Social Media 103: How to Measure and Optimize Your Results

Michelle Hummel CEO of…

Thanks for joining me today!

•Web Media Expert: Social Media Agency

•Like Social Media: Business Directory & Ranking Tool

•Send Social Media: Social Media Management Dashboard

•Social Media Matcher: Social Media Applications Directory

•Web Media University: Social Media Training and Certification

COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel 

How do I measure my social media marketing success?

Move people to take action, join contests

Increase email and blog subscribers

More likes, fans and followersIncrease salesImprove search engine rankingIncrease blog post commentsReduce your sites bounce rateIncrease event registrationTurn fans into advocatesIncrease website traffic

Step #1: Define Your Goals

What are your marketing goals?

KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals

Blog commentsDownloadsEmail subscriptionsLikes, Followers and FansReviewsTime spent on key pagesRatingsRegistered Users (new/active)

Step #2: Define Your KPI’S

What are the results you are looking for?

Blog should be part of your website

Drive traffic with original content

Content is critical even more now with Google+

WordPress is one of the best blogging platforms

Do you have a “Social Media Hub”?

Do you have a Blog? Does it live on your website?

Fresh Content, you must be writing and posting new blogs for SEO

Social Content, you must be providing interesting content others will enjoy and share

Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Is your site “Social Media Friendly”?

Is your content easily shareable?

You want people to share things You want people be advocatesYou want people to visit frequentlyYou want people to refer friendsYou want people to buy products

“Engaged customers and prospects are far more likely to do some or all of the above.”

#1 Goal “Social Media Engagement”

How can you boost customer engagement?

How do I find the right tools to measure my success?

Introducing Social Media Matcher

Must Have Social Media Monitoring Tools

Monitor your blog statsSee how many people are

subscribing, measure content reach, popular feed items (recently and all time)

Optimize your blog to be browser friendly, shareable and indexed

Feedburner

How do you monitor your blogs success rate?

Identify the most powerful keywords to market your brand right now

Provides a list of strong keywords you can use in your PPC ads

Update your content to have more search engine friendly keywords

Google AdWords

How do you monitor your site content for SEO?

Get your Facebook engagement and ranking score

Check your competitors score

Monitor your score to improve your results

Go back and see if the changes you made are improving your results

Social Bug Facebook Score

Do you monitor your Facebook marketing score?

View detailed statistics about your YouTube viewer audience

Analyze your marketing efforts and optimize your campaigns

Discover popularity, how they find your videos, which parts are “hot” and “cold”

YouTube Insights

Do you monitor your video marketing success?

Like Google Alerts but for social media

Receive free daily email alerts of your brand, company, CEO, competitor etc.

Searches your keyword on blogs, comments, bookmarks, events, news, videos and micro-blogging services

Provides metrics around keywords and “sentiment”

Social Mention

How do you monitor your brand on the web?

Monitor conversations on Facebook

Choose “Public Posts” and “Posts in Groups” to find people on Facebook who are talking about your brand

You may find new Pages to Like and/or new people to interact with

Facebook Search

Have do you monitor conversations on Facebook?

See how many people saw your Tweet and who they were

Run a free report for your hashtag, link or brand name

Find out the number of unique users who saw your Tweet

TweetReach

Do you monitor the effectiveness of your Tweets?

Break Out For Learning Session

1. Pick a partner

2. Learn about their business

3. Identify two marketing goals

4. Find a monitoring tool on social media matcher to help them verify their success

Must Have Social Media Analytics Tools

Drill down to see the success rate of any of your social profiles

Research to see most popular posts, monitor likes

Integrate with google analytics to pull detailed web traffic reports

Setup keyword monitoring to oversee sentiment

SendSocialMedia

What do you use to provide analytical reports?

url shortner provides analytical click data for every link shortened

Click data lets you see how effective your social media promotions are

Just log in to your account to see click-through numbers

BitLy

How do you analyze your post success rate?

See your global rank versus your US rank

See what countries are viewing your site

See what the top keywords are being used to drive traffic to your site

Review the number of backlinks going to your website

Learn the demographics of the visitors to your site

Alexa

How do analyze your web traffic?

Grade your entire website for SEO, social media and more!

Check on your score and see monitor your results

Comprehensive detailed analysis

Website Grader

How do you measure your website success?

Just For Fun Social Analytics Communities

The “Social Stock Market” for social media

Many famous brands have joined in the fun

Monitor and grow your “social stock price” based on effective social media engagement skills

Invest in other businessesExpand your social networks in

a fun way

Empire Avenue

How can you increase your engagement score?

Measure your social media “influence” score

Meaures for Facebook, Twitter, YouTube, Google+ etc.

Shows you your tops incluces for topics

Shows who you are an influencer for

Klout

How do you monitor your social influence?

Available only inside Web Media University

Search our toolkit directory by your industry, business need, solution etc.

Find the right set of tools to save precious time and money

Access All Social Media Tools

How much time could you save with a toolkit?

Continuing Education

Introducing WebMediaUniversity.com

Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification

Special Limited Offer Today Only

1 FREE Month of Web Media University

1 Hour FREE One-on-One Marketing Consultation

3-5 page Social Media Analysis Report

Total Value = *$450 FREE

*Be sure to signup for this offer before you leave!

*4 month minimum membership required

Takeaways

What are you social media marketing goals?

What Key Performance Indicators will you use to verify you are reaching them?

What social media tools can help your business today?

How do you plan on staying educated on social media?

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 513-204-9324

michelle@webmediauniversity.com