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Social Media Academy Info package #SMACAD
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Transcript of Social Media Academy Info package #SMACAD
© Copyright Xeequa Corp. 2008#SMACAD
Social Media Academy
Info package
2© Copyright Social Media Academy 2009-2011 Copying or distribution is prohibited
#SMACAD
Spring 2011 Class Information
Introductory Workshop Agenda
Technical Requirements
Lesson Details & Workshop Dates
Workshop Calendar
Main elements of the certification
Social Media AcademyWelcome !
3© Copyright Social Media Academy 2009-2011 Copying or distribution is prohibited
#SMACADSpring 2011
Certified Social Business Master
22 Self paced lessons,
6 Instructor lead workshops
Collaborative learning with others including project work
System access February 7th
Class Intro online session –
February 9th 8 am PST
Last workshop March 23
Graduation Meeting March 25th
Certified Social Media Strategist
28 Self paced lessons
8 Instructor lead workshops
Collaborative learning with others including project work
System access February 7th
Class Intro online session –
February 9th 8 am PST
Last workshop April 6
Graduation Meeting April 8th
4© Copyright Social Media Academy 2009-2011 Copying or distribution is prohibited
#SMACADThe Online Learning Engagement
All lessons are on-demand so you can take them at your own leisure
You will need to go through 4 lessons per week
Allocate 60 minutes per lesson
Allocate additional 6-8 hours per week for exercises and hands on experience
Taking the lessons require Internet access
All workshops are instructor lead online conferences with all attendees
Every Wednesday (approx. 1 hour)
Session starting 08:00 AM (PST) 16:00 (CET)
Attendees present their exercises, we discuss the work and have time for Q+A
Tests after some sessions, plus a final test
Graduation is a few days after the final exam
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#SMACADIntroductory Workshop Agenda
February 9th 08:00 am PST online session
Welcome and introduction
Meet your class mates
Attendees introduce themselves
The social eLearning platform
Blogs, groups and networks
How we work together
Lessons and workshops
Exercises, presentation, discussions
Social interactions
Relationships
Support
Achievements and graduation
Your first exercise: Presence development
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#SMACADTechnical Requirements
You need to have high speed internet to access the eLearning system, follow the lessons and also for attending the weekly workshops
Login information to the eLearning system will be sent to you by email, 2 days prior to introductory workshop on Feb 9th
Please join this first online conference sessions 15 minutes prior to the start at 8 am to make sure your audio system is working
You can use a regular telephone line or use your microphone and speaker from your computer. Best is to use a headset with your computer
You can use both PC or Macintosh. The lessons also work on iPad or iPhone
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#SMACADLesson 1 – 4 overview
Lesson 1
The transformation of business society
General introduction to the changing socio
economic landscape
The model of influence is changing
Changes in customer relationship behavior
Mistakes to avoid when starting in the social web
Long term reputation development
Lesson 2
Purpose of corporate social media engagements
Discovering methodical approaches to corporate
social media
Creating a holistic social media approach
Methods, models and frameworks
The NCP model helps sizing networks
Social skill development
Lesson 3
Social media business presence development
Social Media tools, places and spaces
Profile development & Social Graph
Looking under the hood of relationship building in LinkedIn, Twitter, Facebook and others
The big 12 in social network platforms
Some best practices
Lesson 4
Social Media Time Management
“Don‟t waste time with social media – instead invest time
in relationships”
Social Media Time Management
Considerations on time allocation tables
Tools for relationship management
The “Social Minutes” project
Best practices
Workshop 1 - February 16th Presence development review
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#SMACADLesson 5 – 8 overview
Lesson 5
Social Media Audits / Assessments
Assessing your social media landscape
Analyzing where your customers are and what they do
Assessing your own brand and corporate presence
Evaluate your partners from a social web point of view
Understand where you are relative to your competitors
Learn to use the Four Quadrant Assessment Model
Case studies and best practices
Lesson 6
Social Media Monitoring Tools
It‟s not about what you „can‟ measure – but
about what you „need‟ to measure
Reporting strategies - Asking the right questions
Using different tools for different jobs
Getting hands-on with monitoring tools
Reporting back into the organization
Lesson 7
Social Media Implementation Strategy I
How Social Media fits into Business Strategy
Today’s Business Dynamics
Customers embrace Social Media
What about Businesses?
