Social Media and Events

Macmillan’s social media vision

• staff and supporters are as comfortable using social media as they are with using a telephone.

• there is a network of people affected by cancer, supporters, professionals, volunteers and fundraisers led and inspired by Macmillan’s own social media activity.

• people can expect a consistent, positive experience no matter how they choose to contact us.

Empowering staff

• Ambassador scheme – learn

together

• Keep it simple and sustainable,

don’t deter anyone

• Reach niche audiences with your

own experts

• Blur the lines between staff and

supporters

• Provide plenty of support, share

best practice, celebrate social

media wins,

Supporting your supporters

Working with the online community

• The community is used mostly by people affected by cancer or their carers

BUT

• They are among our warmest and most vocal positive supporters

• They WANT to get more involved with our work

Questions?