technologywill continue to make

Neither privacy nor publicity is dead, but

a mess of both.Dana Boyd, Harvard University

Social media

sociology

technology.Brian Solis, Principal at Altimeter Group

psychologymore than

and

is about

Be AUTHENTIC,be TRANSPARENT,

be ALTRUISTIC.Nils Montan,

ipally.com

Monitor,engage, andbe transparent.These have always been the keys

to success in the digital space.Dallas Lawrence, Managing Director ofBurson-Marsteller’s

Proof Integrated Communications

Don’t worry;skills are cheap,passion ispriceless.Gary Vaynerchuck, Author of “Crush It”

listen, engage,

Social media is not a media.The key is to

and buildrelationships.

David Alston

If you’re looking for the next big thing,and you’re looking where everyone else is,

you’re looking in the wrong place.Mark Cuban, owner of the Dallas Mavericks

If contentis king, thenconversationis queen.John Munsell, CEO of Bizzuka

It has never been easierto be as influential

as you can be today.Jordan Raynor, Republican Web strategist

Imagine a world in whichevery single person on the planet

is given free access to the sumof all human knowledge.Jimmy Wales, founder of Wikipedia

If you have

n’t found it

yet,

keep lo

oking.

Steve

Jobs,

Chairman and C

.E.O. o

f Apple, In

c.

Marketing is no longer about the stuff that you make, but about thestories you tell.Seth Godin, sethgodin.typepad.com

The hardest thing for marketers is toturn over the brand experience tothe community and let them define it.

Eric Erwin, Executive Vice President of Marketing and Product Development at Wilton

As a general principle,the more usersshare about themselves,the more others in the community will

learn about them and identify with them.Matt Rhodes, Social Media Today

If you make customers unhappy in the physical world,they might each tell six friends.

If you make customers unhappy on the internet,

they can each tell

6,000friends.

Jeff Bezos, CEO at amazon.com

Twitter is a great place to tell the world what you’re thinking

before you’ve had achance to think about it.

Chris Pirillo, blogger

You can’t tiptoe into social media.You have to jump into the pool.

People have a natural fear of it. But the scary partis not being there. Your customer is already there.

Dave Saunders, madisonmain.com

Quit counting fans, followers, and

blog subscribers

like bottleThink, instead, about

cares about what you’re doing.Amber Naslund, Social Media Today

caps.what you’re trying to achieve

and the community that

Social media canbe a bit like a bunchof people withmegaphonesblurting out theirmessages one-way.Brian J. Carroll, CEO o InTouch, startwithalead.com

All one needs is a computer,a network connection,and a bright spark ofinitiative and creativityto join the economy.Don Tapscott, dontapscott.com

The common reputation of Twitter is that it’s frivolous, whichisn’t the case. If it’s set up right, it’s a rich environment of lots of learning and sharing of important material. It’s not just “what I had for breakfast.”Lee Rainie, Director of the Pew Internet & American Life Project

Human beings are far more likely to communicateideas and information with others

when they are emotionally engaged.Maki,doshdosh.com

Humans like to know about

the good, the bad, and the ugly side

of people, places, and situations,as well as to share this information with others,often as

quickly as possible.

We want to be connected, to makea difference, to matter, to be missed.

We want to belong, and yes, we want to be led.Seth Godin, sethgodin.tpepad.com

How can you squandereven one more day nottaking advantage of the

greatest shifts of ourgeneration? How dare

you settle for less whenthe world has made itso easy for you to be

remarkable?Seth Godin, sethgodin.typepad.com