Social media

10
Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment A Presentation for: UMASS BOSTON by

description

 

Transcript of Social media

Page 1: Social media

Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment

A Presentation for:

UMASS BOSTON by

Page 2: Social media

Stephanie Burke- Operations Manager

Cooley Horner- Marketing Coordinator

Introduction

www.xtraxtra.com

Page 3: Social media

 Facebook Connect  Facebook “Like” Button  Add to Facebook Wall  Tweet this  Share button

Social Media Integration •  Integrated within our site:

Page 4: Social media

• Why  Give the site a voice, personality  To be accessible, engage and interact with our

customers/audience  Speak to audience, but more importantly LISTEN  Build relationships  SEO  Get feedback

Social Media as an Interactive Marketing Tool

Page 5: Social media

•  Fan Page

•  Milestone Account

Facebook

Page 6: Social media

Twitter

Page 7: Social media

Blog

Page 8: Social media

Guest Blogging

Page 9: Social media

Other Tools

Page 10: Social media

Conclusions