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Social Media and Communications Keeping it Classy in the Modern Workplace Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.9, FS-3 2010 Slide 2 Objectives Knowledge: Students will be able to: Write a professional e-mail Evaluate the pros and cons of social networking Explain the importance of inflection, and how the lack of inflection affects the meaning of a message Explain why it is important to review an online post prior to posting Define and discuss unit vocabulary Skills: Students will be able to: Analyze social media and communications to determine their appropriateness Communicate through e- mail, social networking sites, text and instant messaging, blogs and discussion boards in a business-appropriate manner Slide 3 Unit Vocabulary Attachments Blog Cyber Bullying E-mail Emoticon Flaming Inflection Instant Messaging Search Engine Optimization Sexting Signature Snail Mail Social Networking Social Norms Spam Tagline Texting Threads Slide 4 Lesson 1: E-mail Etiquette Slide 5 E-mail Overview Why is e-mail etiquette important when writing or responding to an e-mail? What is e-mailing? How many of you use e-mail? Why are e-mails important? What is e-mail etiquette? Why is e-mail etiquette important? What makes an e-mail different from snail mail? Slide 6 Elements to Consider Format: Keep e-mails brief Proper grammar Greeting To-the-point subject Whos reading your e-mail? Respond in a timely manner When can you use humor, sarcasm, and ? Dont let signatures and taglines overpower your e- mail Hmmm Whos reading my e-mail? Slide 7 Whats the difference? What makes a tagline offensive? Write a sample signature and tagline: Signature ComponentsTagline Components Name:Company Motto: Title: Street Address:Inspirational Quote: City, State, Zip Code: E-mail Address:Other Tagline: Phone Number: Signatures and Taglines Slide 8 Editing an E-mail Why is editing important? Editing Guidelines: Gets your message across Poor grammar can reflect poorly on the writer Type your e-mail into a document program first to make it easier to edit Complete the E-mail Etiquette Activity*. *See supplementary files for this activity Slide 9 What Did You Learn? Be careful with humor and sarcasm Be brief, but include all pertinent information Dont overdo signatures and taglines Use minimal slang and acronyms Dont be too informal Dont use all capital letters when typing Slide 10 Lesson 2: Social Networking Slide 11 You, Yourself, and Your Online Reputation How can social networking help or hurt a persons reputation? How would you define social networking? What are some social networking sites? Which of these sites do you use? Why did you choose these sites? Why do you not use social networking? Slide 12 The Good and the Bad What are some pros and cons of social networking? Additional examples can be found on the next slide ProsCons Slide 13 The Good and the Bad What are some pros and cons of social networking? ProsCons Keep up with friendsYour friends cites may contain offensive material Having a Web site shows employers youre technologically savvy Parents and employers can see your every move Anyone can use them, for freeDistraction during class and homework time Easy to communicate with peers and adultsOther people can post pictures of you Breaking news is easily visiblePredators can find online profiles Its funCyber bullying Slide 14 Why Worry About Posts? If used incorrectly, social networking can get a user into trouble. Examples: Being fired for inappropriate posts or pictures Posting rude and offensive comments Getting caught having a house party because someone posted pictures online Losing insurance benefits because of postings and pictures Losing employment because your friend posted something racist on your profile Slide 15 Personal Benefits of Social Networking Personal brand Unique username One profile is better than none Help to sell yourself to employers Chance to practice writing Technologically savvy Employers get to know you Slide 16 Guidelines Some things to keep in mind Once something is put online, it may be there indefinitely and be difficult to remove Potential employers can and probably will check your internet reputation Employers can fire people for things posted online What are other examples of guidelines? Slide 17 If Your Grandma Wont Like it Then it shouldnt be online! What are some things that should not be posted on a social networking profile? Nudity, drugs, alcohol Anything that could compromise your job or insurance Complete the Social Media Collage* activity. *See supplementary files for this activity Slide 18 Would you hire someone who had these elements on their Facebook? Slide 19 Professional Networking Have you heard of professional networking sites such as LinkedIn? What are some benefits of sites like this? Upload resumes and recommendations Network with professionals Online resume employers can see How are these sites different from the ones discussed previously? Slide 20 What Did You Learn? What do you think about social networking? What one thing in this lesson made the biggest impact on you? Slide 21 Lesson 3: Texting and Instant Messaging Slide 22 Short and Sweet (Most of the Time) Why is it important to be careful what you say in a text or instant message? What are the differences between texting and instant messaging? How many of you text? How many of you use instant messaging? Why do you use these services? Slide 23 Weighing the Options What are some pros and cons of using