Social Media 301: Keeping Momentum
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Transcript of Social Media 301: Keeping Momentum
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Social Media 301Keeping Momentum
For Audio 866.740.1260 Access Code 9577700
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Road Map
• Finding Efficiency
• RO“I”
• Keep Evolving
• Q&A
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NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
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Introductions
PresenterAsh ShepherdProject StrategistNPower Northwest
ModeratorMandi MoshayCommunity Engagement CoordinatorNPower Northwest
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Technology Waiter
“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and recommendations
…You pick a couple items to try
and go from there
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Don’t Overeat the Technology
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Poll
• What do you think you already do well
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Poll
• What do you struggle with the most?
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Finding Efficiency
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Get A Routine
Image Credit: justjared.buzznet.com
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Get A Routine | Listen (RSS)
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Get A Routine | Listen (Alerts)
Google searches and send you emails when it finds what you need
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Get A Routine | Engage Yourself
If you want people to join your community you should be active in theirs as well
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Get A Routine | Schedule
Get ready now…goes out later.
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Get A Routine | Editorial Calendar
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Get A Routine | Editorial Calendar
Promote
Follow-Up
Event
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Get A Routine | Monitor
Let the technology work for you
Desktop Alerts via Tweetdeck
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Understand Your Tools
About using well, not using a lot
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Return on InvestmentEng
ageme
nt
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Return on “I”nvestment
What’s In It For Me
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Return on Engagement
What’s the result of “US”Image Credit: Anirudh Koul on Flickr
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Engagement is the starting line…
…Not the finish lineImage Credit: tharrin on Flickr
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Dropping from 30,000
Image Credit: The US Army on Flickr
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The Funnel
Source: Debra Askanase with CommunityOrganizer20.com
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Source: Debra Askanase with CommunityOrganizer20.com
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Measuring Engagement | Participation
Participation
• Comments
• Shares
• Likes
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Measuring Engagement | Authority
Authority• Linked to by others
• Website traffic from other sources
• Requests to repost/guest post
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Measuring Engagement | Influence
Tools for analysis
But remember…
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Measuring Engagement | Influence
Real influence has a context…
And that context is action
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Measuring Engagement | Sentiment
How do people feel about you
Image Credit: dissociatedpress.com
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Questions
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Some Tips
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Solicit User Content
Volunteers submit at events
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Solicit User Content
Focus on asking questions
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“We Are The Champions…”
Know and use your “Champions”
Large CommunitiesEngaged with You
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It’s All About Who “They” know
Know and use your “Influencers”
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Give Credit
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Share Impact
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Keep Evolving
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“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
~Charles Darwin~(adjustments by me)
Nonpro
fits
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Launch & Learn
“You learn nothing with plans on a conference table”~Dave Boyce | CEO, Fundly~
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Launch & Learn
Roll out in phases
Practice makes better (don’t even worry about perfect)
Source: Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
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Adapt & Grow
Remember to evaluate, learn and feed that back into your goals
GoalStrategy
TacticsImplement
Analysis
Image Credit: looking4poetry on Flickr
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Find Good Curators
Trust them to filter the noise
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Observe & Learn From Others
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• Poll: Next Priority Step
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Take Aways
• Start with goals and come back to them
• Building good habits improves results
• Don’t look for perfect, just better
• There is no finish line
Goals
Strategy
TacticTools
Analysis
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Social Media Webinar Series
What It Is & Why It Is Important
Getting Started
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Thank You
Ash ShepherdProject Strategist
[email protected]: @NPTech_Ash
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw