Social media
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Social Media Alabama Community Leadership Network Conference #ACLN2014 October 7, 2014 slideshare.net/ aafromaa @aafromaa Creative Commons License, “Social Media” by Anne Mims Adrian is licensed under a Creative Commons Attribution- NonCommercial
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I was asked to give this presentation at the 2014 Alabama Community Leadership Network conference with these instructions: general guidelines of helping organizations get the word out and to tell their story. The audience is a mix of a couple of bigger cities’ pretty sophisticated leadership programs, a greater number of directors and board members from the typical community or county leadership program (some youth, some adult), a good number of staffers from non profits organizations, and perhaps 30 percent of the audience will be high school student leaders. So you will need to take a wide brush to the subject I think.
Transcript of Social media
Social Media
Alabama Community Leadership Network Conference
#ACLN2014
October 7, 2014
slideshare.net/aafromaa
@aafromaa
Creative Commons License, “Social Media”by Anne Mims Adrian is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Let’s start with you ….
1.3 billion active Facebook users
82% are outside the U.S. and Canada
Instagram60 million photos
are uploaded on
Instagram.
Social media in 4 years (eMarketer predictions)
Social Media will nearly double penetration.
2.44 billion of theworld's population will be on social networks.
Social Media in 25 years
(CNBC 10/03/2014 article)Social media experts will not exist.
Many video streams from individuals converged into a single immersive video, enabling viewers to virtually experience events in real time.
Media embedded in our clothes, tattooed or inserted in our bodies.
Social Media in 25 years (CNBC 10/03/2014 article)
New ways of handling an abundance of information.
Self-driving hovercrafts transport us.
Virtual reality/presence/customization.
Online communitiesPolarized Network: Seen in political issues Egyptian crisis.
Tight Network: Seen at conferences and tight knit groups of people. example of one for Social Business.
Brand Clusters: Known products or popular subject from disconnected participants. Car companies are a good example .
Community Clusters: Multiple smaller groups around a few hubs and influencesr often seen with medium sized companies or political issues with various community involvement Texas Abortion Law
Broadcast Network: Individuals and companies retell/repost. Individuals and companies have the power to light up the network –baseball team, News organizations .
Support Network: Customer support.
Blogger DriveEvernoteFacebookFacetimeFitBitFlipboardFoursquareFlickrGroupMeHangoutsHighlightInstagramLinkedInMapMyFitnessMediumNow PathPinterestSlackSpotifyStorifySnapchatSwarmTumblrTwitterWhatsAppWikipediaWordPressWorldofWarCraftYelpYouTube
Think beyond the popular 5
Why?
Why?
How?
Align SM goals with organizational goals
Develop strategies around goals and listening
Choose tools based on goals and where the people are
Develop tactics for listening
Use people — don’t depend on the organizational accounts only
Make social media part of the job
Considerations
People want to interact with a person, not an organization
Communication consistency
Engaging attitude
Copyright (yours and others)
Customer service
Photo credits and references • Birds at sea https://flic.kr/p/7jRqb3
• Twitter stats http://www.pewresearch.org/fact-tank/2014/06/11/can-twitter-survive-in-a-facebook-world-the-key-is-being-different/
• Twitter news consumption http://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/
• Twitter communities http://www.forbes.com/sites/markfidelman/2013/07/11/look-out-klout-these-twitter-influencer-maps-are-amazing/
• Internet minute https://flic.kr/p/bkbY3h
• Growth chart https://flic.kr/p/d6dTk1
• Why? https://flic.kr/p/6t9vst
• What if every teacher tweeted http://www.teachthought.com/learning/why-teachers-should-tweet/?utm_content=buffer09513&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
• Social media program https://flic.kr/p/7xoA1L
When using any part of this presentation make sure you attribute the photos and adhere to the Creative Commons licenses.
Social Media
Alabama Community Leadership Network Conference
#ACLN2014
October 7, 2014
slideshare.net/aafromaa
@aafromaa
Creative Commons License, “Social Media”by Anne Mims Adrian is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