How Business Dynamics Impact Customer Relationships
Lesson 8
Social Media Implementation Strategy II
Using Social Media to Turn Challenges into Mutually
Beneficial Opportunities
Systematically Using Social Media
Harnessing Information Overload
Social Media Presence
Networked Brain Trust
Building Engaging and lasting Customer Relationships
Workshop 2 - February 23rd Business Assessment
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#SMACADLesson 9 – 12 overview
Lesson 9
Cross Functional Engagement
Social media isn’t just marketing but a business
strategy
Sales engagement strategies
Product Management strategies
Support strategies
Marketing & PR strategies
Logistics strategies
HR Strategies
The new customer experience strategy
Lesson 10
Channel Partner Strategy Development
Social media integrated business partner
engagement
Market relationship models
Social media and the supply chain
Leveraging partners for the regional social customer engagement
Partner sales empowerment
Social marketing collaboration
Lesson 11 Strategy development ICreating a complete social media strategy
Strategy models and framework
Key components of your social media strategy
Creating a strategy team, resources and participants
The Strategy Hexagon – Social Media Strategy Framework
Lesson 12 Strategy development IIStrategy development considerations and examples
External involvement from customers, prospects and partners
Embedding the strategy into the overall corporate objectives
Case studies and best practices
Workshop 3 - March 2ndSocial Media Strategy Development
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#SMACADLesson 13 – 16 overview
Lesson 13
Social Selling Techniques
Leveraging social media in Sales
Social media in the different sales structures (direct / indirect)
Understanding the shift in influence and the recommendation chain
Aligning sales engagement with the new "educated purchase decision“
Demand generation and prospecting with social media
Reference selling and solution selling to the social customer
Case studies and best practices
Lesson 14
Social Media Aided Support Organization
Customer experience and social media based
support
Integration and adoption in the support and services department
Co-support initiatives, knowledge syndication
Support effectiveness
Customer integrated support communities
Social media and paid support organizations
Case studies and best practices
Workshop 4 - March 9thSocial Engagement Plan
Lesson 15
Social Media In Product Management
Social media integrated product management
Extending social media based support programs into PM feedback cycles
Co-creation initiatives leveraging social media
Social media supported product launches
Aspects of a changing IP situation and impact to product strategies
Case studies and best practices
Lesson 16
Social Marketing
Leveraging social media in PR and Marketing
Next generation marketing philosophy
The new influence noise ratio
Social Media monitoring
Brand reputation development
Social media campaign planning
Using a social media planning framework
Case studies and best practices
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#SMACADLesson 17 – 19 overview
Lesson 17
Indirect Channel Programs
Social media based partner marketing
Partner empowerment program development
Building better partner relationships through social media
Partner management with social media
Online collaboration with partners
Partner program development
Lesson 18
Social Media Organization Development
Building a successful social media organization
Developing an integrate social business organization
Team responsibility and reporting lines
Social media policy management
Social media managers, community managers
Technical requirements, skill development, education
Lesson 19
Social Media Budget Planning & ROIThe financial side of social business
Social media budget allocation / relocation
Social Media as a cost reduction instrument
Social Media KPIs and ROIs
Social media budget planning
Workshop 5- March 16th Social Business Plan
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#SMACADLesson 20 – 22 overview
Lesson 20
Social engagement workflows
“Having Connections” has always been a core
element of any business success
The social minutes concept
A social engagement workflow
Making socializing a habit
Social relationships versus business relationships
Key characteristics and success pattern of social networks
Lesson 21
Human Resource and human talent development
Leveraging social media to find best matching
talents
Culture shift and workforce trends
New ways of creating an open business culture
HR challenges in a globally connected world
Case studies
Lesson 22
Recruiting And Team Building
Social media as a tool to create a better team spirit
Fusing the well developed young generation into a business
Developing a social media based recruiting strategy
Case studies and best practices
Workshop 6 - March 23rd Complete Project presentation
Access to Final exam Social Business Master
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#SMACADSocial Business Master Class only
Friday March 25th
Final exam review and Graduation
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#SMACADLesson 23 – 25 overview Social Media Strategist class
Lesson 23
Technical Social Media Presence
Tools selection for the social media strategy
Building a more advanced Facebook page
Creating more sophisticated LinkedIn group strategies
Establishing a corporate Twitter presence strategy
Leveraging SlideShare across media
Lesson 24
Social Relationship Management Systems
Selecting and implementing social relationship
management
The Social Relationship Management concept
Social contact management implementation
Developing contact Flights for various scenarios
Integration in CRM systems
Lesson 25
Social Media Presence Implementation
Resource & Tools selection for the social media strategy
Resources and cost considerations
Management Tools
Virtual goods development
Examples and best practices
Workshop 7 - March 30thBuilding the technical foundation
Social Media Strategist class
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#SMACADLesson 26 – 28 overview Social Media Strategist class
Lesson 26
Building a successful social media consulting
Practice
Planning considerations & business strategies
Building a sound social media consulting business plan
What you can learn from the world's top business consultants
Creating your own business strategy
Customer engagement models
Lesson 27
Building a successful social media consulting
Practice
Service Portfolio & managing large scale social
media projects
Developing a comprehensive service portfolio
Creating a cost and accounting model for multi discipline social media engagements
Planning resources, outsourcing and partnerships
Project examples
Lesson 28
Managing Large Scale Social Media Projects
How to deal with large enterprise requirements and
seven figure projects
Corporate requirements analysis and grass roots campaigns
International social media implementation considerations
Large scale education models, social media policies and roll outs
Leveraging methods, models and frameworks in large scale projects
Planning resources, outsourcing and partnerships
Workshop 8 - April 6th Creating a consulting business plan
Social Media Strategist classAccess to Final exam Social Media Strategist
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#SMACADSocial Media Strategists
Friday April 8th
Final exam review and Graduation
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#SMACADWorkshops calendar February
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#SMACADWorkshops calendar March
*Workshop 7 - 03/30 Social Media Strategist only
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#SMACADWorkshops calendar April
* Workshop 8 Social Media Strategist only
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#SMACADThe Key Elements Of The Certification
Cross functional business approach
Social media assessment method
Social media strategy framework
Functional social media in sales, marketing, support, HR, logistics, product development
Tools, places & networks
Detailed presence development
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
MethodsModels
Frameworks
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#SMACAD
Thank You
© 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.
All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.
Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057
+1 (650) 384-0057
http://SMACAD.com
Social Media Academy Page and Group
Social Media Academy Group
@smacad
All social presences: http://xeesm.com/smacad
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#SMACAD
About
The Social Media Academy is considered the leading education and research institute for applied social media in business. Education
programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on
experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as
well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or
the NCP model and other strategic tools to create successful social media engagements.
The Social Media Academy is based in Palo Alto, California with
representation in Europe and Australia. For more information visit http://smacad.com