SOCIAL MEDIA AND GRAPHIC DESIGN

WORKSHOP

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Daniella Gaby

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Nadia

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SOURCES: SOCIAL BAKERS, TWITTER MEDIA BLOG, BUSINESS INSIDER, PEW INTERNET RESEARCH, ADAGE

Social graphics are leading the huge growth of social media.

PHOTOS GET 87% OF ENGAGEMENT

ADDING A PHOTO CAN BOOST RETWEETS BY 35%

INCREASED FROM 100MM TO 200MM IN 5 MONTHS

26% OF U.S. ADULTS ARE ON INSTAGRAM

GROWN ITS ACTIVE USERS BY 111% IN THE PAST 6 MONTHS. (DEC. 2014)

Design fundamentals

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Know Your Brand

•  How do you want people to talk about you?

•  How do you want people to feel when they experience your business?

•  What visuals speak to your business and why?

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Imagery

Small businesses have the best bet with using photography + fonts for their images

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Typography

There are many different types of fonts out there. Choose two that work for your brand.

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Example of Bad Composition

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Examples of Good Composition

Placement is everything! make sure to keep margins open and that the image and message work together, not apart.

What works on social media  

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So you want shareable images…

1.  WHAT DO YOU WANT YOUR

GRAPHIC TO DO?

2.  WHAT VALUE IS IT PROVIDING?

3.  WHAT IS THE BEST TYPE OF

GRAPHIC FOR THIS PURPOSE?

4.  DOES IT REFLECT YOUR BRAND AND

PERSONALITY?

5.  HOW WILL YOU MEASURE ITS

EFFECTIVENESS?

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Types of Graphics and Their Value

MEMES Humorous. Entertaining. Timely.

TIPS Part of a series. Add value. Be useful.

QUOTES Applicable for anyone. Inspiring. Funny. Valuable.

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Types of Graphics and Their Value

COLLAGES Show a collection or tell a story.

LAYOUTS Beautiful and shareable. Can also be useful and informative.

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Types of Graphics and Their Value

INFOGRAPHICS Worth investing time and energy. Share widely. Longevity.

DESCRIPTIVE Drive traffic. Call to Action.

An example…

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Nurbana 305

Nurbana 305: A sensory shopping experience like no other - discover unique fashion and art pieces that speak style fluently into your mind, body and soul.

POST BEFORE POST AFTER

How do I make these?

Desktop Tools;

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One of the most comprehensive of these tools, with templates from posters to Instagram posts. See their Design for Social Media Tutorial

Create beautiful quotes easily on set templates including chalkboards, posters.

Comprehensive collection of templates for infographics

Making sure your images are the right size for the platform where they will be published is critical. We also recommend checking to see how your images will look on mobile devices.

A powerful Pinterest tool to help you create different content: from quotes to photos in a Pinterest-friendly, beautiful image.

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Mobile Tools: Create beautiful images easily. Great font shadowing and “stickers”

Make your images Instagram friendly with Squaready. Wide white margins for images.

Great editing of images – easily and comprehensively. Also available on Desktop.

Beautiful filter packages that you can purchase for a more sophisticated and consistent look.

Make sure to take time and explore what combination of filters and changes you like for your brand the first time you use the app. Once you have that combo figured out, keep it consistent! 

Great for folks who don't want to manually set their message onto an image. Quick and easy with decent wording layout options. Worth the spend.

Great for folks who want creative control with the word placement. Make sure to emphasize the words that essential to your message. 

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High quality stock photography:

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DEFINE YOUR BRAND TO FIND YOUR DESIGN

EACH IMAGE PLAYS A ROLE IN TELLING A BROADER STORY

BE TRUE. BE YOU. WORKSHOP

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Nadia Payan Mary Beth Koeth Gaby Guzman Design Photography Social Media

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Be True. Be You. JUNE, 2015

Don’t forget to play. #AEJUPITERSOCIAL

Facebook.com/thejupitercircle

@jupitercircle @thejupitercircle

Artist: Laurene Boglio