Social media 201 8-23-16 | MPI Academy Webinar Series
53
Presented By: Hector Olguin, Meeting Professionals International Social Media 201: Content Curation, Time Management and Audience Engagement
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Transcript of Social media 201 8-23-16 | MPI Academy Webinar Series
Presented By: Hector Olguin, Meeting Professionals International
Social Media 201:Content Curation, Time Management
and Audience Engagement
About Hector• Digital Marketing Manager• Manage the MPI and PYM social channels
• [email protected]• TW: @hekator
Outcomes
What to Measure
Tools to Help
Connect & Engage
1 2 3
Poll Question
Poll Question
What to Measure
What is your business goal?
Customer’s Journey
Where Does Social Media Fit?
Social Media is…
Social
Measure
Amplification ConversionsApplause
Applause
Amplification
Conversion
Converting
Campaign Trackinghttp://www.mpiweb.org/foundation/canadarocks?utm_medium=social&utm_source=twitter.com&utm_campaign=cdarox+2016
URL Builderhttps://support.google.com/analytics/answer/1033867?hl=en
Homework
Campaign Trackinghttps://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/
GA - Goal Trackinghttps://yoast.com/setting-google-analytics-goals/
Using Metrics to Build Social Media Engagement
https://youtu.be/m8PY3XykwYk
Stop Storytelling Like It’s 2007
http://99u.com/videos/22081/gary-vaynerchuk-how-to-tell-stories-in-an-a-d-d-world
Poll Question
Connect & Engage
Collaborate
Collaborate
Consistency
Social Media Calendar
Converse
R&D
R&D
Snapchat: MarkKaye
Context
Homework
Start your Social Media Calendar
http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/
Tools to Help
Hootsuite.com Buffer.com
Facebook Business Managerbusiness.facebook.com
Twitter Lists Nuzzel.com
Feedly.com Linkedin.com/pulse
Medium.com
Canva.com Storify.com
Repost App (iOS, Android)Layout App (iOS, Android)
TwitterAnalytics
FacebookAnalytics
Hootsuite.comTweetreach.com
Tweetbinder.com
Homework
The Beginner’s Guide to Social Media
https://moz.com/beginners-guide-to-social-media
Questions?
Thank You
Presented By: Hector Olguin, Meeting Professionals International
Social Media 201:Content Curation, Time Management
and Audience Engagement
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