Slide 1

Social MediaFor Credit Unions

Overview Social Media for Credit Unions? Facebook Getting Started Adding content Promoting Advertising Summary

W E L O O K A T T H I N G S D I F F E R E N T L Y

Social Media at Credit Unions?Your Social Media Strategy.

The reason why all businesses need to have a social media strategy is because it prevents any misunderstandings and emphasises why social media is relevant to your Credit Unions overall goals.

3

W E L O O K A T T H I N G S D I F F E R E N T L Y

Yes! CUs are uniquely positioned for social media. We all want to attract younger members the vast majority are now are engaged with social media. CUs have the right message. We have the right ethos. People are looking for alternatives to mainstream banks We just need to get this message out to the masses; to get out and shake it up with them.

W E L O O K A T T H I N G S D I F F E R E N T L Y

Yes! People expect their CU to interact with them on a more personal level. Social media provides us the opportunity to reach people with our message and to actually demonstrate our commitment to them (and have a great audience to witness it!) Its free to set-up and a huge opportunity.www.doyoufint.com

Getting to know your audience helps you level the playing field and communicate with them. Once you talk and interact with your audience the same ways they would with you, the easier it will be to form a real relationship with them. If your audience speaks a certain way, use the same words they do so that it will be easier for them to understand and connect with you. Know what they like about you and speak to that. By getting to think like your audience, youll find its much easier to connect with them.

Know where your audience is online. What Social Media sites/tools they use.

Create Content Your Audience Will Want To Share Videos, reports, links, pictures, etc.If you know what kind of content your audience enjoys, you can focus on creating more of the same. The more your audience enjoys your content, the better your chances are that they will want to share it with their social networks.

Encourage Your Audience To ParticipateThe more your audience participates by interacting with you, the more their networks will see this interaction. There are many ways you can encourage your audience to participate, from simply talking with them to creating content. Ask them questions. Create contests and require that they provide content in return for something. Your audience is following you in social media because they want to interact with you, so give them lots of reasons to do so.

Be ConsistentOnce youve figured out what works best for you, stick with it. If your audience comes to expect weekly or daily posts from you, try your best to maintain that schedule. Keep making videos if your audience enjoys and shares them. This isnt to say dont try new things, because one of the best parts of social media is experimenting with new ways to use it. But if something is working for you, try to keep it up.

Try posting questions or creating a survey to get insight into what can motivate your audience. Note: You should always offer some sort of incentive when asking readers to participate in surveys like entry into a draw.

6

facebook getting started

Here are the statistics about Facebook in Ireland: 1.58m is the number of monthly active Users in Ireland 124 is the average number of friends on Facebook in Ireland Over 467k users access Facebook on mobile in Ireland.

In addition Facebook has: Over 9 billion monthly page views Over 58% of users returning to the site daily 85.4% of users coming back to Facebook every week. On average users spend 22.2 minutes per day on Facebook- The average amount of visits per user each day to Facebook is 2.6. 16what is facebook? Facebook is a social network service A tool for connecting people with those around them Provides the opportunity for your members to experience thepersonality of your Credit Union online As a marketer, you can use Facebook to expand youronline footprint and engage with members directly

Here are the statistics about Facebook in Ireland: 1.58m is the number of monthly active Users in Ireland 124 is the average number of friends on Facebook in Ireland Over 467k users access Facebook on mobile in Ireland.

Facebook is a social network service.

Facebooks not just for keeping tabs on friends and filling out quizzes it can also be used as a highly effective business tool. Its great for marketing your products and connecting with your customers.

Therefore, its a force to be reckoned with. Lets just take a look at the potential of Facebook for Credit Unions for a moment here and review the various options you have in order to be effective with Facebook business marketing.

