Social Media enables you to listen to your target markets and monitor your brand reputation, giving you valuable insights into emerging markets and profi table revenue streams. With Sogeti’s Social Media Analytics solutions designed in partnership with IBM, you can analyse and integrate this data into your operations to action better business decisions, giving you a competitive advantage.

“In the near future we will no longer search for products and services, they will fi nd us via social.”

Erik Qualman, Internationally acclaimed Internet marketer

and best-selling author of Socialnomics

If you’re wondering how social media analytics can have a positive impact on your business, consider these eye-opening statistics (from the 2012 Nielsen Report and Erik Qualman’s 2013 Socionomics video). Social Media is now the number 1 activity on the Internet, the sheer volume of users evident from the fact that Facebook alone has the 3rd largest population in the world after China and India. 53% of Twitter users recommend products and services when they tweet, a fact that becomes even more poignant when you consider that 92% of consumers trust online peer recommendations and only 14% trust brand advertisements.

Your customers and prospects are stating their opinions and expectations daily; data that can quickly have a positive impact on your bottom line if you mine, analyse and action it in the right way. A case in point? Last year Cincinnati Zoo reported a 411% ROI from using IBM Social Analytics to align their business decisions with their customers’ needs.

If you’re already monitoring your brand on social media you’ll know that analysing and acting on this data presents its own set of challenges and this is why Sogeti has partnered with IBM to bring you an effective solution.

ChallengesThe 3 Vs of Big Data and the challenges associated with them are at their most prevalent in the sheer volume, velocity and variety of information contained in social media messages. With data that is largely unstructured and delivered in real time, the prospect of identifying, extracting, analysing and acting upon the most business critical intelligence can be overwhelming.

Manual analysis and interpretation of these valuable insights may be manageable for the fi rst month but, if your social media strategy is effective, your following will quickly outgrow this method. The various third party apps available on the Internet simply aren’t

Social MediaAnalytics ServicesSolution Brief

Enabling Social Media Analysis for Better Business Decisions

BI Services

sufficiently customisable or reliable enough to give an accurate picture on which to base major business decisions, leaving you in need of a powerful automated solution. Understanding consumers’ opinions and online behaviour is key to determining the shopping patterns, trends and emerging markets that inform and shape the innovative product development, promotions and targeted campaigns required to meet the demands of this dynamic world of burgeoning eCommerce and fast paced technology.

Companies that can’t keep up with the conversations about their brand and industry and don’t act more quickly than their competitors, will soon be left behind.

Sogeti’s IBM-Based SolutionIn partnership with IBM, Sogeti has developed social media analytics solutions that combine advanced technology and consulting to enable you to fully integrate sentiment and predictive analytics and collaborative reporting with your existing systems, data, processes and organisational structure.

Sogeti’s Social Media Analytics Services embed IBM’sSocial Media Analytics offering to positively impact yourbusiness in Marketing, Sales, Product Development, Customer Services and HR, helping you to:

Customise the capture of internal and external social media data that is relevant to growing your business and building an effective Online Reputation Management Strategy.

Explore, visualise and analyse vast quantities of mixed data in real time and create “what if” scenarios to enhance performance, improve risk management and align tactical and strategic decision making.

Engage directly with customers, prospects and experts to monetise insights via personalised offers, targeted

campaigns, cross-selling and upselling.

Create a powerful network of internal stakeholders and external market influencers to advise and enable an agile model of continuous product innovation.

Identify the most talented innovators in your industry and discover how to attract them to work in your business.

We recognise that analytics are specific toindustry sector and sub-sector, and have experts and solutions for each one.

The Benefits Sogeti BringsSogeti is committed to optimising our clients’ social media analytics projects. While competitive products tend to address only immediate situational response, IBM’s Social Analytics platform combined with Sogeti’s Social Analytics Services means that we can help you to anticipate consumer reaction based on affinity relationships and evolving topics.

Furthermore we can deliver a solution to you within a Software as a Service model and get you up and running within 24 hours. And by combining our TeamPark methodology, we offer a complete digital media strategy. Our deep understanding of Social Media was recognised by IBM when we won the 2012 IBM Beacon Award for “Becoming a Social Business”.

Sogeti’s Expertise in ActionTop international brands and market leaders in key industries are improving their customers’ purchasing

experience and increasing their profits on a daily basis with Sogeti’s Social Media Analytics Services:

• One of the top international health and nutrition brands we work with discovered, via sentiment tracking and brand monitoring, that their packaging was having a negative impact on purchases in South Africa and were able to create a more appropriate design to boost sales.

• By tracking Twitter responses to cinema trailers and analysing the insights, a major film production company discovered they needed to adapt their advertising to focus more on their female customers.

• Our global car manufacturer client drilled down into highly detailed neutral, positive and negative sentiment metrics to address brand perception issues, deliver more market driven products and improve customer engagement.

Drilling Down into Sentiment

Working with SogetiWith over four decades of Business Intelligence expertise, more than 2500 BI and analytics consultants in India, and a well-connected network of 100+ Big Data experienced professionals, Sogeti can plan, design, test, implement and maintain all phases of BI initiatives.

Our deep understanding of BI technology is fortified bystrong partnerships with the top BI and Big Data vendorsand via a mix of onshore and offshore resources, webalance local contact with cost-effectiveness.

More InformationTo discover how Sogeti’s Social MediaAnalytics Services can benefit your business call 020 7014 8900 to talk to an expert analytics consultant or visit our website at www.uk.sogeti.com.

Engine

Electrical

Steering/Wheels

Interior

Exterior

Body/wind noises

Operation

Clutch/Transmission

Brakes

Paint

Water/Air Tightner

Suspension

Exhaust

Other

19%

13%

5%

5%

9%

2%

5%

3%

37%

3%

37%

0%

0%

0%

0%

0%2%

1%

3% 17%

6%

3%

15%

16%

Understand the sentiment of your competitors and what is driving that sentiment.

Brand X Issues

Brand X Delighters

0%

0%

0%

0%

2%