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Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment A Presentation for: UMASS BOSTON by
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Transcript of Social media
![Page 1: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/1.jpg)
Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment
A Presentation for:
UMASS BOSTON by
![Page 2: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/2.jpg)
Stephanie Burke- Operations Manager
Cooley Horner- Marketing Coordinator
Introduction
www.xtraxtra.com
![Page 3: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/3.jpg)
Facebook Connect Facebook “Like” Button Add to Facebook Wall Tweet this Share button
Social Media Integration • Integrated within our site:
![Page 4: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/4.jpg)
• Why Give the site a voice, personality To be accessible, engage and interact with our
customers/audience Speak to audience, but more importantly LISTEN Build relationships SEO Get feedback
Social Media as an Interactive Marketing Tool
![Page 5: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/5.jpg)
• Fan Page
• Milestone Account
![Page 6: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/6.jpg)
![Page 7: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/7.jpg)
Blog
![Page 8: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/8.jpg)
Guest Blogging
![Page 9: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/9.jpg)
Other Tools
![Page 10: Social media](https://reader033.fdocuments.us/reader033/viewer/2022051816/5451e20daf7959f40a8b527b/html5/thumbnails/10.jpg)
Conclusions