17benefits of facebook Visibility in the search engines (Google, Bing, Yahoo, etc..)Customised URL www.facebook.com/username Add customised content All tabs have specific URLs so you can drive targeted traffic to them Engage with members directlyNew member acquisition Current member outreach

W E L O O K A T T H I N G S D I F F E R E N T L Y

profile vs. pagesProfiles are meant for peoplePages are meant for businesses

Differences between Business Pages and Personal Profiles:

1) Pages allow for multiple administrators to help manage the account2) Pages are, by default, public and will rank in Facebook and public search results3) Pages are split into different categories (local businesses, brands, musicians,) that help you get listed in more relevant search results4) Personal profiles have friends, requiring mutual acceptance while anyone can become a fan of your Page5) Pages allow pictures, videos, discussion board, applications, wall posts, groups and other interactive elements.

www.facebook.com/creditunion.ie

www.facebook.com

Tip: Try not to use a personal Facebook account and a personal email so that you wont get confused. As well, it helps to keep things on a professional level. Unfortunately Facebook do not support email addresses with generic prefixes (e.g. info@, webmaster@ etc.)

27

Adding Contentadd credit union infoEasy to updateCredit Union logoCredit Union informationImagesVideosEventsBlog feeds (RSS) Proof your PagePublish your Page

W E L O O K A T T H I N G S D I F F E R E N T L Y

maximise branding

520 x 480 pixels200 x 600 pixels maxcredit union info

Company Overview, Mission, etc are available only if you create the Facebook Page as a Product/Organization.Local Business You can add opening hours.34add apps

Ask questions Create content your audience will want to share Encourage your audience To participate Create a solid content plan and stick with it Be consistent Transparency - Let your members in to show your humanity Connect - Be the conduit between your audience and valuable content and resources Relevance Before you link to content make sure its relevant and adds value to your audience

Posting to your wall

Promoting10 ways to leverage your profileAdd it to your email footerMention it on your voicemailInclude in your newsletterReference it in your TV, radio or print ads and appearancesLink to it from your websiteInclude it in other social network profilesPrint it on your mailPrint it on your business cardAdd it to your offline print materialsAdd it to instore promotions

W E L O O K A T T H I N G S D I F F E R E N T L Y

getting some fansLike other Credit Union pagesAdd other Credit Union Facebook pages to your favourite pages and hopefully theyll reciprocate this.Send an emailSend a short email to your business contactsaskingthem to check out your company's Facebook page and give them a link.Be compellingYou will have greater results in gaining fans if you give them a compelling reason to be a fan, e.g. tip of the week, special offers, etc.Paid promotion (Advertising)You can always try a paid promotion. Click on the Find New Fans tab at http://www.facebook.com/pages/learn.php

W E L O O K A T T H I N G S D I F F E R E N T L Y

Advertising

targeting

By location (Country, City, town) Demographics Age Sex Relationships Interests Education/Work Facebook Connection/Keywords More specific text in your ad

Realtime results showing you approximately how many people will be targeted.

creating your ad Keep it simple Use your Credit Union name/ Narrow in on subject Avoid long sentences Strong call to action Eye catching image (avoid logos)

W E L O O K A T T H I N G S D I F F E R E N T L Y

Summaryhow to summarySign up or log in to FacebookGo to http://www.facebook.com/pagesClick on Create a PageSelect Local Business or Company categorySelect type of category and enter your credit union nameCreate account and verifyAdd contentPublish your pageGet 25 fans & pick a customised URL namePromote, update, ENGAGE!

W E L O O K A T T H I N G S D I F F E R E N T L Y

Examples

Thurles Credit Union

Clondalkin Credit Union

Newington Credit Unionlets keep in touchSocial Media Marketing Tips - http://www.facebook.com/MarketingMentorFacebook Marketing Tips - http://www.facebook.com/BizGrowthMediaSocial Media Video Tutorials - www.youtube.com/bizgrowthtv

Credit Union on Facebook - http://www.facebook.com/creditunion.ieCredit Union on Twitter - http://www.twitter.com/creditunionieCredit Union Presidents Blog - http://creditunion-presidentsblog.blogspot.com

Name: David ClarkeEmail: dclarke@creditunion.ie

W E L O O K A T T H I N G S D I F F E R E N T L Y

Any questions?