Social Media And Networking 2009
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Social Media Tools and Networking Techniques! Proven Tips to Keep You Competitive in Today’s Economy Presented by Rebecca Martin and Julie Youngblood Founders and Career Advisors dear jane…a career advisement company 2009 by dear jane… All rights reserved.
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Transcript of Social Media And Networking 2009
Social Media Tools and Networking Techniques! Proven Tips to Keep You Competitive in
Today’s EconomyPresented by Rebecca Martin and Julie Youngblood
Founders and Career Advisorsdear jane…a career advisement company
2009 by dear jane…All rights reserved.
What’s Inside
• Networking: a new way to think about it.
• What is Networking: a multifaceted definition.
• The Importance of Networking: Getting your own message out there in a conversational way. Also, you must have an objective, a plan and be prepared.
• The Power of Professional Associations: Investing in yourself and your industry, It’s your insurance policy.
• Personal Branding: Establish and Build Your Brand - Putting yourself on the Social Media Circuit. What is it and why is it important to you!
• Social Media Networking Tools: The fastest and easiest way to grow your personal or business network; Linkedin.com, Twitter.com, Facebook.com, Youtube.com.
Networking:A new way to think about it…
“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ ... You must do the thing you think you cannot do.”
— Eleanor Roosevelt, former first lady
Question: What does this quote have to do with networking?Answer: It has everything to do with networking!
• Most people don’t like to network. They fear both networking face to face and conducting phone networking meetings.
• Most people and our clients look at me as if to say, “Right, Rebecca, I don’t think so. You are not going to get me to make that cold call.”
• However, they (and you) must know that 70–80% of people who succeed in landing a job or secure a new client do so through networking.
What Is Networking?
• The exchange of information or services among individuals, groups or institutions.
• The cultivation of productive business relationships.
• Interaction or informal communication with others for mutual assistance and support.
• A supportive system of information- and service-sharing among individuals and groups with a common interest.
The Importance of Networking
• Getting your message out there in a clear, concise manner
• No one else can deliver your message the way you do. People are buying from YOU and/or hiring YOU
• Taking ownership
• Successful networkers always have an objective
The Power of Professional Associations
• Invest in yourself because YOU are the product• Invest in your industry because it shows you are
committed to your business • It keeps you up-to-date on the industry, market,
trends, etc.• It’s your insurance policy• Don’t let your membership and involvement in
your professional association be the first thing eliminate when your budget gets tight
• Short term thinking with long term consequences• Competition
Personal Branding – Why it’s important to you!
• Create accounts on social media sites, i.e.. Linkedin and Facebook to establish and build your personal and professional brand.
• Social Media Technologies enable people to get what they need from each other.
• It empowers people, unleashes creative and positive energy.
• It allows you to be transparent and authentic vs. preserving your competitive advantage.
• It gives you access to all of your customers.
Personal Branding – Why it’s important to you!
• You can select people within your company or organization to tweet or upload pages and keep content fresh! Everyone is a marketer of your business.
• You can share PowerPoint presentations on linkedin.com or suggest a good book from your reading list.
• It is important to integrate all pieces of the social media puzzle together so that you can not only use the same information and content across all mediums, but you can also capture expanded visibility within many diverse audiences, leverage existing relationships and develop new ones.
• Content should be written with the idea that it can cross-pollinate across all social media sites ensuring that your message and brand are clear and concise.
Social Media Networking Tools
• Linkedin.com – appearance on Linkedin is typically related to jobs, careers and the workplace. This is a professional site and should contain only your professional profile.
• Facebook – Facebook allows connection to friends as well as business connections. If your Facebook page is going to be used for both audiences – friends and business connections – you’ll want to ensure that what is posted to your page in the way of comments, links and photos is appropriate.
Social Media Networking Tools
• Twitter – Twitter is easy to use and allows the opportunity to share nuggets of information. At 140 characters, Tweets can consist of your expertise – you can send followers to find sites or provide them with insight or quotes. And yes, sometimes you can simply state – “I am driving to work or I am brushing my teeth”
• Youtube – post a 10 minute segment to your own Youtube channel. Postings should align with areas of expertise or be brand related. If for example you enjoy birding and that is what you would like to showcase as part of your brand or image – you could post some of the bird sighting, locations or be a resource for other bird-related content.