text and instant messaging? Additional examples can be found on the next slide ProsCons Slide 24 Weighing the Options What are some pros and cons of using text and instant messaging? ProsCons Immediate communicationsCan get you in trouble Tell people something when they cant talkSometimes things dont come out right Can ask a quick question instead of having an entire conversation Not everyone has the service; some cost money Mass information alertCould send a text to the wrong person Slide 25 IDK my BFF Jill Is grammar important in text and instant messaging? Do you use abbreviations and emoticons? Slide 26 Inflection What is inflection? How can inflection change the meaning of a face-to-face conversation and an electronic message? Is voice inflection important? Can people tell what you mean and how you mean it? Face-to-Face Inflection Body Language Changing your voice in tone or volume Electronic Inflection Writing in all capital letters Putting several punctuation marks at the end of a sentence Slide 27 Sexting What is sexting? Can you get in trouble for this? Slide 28 What Did You Learn? What is the most important guideline about texting and instant messaging? Rememberonce youve sent it, theres no going back. Are grammar and inflection important? Sexting can get you into trouble. Slide 29 Lesson 4: Blogs and Discussion Boards Slide 30 To Blog, or Not to Blog How are discussion boards and blogs forms of social media and communication? What is a blog? What does it mean to blog? What is a discussion board? What are threads? Slide 31 Basics of Blogging Why have a blog or discussion board? What kinds of blogs and discussion boards exist? Once you write on a discussion board or blog, can you remove your post? What should you not write about online, no matter where you post it? Slide 32 Lesson 5: Ethics of Social Media and Communication Slide 33 Whats Right and Whats Wrong? Are there rules and consequences associated with electronic communication? Do you know anyone who has gotten into trouble for using social networking sites at work? Should social networking be used on the bosss time? If a company pays for you to have internet or a cell phone, should you use them for non-work related communication? Is it okay to post, blog, or write on a discussion board anything regarding work-related drama at your company? Complete the Social Media Guidelines* worksheet. *See supplementary files for this activity Slide 34 Google Yourself! Your teachers, parents, and employers will! How would you feel if a prospective employer Googled you? What are some examples of incorrect information they could find, especially if you have a common name? Now you try. Google yourself and see what comes up. Find one example of information that is actually about you. What page of the search is it on? List the top five links that come up. What makes them correct or incorrect? Slide 35 Optimize Yourself! What is Search Engine Optimization? SEO can determine what information comes up in a search, and in what order it appears How can you maximize your personal SEO? Linking your profile information to other Web sites Create profiles on as many social networking sites as you can Use your first and last name on your profiles, and your middle name or initial if you have a common name Put your name in the title of your Web sites or blogs Slide 36 How Private is Online Privacy? How can privacy be controlled? Why should privacy be controlled? What are some privacy control guidelines? Can people still view your information and profiles, even with privacy settings? Slide 37 Whats Normal Mean? What is a social norm? What are some examples of social norms? How can an online posting violate a social norm? What impact can this have on your reputation? What are some examples of someone acting outside social norms? Slide 38 Dos and Donts of Social Media List some dos and donts. Which is the most important thing to remember from each category? Additional examples can be found on the next slide Dos of Social MediaDonts of Social Media Slide 39 Dos and Donts of Social Media List some dos and donts. Which is the most important thing to remember from each category? Dos of Social MediaDonts of Social Media DO check your friends linksDONT list personal contact information DO assume that whatever you write will be seen by everyone DONT post anything in anger: Post in haste, repent in leisure DO be careful about how you joke onlineDONT put social media accounts on your resume unless theyre directly related DO post photos that wont get you in troubleDONT put inappropriate things in your about me or info sections in a profile DO adjust privacy settingsDONT use questionable usernames DONT write anything bad about your job DONT post inappropriate photos of you or your friends Slide 40 Lesson 6: Social MediaBad for Business? Slide 41 Actually, it could be good. How can businesses use social media to their benefit? Advertising on social networking sites: Facebook: Groups and fan pages Twitter: Create an account for the company YouTube: Upload commercials on a company channel Blogs: Write entries about promotions or products What benefits do social network advertising have for businesses? Slide 42 Thats Not All, Folks! What are some additional benefits companies can reap from using social media? Able to research consumers who post product reviews on the Web Able to scope out competitors by looking at their social networking sites Increasing the number of links your site has means it will show up higher on a search engine page Using LinkedIn and other professional sites are cheap, easy ways to look for prospective employees Slide 43 Assessment Exam: the following slides contain an exam covering this PowerPoint. Key: a key to the exam is included in the last slides. Slide 44 Unit Test ProsCons 1.What are two of the ethical concerns about social media? 