibility

Make your site interactive and easy to navigate

http://worldvision.org/charity

Best practices for websites

Award recognition

Social media quick-links

One-click donation button

Red Cross mobile campaign

NonProfitLA.com social event

E-mail campaigns

Is email social media? How to appropriately leverage email?

Create warm lead lists 1% to 3% of a nonprofit group's e-mail list would

donate money when solicited, at an average of about $80 per person

Share timely, relevant information Precautions

Paying for email address is a no-no

http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html

http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html

SOCIAL MEDIA FAILS

Causes

Why they fail

No obvious organizational impact No trust Content Execution Timelines Channels

MAKING IT WORK

It’s all connected

What works?

LISTEN Call to action focus; not donation focus Clear and achievable goal Short deadlines Leverage networks Make giving easy Recognition

Partnering with brands

87% of consumers would switch brands based on association with a good cause

50% of consumers would pay more for products from brands that support cause

What’s in it for me?

It doesn’t take a ninja…

YOU CAN DO THIS AT HOME

Making the most of your time

CoTweet & Tweetdeck Facebook YouTube Flickr Slideshare Wefollow

Tracking your Success

Social Evolution

"It's an experiment that shows social media is a great way to touch

more people," he said, "but it may have a ways to go in terms of

raising money."

Elliot Bisnow

QUESTIONS?

Social Media and NonProfit Fund-raising

Business

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