The Joys of

Social

Media

Yes, we hate

Twitter too

2

What is social media?

Any content created by people using highly accessible publishing technologiesExamples: Facebook, Twitter, LinkedInEmployees and consumers are living and breathing social media- are you?It can be an effective marketing tool

3

Fears of social media

Lack of understanding or fear of increased self-disclosureSome companies think it’s a waste of timeSome think these networks are only for socializing and there is no room for professional use

4

How do I use social media?

AudienceKnow your audience and your demographicGive them what they wantFind out which networks reach that audience

Which networks to joinDon’t spread yourself too thin by joining too manyLook for networks that are easy to join

5

Advantages of social media

Your content is original- social media lets you put it all out thereAllows you to create and foster conversationsEasily share content through networking and bookmarkingYou can make it personal and relatable for consumers

6

Common pitfalls to avoid

Not tying social media strategies to business objectivesMaking personal (have personality, don’t write about your personal life)Not keeping the message consistentStopping use for a long time, you need to update consistently Not developing a comment policy or filterLetting the negative comments affect your desire to use social media

7

Call to action

Full report – http://crunk.starrtincup.com/socialmediaWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400