social media and civic engagement
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Transcript of social media and civic engagement
Hi. I’m Yasmin. I solve public problems through digital technology, with a focus on human experience.
School: – Harvard Kennedy School, M.P.P Public Policy (How U.S.
Federal Agencies can Use Social Media to Enhance Civic Participation)
– Grassroots Organizing Training Program – Cornell University, B.A. Political Philosophy
Work: – New York City Department of Education – Founder: BYO consulting – Blogger: BYO projects
Passions: – Gov2.0, civic engagement, user experience, business design
BYO consulting A strategy consultancy Using design & tech To make the world a better place.
4
We have some awesome clients and partners:"
Prepared by BYO consulting LLC 2011
Engagement vs. Relationships
Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Government -- > People (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Engagement vs. Relationships
Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Engagement vs. Relationships
Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Engagement vs. Relationships
Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Engagement vs. Relationships
Government -- > People* (service delivery) People -- > Government (civic action) People < -- > People (social innovation) Government < -- > Government (diplomacy) Government < -- > People* (co-production)
Engagement vs. Relationships
How Government Agencies can Use Social Media to Enhance Civic
Participation
by Yasmin Fodil & Anna York
3. Public Value: better and/or fairer decisions
1. Increased capacity of society to solve problems / participants ability to contribute to common good
(social capital)
2. Support: legitimacy of public decisions or bi-partisan support for policy solutions
WHY INCREASE CIVIC
ENGAGEMENT?
3. PUBLIC VALUE
2. SUPPORT
1. INCREASED CAPACITY
3. Public Value: better and/or fairer decisions
1. Increased capacity of society to solve problems / participants ability to contribute to
common good (social capital)
2. Support: legitimacy of public decisions or bi-partisan support for policy solutions
WHY INCREASE CIVIC
ENGAGEMENT?
3. PUBLIC VALUE
2. SUPPORT
1. INCREASED CAPACITY
3. Public Value: better and/or fairer decisions
1. Increased capacity of society to solve problems / participants ability to contribute to common good
(social capital)
2. Support: legitimacy of public decisions or bi-partisan support for policy solutions
WHY INCREASE CIVIC
ENGAGEMENT?
3. PUBLIC VALUE
2. SUPPORT
1. INCREASED CAPACITY
3. Public Value: better and/or fairer decisions
1. Increased capacity of society to solve problems / participants ability to contribute to common good
(social capital)
2. Support: legitimacy of public decisions or bi-partisan support for policy solutions
WHY INCREASE CIVIC
ENGAGEMENT?
3. PUBLIC VALUE
2. SUPPORT
1. INCREASED CAPACITY
Engagement is expensive and time consuming (opportunity costs)
Assumptions regarding motivation and capability are dangerous
Potential to exacerbate conflict
Sherry Arnstein, 1969 Ladder of Participation
Key findings: Citizen-centered framework
Valu
e co
mpo
nent
s
Our findings suggest that actions in each of these four elements is needed for success
Citizen-centered framework behind a successful social media engagement project:
Agency
Systemic conditions create the context for engagement
Engagement is integrated into organization structure and culture
Digital literacy and issue investment lower barriers to entry
Online strategy is driven by engagement goals
Citizen
Projects
System
Issue of executive level directives • Transparency Memo, Open Gov Directive (US) • Power of Information (UK) • NYC Chief Digital Officer
Removal of legal and access barriers • Procurement and other contract agreements • Security agreements, access policy
Systemic conditions create the context for engagement
Committed leaders and individuals • Explicit senior leadership priority • Motivated individuals across organization • Personal experience with technology and tools
Agency structure and culture reflects integrated engagement practices • Cross functional teams to develop and implement engagement projects
• Development of both technical and engagement capacity
Engagement is integrated into org structure and culture
• Well defined engagement objectives that further mission goals
• Technical tools that follow from engagement objectives
• Capacity for agencies to respond to and/or incorporate citizen contributions & feedback
Online strategy is driven by engagement goals
Baseline level of digital literacy (and access) Fostering interest and trust • Issue investment/resonance • Understanding of citizen priorities and interests • Well developed citizen-agency relationships
Match between citizen capacity/interest and complexity of issues
Digital literacy and issue investment lower barriers to entry
Listening Sharing Co-Designing Making Decisions
Audience Reactions
Institutional Actions
Sharing Soliciting Devolving Authority Co-Designing
Deepening Engagement
Level of Engagement
1. What are you asking people to do? 2. What do you need to do in response? 3. How deep and wide is your engagement? 4. Is it meaningful enough to justify the opportunity costs
for residents? 5. How do you connect to this work? What is your story?
1. Why you? 2. Why us? 3. Why now?
Questions to ask yourself before engaging with residents…