Social Media 202

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Social media 202 Reynolds Center for Business Journalism Twitter: @BizJournalism Facebook: BizJournalism Robin J. Phillips @RobinJP Social Media as a journalistic tool

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Robin J. Phillips presents "Social Media 202," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit

Transcript of Social Media 202

  • 1.Social media 202 Reynolds Center for Business Journalism Twitter: @BizJournalism Facebook: Robin J. [email protected] Social Media as a journalistic tool

2. Know what this is?Youre in the right place. 3. What you will learnNo turning back.Doing nothing is not an option. Why other business journalists like using social media. You have more control than you think.What social media can do for you personally, professionally.Ways to dig into the data and use social media tools as research tools. 4. Twitter July 2006 190 million FacebookFebruary 2004 500+ million LinkedIn December 2002 80 million Three main social media networks for journalists 5. 6.

  • Its an amazing form of distribution
  • 2)Its where things happen first
  • 3) As a search engine, it rivals Google
  • 4) Its a formidable aggregation tool
  • 5) Its a great reporting tool
  • 6) Its a fantastic form of marketing
  • 7) Its a series of common conversations. Or it can be
  • 8) Its more diverse
  • 9) It changes the tone of writing
  • 10) Its a level playing field
  • 11) It has different news values
  • 12) It has a long attention span
  • 13) It creates communities
  • 14) It changes notions of authority
  • 15) It is an agent of change

If Facebook was a country. 7. Each has its own strength Twitter People you dont know but who have common interests. Real-time search engine; platform for listening, promoting work; crowdsourcing. Facebook People you know or who know someone you know. Excellent source for finding sources; listening, sharing work; crowdsourcing. LinkedIn Colleagues, former colleagues, professionals. Online Rolodex you dont have to update; good database of employees; good for crowdsourcing.SM tool Community Journalistic advantage 8. Why Social Media matters

  • Its where things happenfirst
  • 2.Linkingto articles, distributing content
  • As asearchengine, it rivals Google
  • Self- promotion , contacts that move with you
  • Buildingtrafficfor new blog, new beat
  • Cultivatingsources
  • Real-time news ..right here, right now

Twitter and Facebookand LinkedIn and Flickr. and Tumblrand Blogger and YouTube and WordPress and Foursquareand Google Reader 8. Creatingcommunity.. power in the network 9.Diversity.. opens up your source base 9. Tool for reporters 10. Where things happen first 11. Linking to articles, distributingcontent Twitter and LinkedIn areterrific for crowdsourcing . after the tax bill passed, I sent out a tweet asking for tax experts to comment. Thanks to the viral nature of Twitter along with LinkedIn groups, I had a bunch of sources in no time. 12. Linking, sharing, being a resource including your work, your sources info, competitors stories. 13. Google searches social tools 14. Facebook search is not easy But try it.. You may be lucky 15. Economy: Class of 82 vs. class of 09 16. Reporter searchedFacebook 17. Subjects for story 18. Twitter advanced search 19. 20. Twitteradvanced search 21. LinkedIn: Todays Rolodex Search: Semiconductors, Intel 22. Self-promotion, branding YOU 23. Self-promotion, taking it with you Used in the best way,reporters are liberated from theivory tower of newsroom judgmentsandcan directly interact with readers the reporter becomes a recognizablecontact point for his stories and his beat. 24. Customer service 25. Cultivating sources 26. Cultivating sources scoop 27. Community power of the network 28. Mix personal / professional and speak directly to your followers 29. Direct plea toFacebook friends 30. Issues to keep in mind

  • Ethics
  • To quote or not to quote
  • When to take conversation off line
  • Need for speed
  • Deceptive intimacy
  • Mingling with non-professionals

31. Rules change 32. Just because we can 33. Tweet that went very wrong Original Tweet 34. .. and just last week 35. The future.. aggregation, telling stories together 36. Telling stories by aggregating social media 37. Where to go from here Be an early tester but a late adopter.Find out what works for you and ignore the rest. Understand the landscape.Learn the pros and cons of the biggest social media sites so you can use them better. Stay informed.Twitter feed. Google reader.Create lists.Both Twitter and Facebook make this easy. Dont flood the zone.Use a tool like HootSuite that lets you save drafts and schedule updates on multiple networks and from multiple profiles, all at once.Lose the guilt.Theres no reason whatsoever to worry about what you miss on Twitter or Facebook.