2.Explain the difference between the noun and verb forms of the word blog. 3.Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to their benefit. Be specific. 4.Explain why inflection is important in communication. 5.Suppose a personnel director comes to class as a guest speaker. They say, If you apply at most companies you will be Googled. What does that mean? Explain. Social Media and Communication Unit Test Name: ________________________Date: _____________________________ Multiple Choice 1. Which of the following should NOT be in a tagline? A. Inspirational quotes B. Racial references C. Company motto D. All of the above can be in a tagline 2. Which of the following are benefits of a personal social networking profile? A. Creating a personal brand B. Shows employers youre technologically savvy C. Free product advertising D. A and B only 3. Search Engine Optimization A. Determines what information appears in what order on a search engine B. Means to type easily searchable phrases C. Can be maximized by putting your name on the title of your blog D. A and C only 4. All of these are social networking sites except: A. Facebook B. LinkedIn C. Texts from Last Night D. YouTube Slide 45 5. When writing a professional e-mail, you should consider: A. Checking your grammar and spelling errors in a document program B. Who will be reading your e-mail C. Timeliness of your response D. All of the above 6. It is okay to post ______________ online. A. Pictures of illegal activities, as long as theyre inside jokes B. Updates complaining about your boss or job C. A list of extracurricular activities and interests D. Song lyrics containing rude or racist quotes 7. Which of the following are examples of inflection? A. Body language B. Altering the volume of your voice C. Writing in all capital letters D. All of the above 8. Businesses can use the following sites to advertise for free online: A. Facebook B. GreenDog C. YouTube D. A and C only 9. The following are pros of instant and text messaging EXCEPT: A. Can ask a quick question instead of having an entire conversation B. Mass information alert C. Able to tell people something when they cant talk D. Not everyone has these services 10. The term threads is defined as: A. People tied together by interest B. A series of newsgroup messages dealing with the same subject C. An e-mail that is sent over and over again to different people D. Telling a story Slide 46 True and False 1. ______ Always post your contact information on your social networking profiles. 2. ______ Social networking is the use of a Web space to connect with people who share some sort of interest. 3. ______ Professional networking sites let you upload a resume. 4. ______ Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e-mail, it is also gone forever. A Web site can also be deleted and cannot be retrieved. 5. ______ On professional e-mails, always list personal contact information so your recipients can find you. 6. ______ Bulletin boards are another way to refer to discussion boards. 7. ______ Electronic communication and social media have changed the atmosphere of the modern business environment. 8. ______ Sexting is a criminal offense punishable by law. 9. ______ It is easy to tell when something on an e-mail is a joke. 10. ______You cannot be fired for anything posted online, because it is protected under the First Amendment. Short Answer 1. Define the term flaming and give an example. 2. List three benefits social media can have for businesses other than advertising. 3. Create a personal e-mail signature in the space below using the guidelines and all parts discussed in class. 4. List three items that should not be posted on an online profile. Slide 47 5. Describe three pros and three cons of using a personal social networking site. 6. What are two of the ethical concerns about social media? 7. Explain the difference between the noun and verb forms of the word blog. 8. Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to their benefit. Be specific. 9. Explain why inflection is important in communication. 10. Suppose a personnel director comes to class as a guest speaker. They say, If you apply at most companies you will be Googled. What does that mean? Explain. ProsCons Slide 48 Key Social Media and Communication Unit Test Name: ________________________Date: _____________________________ Multiple Choice 1.Which of the following should NOT be in a tagline? A. Inspirational quotes B. Racial references C. Company motto D. All of the above can be in a tagline 2. Which of the following are benefits of a personal social networking profile? A. Creating a personal brand B. Shows employers youre technologically savvy C. Free product advertising D. A and B only 3. Search Engine Optimization A. Determines what information appears in what order on a search engine B. Means to type easily searchable phrases C. Can be maximized by putting your name on the title of your blog D. A and C only Slide 49 4. All of these are social networking sites except: A. Facebook B. LinkedIn C. Texts from Last Night D. YouTube 5. When writing a professional e-mail, you should consider: A. Checking your grammar and spelling errors in a