Social media - A boon
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SASMIRA’S INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
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SOCIAL MEDIA – THE GOOD, THE BAD, THE UGLY?
By,
Vikram Sarma
Rohit Kale
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WHAT IS SOCIAL MEDIA? Social media refers to interaction
among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
“A group of Internet-based applications that build on the ideological and technological foundations”
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CLASSIFICATION
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A BOON OR BANE? Social media is a good thing or a bad
thing? That is the most frequently asked question today.
Well, there are always two sides of everything.
Most people admire it as a revolutionary invention and some seem to take it as a negative impact on the society.
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THE GOOD SIDE
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FRIENDS & RELATIONS Facebook users are uploading approximately
300 million photos to Facebook per day, up 20% from earlier this year.
Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased by 1,179% in the last year.
Updates about their current status and events.
Finding and connecting with people like you. Finding and following your role models.
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REDUCES COMMUNICATION BARRIERS. Voicing your opinion. Address a large number of people on
different topics. Grouping the like minded.
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BUSINESS OPPORTUNITIES Creates business through increasing
network. Promotion of Products. Expanding Business. Helps in Brand revamping. Advertising. Cost effective. Free Publicity of the product. Product awareness. The presence of a firm on the web offers a
wonderful opportunity to reach out to the potential clients and customers.
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ENHANCES PRODUCTIVITY 46 % of workers say that their productivity
has greatly or somewhat increased because of social media use in the office.
More than one-third (37 %) say that they could do their job better if their organisation’s management was more on-board in the use of social tools in the workplace.
2 in 5 employees believe social tools encourage more collaboration and 31 %say that they would be willing to spend their own money on a tool if it made them more efficient at their job.
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INFORMATIVE Makes people aware of the day to day
events or occurrences in the society. Creating classrooms in the educational
context. Websites like Wikipedia and
Encyclopaedia give a lot of info about almost everything.
Gain Info even without having to get out of bed.
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THANK
YOU!!!!