Social Media and Extension
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Social Media and Cooperative Extension Anne Mims Adrian, PhD [email protected] twitter.com/ aafromaa blog.anneadrian.com slideshare.net/ aafromaa March 10, 2011
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Presentation given to University of Maine Cooperative Extension
Transcript of Social Media and Extension
Social Media and Cooperative Extension
Anne Mims Adrian, PhD
[email protected]/aafromaablog.anneadrian.com
slideshare.net/aafromaa
March 10, 2011
Social media is SOCIAL
flickr.com/photos/yourdon/4049950966/
Social media is about
Relationships
flickr.com/photos/aafromaa/846487425/
Social Media is about
SharingLearningCreating
Photo: http://agnr.zenfolio.com/
flickr.com/photos/yourdon/2675323741/
Social media providesflexibilityefficiencyscalabilitymulti-purposing timelinessrelevancydiscoverabilitycollaborations
75% of U.S. adults use the Internet.
By 2013, 62% of web users or 48% of US population will use Facebook.
Gen Y outnumber Baby Boomers.
flickr.com/photos/vermininc/3070779130/
96% of them have joined social networks.
flickr.com/photos/yourdon/3554487541/
93% of Americans own a cell phone
How many have heard of Cooperative Extension?27% of U.S. adult population
16% of U.S. 18-35 year olds
Are we where the people are?
Social Media Benefits for Extension
Adoption Curve & Phases
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
flickr.com/photos/yourdon/2715599454/
Some of the time, forget traditionalconcepts behindmedia, education, & marketing.
Broadcasting
Pushing content (products, services, advertisements)
One to many
Controlled publishing
Static flickr.com/photos/matthileo/3728593992/
One to one Little or no scaling
flickr.com/photos/hugovk/16072296/
Extension Media Examples
Map created @ http://apps.asterisq.com/mentionmap/#
New….
• Scale• Connections• Experiences• Ways of Doing
New….
• Scale• Connections• Experiences• Ways of Doing
Connections Network
Minnesota Forestry
Eli Sagor
Livestock Poultry Environmental Learning Center“spread the science on animal poo” @LPELC bio
Challenges to Social Media
Expectations
Transparency
Share
Attract
Experiential Learning
Co-learning
Co-creating
Multipurpose information, learning, and sharing
FacebookTwitter
Blogs
Influence occurs in small social circles
flickr.com/photos/aafromaa/4476152633/
Transparency—online or not—there is no hiding.
Photo: flickr.com/photos/einaros/3453909796/
Define who are community membersDefine who is core customer /client / community member Why would they care Create personas
flickr.com/photos/cambodia4kidsorg/202143037/
Define your goals
Look for & define a higher purpose
Listen
Learn
Connect
SharePhoto: flickr.com/photos/jdawg/484678361/
Know what people are saying search.twitter.com
Twitter Searches
Set your priorities based on your values
flickr.com/photos/seekoh/1225991680/
Evaluate with new assumptions
flickr.com/photos/goldberg/1376718557/
Be ready for fire hose effect
flickr.com/photos/theclaytaurus/4184188053/
Participate
Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Utilize help and expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
Write for SEO & clients
Learn to understand & write for Search Engine Optimization. Learn to write for the community.
Choose the right tool. Adapt.
flickr.com/photos/geishaboy500/100043823/
.Don’t get tied to any one tool!
Integrate Social MediaAndy Kleinschmidt’s ExampleAgriculture in the Van Wert County Blog:agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidtFacebook:www.facebook.com/people/Andy-Kleinschmidt/1385565024Linkedin: www.linkedin.com/pub/4/b19/4FriendFeed: friendfeed.com/akleinschmidtPlaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/KleinschmidtOrkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
TryExplore
Learn
“This ... is ridiculously simple.” Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
Extension Social Media ParticipationeXtension Peopleextension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension
A Cooperative Extension Twitter ListTwitter.com/CESValue/Cooperative-extension-2
Facebook Cooperative Extension System Pagewww.facebook.com/cooperativeextension
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Sagor, Eli and Potyondy, Phillip Making Extension content more discoverable http://www.myminnesotawoods.umn.edu/wp-content/uploads/2010/10/MMW-discoverability-poster-for-FallConf2010-54x36.pdf
Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675
ReferencesWhy Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Jeanette, Karen. Social Media: Why. Howhttp://www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010 Why eXtension? about.extension.org/why-extension/
ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media www.extension.org/people/colleagues/socialnetworks
Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/
ResourcesSocial Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Resources
eXtension Social Media Professional Development sessions: www.extension.org/learn/events/by_tag?tag=social+media
Free Tools to Measure Your Influencewww.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/
Final Thoughts
Share your questions and ideas.
Thank you for your participation.
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