document program B. Who will be reading your e-mail C. Timeliness of your response D. All of the above 6. It is okay to post ______________ online. A. Pictures of illegal activities, as long as theyre inside jokes B. Updates complaining about your boss or job C. A list of extracurricular activities and interests D. Song lyrics containing rude or racist quotes 7. Which of the following are examples of inflection? A. Body language B. Altering the volume of your voice C. Writing in all capital letters D. All of the above 8. Businesses can use the following sites to advertise for free online: A. Facebook B. GreenDog C. YouTube D. A and C only 9. The following are pros of instant and text messaging EXCEPT: A. Can ask a quick question instead of having an entire conversation B. Mass information alert C. Able to tell people something when they cant talk D. Not everyone has these services 10. The term threads is defined as: A. People tied together by interest B. A series of newsgroup messages dealing with the same subject C. An e-mail that is sent over and over again to different people D. Telling a story Slide 50 True and False 11. ___F___ Always post your contact information on your social networking profiles. 12. ___T___ Social networking is the use of a Web space to connect with people who share some sort of interest. 13. ___T___ Professional networking sites let you upload a resume. 14. ___F___ Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e-mail, it is also gone forever. A Web site can also be deleted and cannot be retrieved. 15. ___T____ On professional e-mails, always list personal contact information so your recipients can find you. 16. ___T___ Bulletin boards are another way to refer to discussion boards. 17. ___T___ Electronic communication and social media have changed the atmosphere of the modern business environment. 18. ___T___ Sexting is a criminal offense punishable by law. 19. ___F___ It is easy to tell when something on an e-mail is a joke. 20. ___F___ You cannot be fired for anything posted online, because it is protected under the First Amendment. Short Answer Answers may vary. Here are some suggested answers. 1. Define the term flaming and give an example. Flaming is a term for venting emotion or sending inflammatory e-mails. Example: This project sucks! This teacher needs to get a life! 2. List three benefits social media can have for businesses other than advertising. Able to research consumers who post things on Web sites Businesses can research competitors by looking at their Web sites The number of links your site has, the higher it will appear on a search engine Using professional sites is a way to find employees Slide 51 3. Create a personal e-mail signature in the space below using the guidelines and all parts discussed in class. Name: Anne Bradley Title: Language Arts Teacher Street Address: 5066 Balderdash Court City, State, Zip: Evans, GA 30889 E-mail Address: ABradley@Yahoo1.com Phone Number: 706-334-3218 4. List three items that should not be posted on an online profile. Photos of nudity, alcohol or drug use Racist, rude, or offensive comments, remarks, or wall posts Updates posted during work hours Photos taken on your sick days while you were actually on vacation Photos of you doing something hazardous to your health 5. Describe three pros and three cons of using a personal social networking site. 6. What are two of the ethical concerns about social media? Should social networking sites be used at work or on the bosss time? If a company pays for you to have a cell phone or the internet, should you use them to send non-work related communications? Is it okay to post, blog, or discuss on a discussion board anything about work-related drama at your company? ProsCons Immediate communicationsCan get you in trouble Tell people something when they cant talkSometimes things dont come out right Can ask a quick question instead of having an entire conversation Not everyone has the service; some cost money Mass information alertCould send a text to the wrong person Slide 52 7. Explain the difference between the noun and verb forms of the word blog. Noun: A blog is a Web site that displays postings by one or more individuals in chronological order. It can also show links to comments. Verb: Blogging means to write entries in or maintain a blog. 8. Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to their benefit. Be specific. Facebook: Groups and fan pages Twitter: Create an account for your company YouTube: Upload commercials on a company channel Blogs: Write entries about new products and promotions 9. Explain why inflection is important in communication. Body language and voice alteration in tone and volume make it easy to tell a persons meaning in face-to-face conversations Because social media communication doesnt allow for the use of body language and voice, it is harder to determine a persons meaning Emoticons can allow for some indication of humor and joking, but not everyone understands how to use them 10. Suppose a personnel director comes to class as a guest speaker. They say, If you apply at most companies you will be Googled. What does that mean? Explain. Companies will use Google searches to find profiles and information about prospective employees The idea of being Googled is what makes Search Engine Optimization importantyou want to get the most accurate and reputable information about you online for employers to see If a company sees something unflattering about you on a Google search, they might not hire you.