SOCIAL MEDIA 101 - Speedeon Data · "Social Media Update 2014." Pew Research Center Internet...
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SOCIAL MEDIA 101 A Marketer’s Refresher Course Social media usage by online adults in U.S. Trends in Social Media Usage Users Population Adult Internet U.S. Adult 71% 58% Adult Internet Users U.S. Adult Population 23% 19% Users Population Adult Internet U.S. Adult 22% 28% Grandma is on Facebook Young Adults + Instagram Women + Pinterest Battle of the Sexes With a Little Help From My Friends 31% Friends “Friends” New Rise in Popularity Among: Men Whites Ages 65+ $50K+ Income College Grads Urbanites Women, Hispanics, and African Americans are most likely to be on Instagram Most popular among urban and suburban dwellers Environment is Key Most popular among youth, but growing usage among 50+ age group Popular Among the Following Demographic Groups Usage is Expanding Most popular among employed, higher income HH's Employment & Income A Diverse Mix of Users Adult Internet Users U.S. Adult Population 22% 28% Adult Internet Users U.S. Adult Population 21% 26% More likely to be used by 30-64 year olds v. 18-29 year olds An Older Audience College + LinkedIn Used by 50%+ of online college graduates 42% of online women now use the platform, compared with 13% of online men 53% of young adults ages 18-29 use Instagram Women are more likely to use Facebook; a continuing trend from previous years More than half of all online adults 65+ use Facebook, that’s 31% of all seniors! Average number of friends on Facebook is 155, while the average number of real life friends is 50 Daily Use: 70% Daily Use: 36% White People Lowest & Highest income households College Educated Suburban & Rural Weekly Use: 17% Weekly Use: 25% Daily Use: 36% Weekly Use: 24% Daily Use: 17% Weekly Use: 29% Daily Use: 13% Weekly Use: 25% Multiple Times/Day: 45% Multiple Times/Day: 22% Multiple Times/Day: 32% Multiple Times/Day: 32% Multiple Times/Day: 7% FREQUENCY of USE FREQUENCY of USE FREQUENCY of USE FREQUENCY of USE FREQUENCY of USE Most users consume Twitter content in the late evening 1/4 of users use mobile for viewing content Mobile App Users Users spend 26% of their time on LinkedIn using the mobile app 55 Million Uploads Generation X uses Twitter as a primary content sharing platform Your Success. Data Driven. TM 2012 2013 2014 67% 71% 71% 20% 22% 28% 15% 21% 28% 13% 17% 26% 16% 18% 23% Social media are expanding, their functionalities are changing, and their followers, members and audiences are rapidly evolving as well. Whether on laptops, tablets, and increasingly, mobile phones, growing numbers of digitally connected consumers are adopting new peer-to-peer and consumer-to-brand behaviors and transforming the rules of customer engagement. It is "back to school" for many marketers who recognize the need to better understand and exploit the opportunities and address challenges of this dynamic, ever changing media. 156 Million Facebook users in 2015 in the U. S. 52.9 Million Twitter users in 2015 in the U.S. 60.3 Million Instagram users in 2015 in the U.S. 44.5 Million Pinterest users in 2015 in the U.S. 107 Million LinkedIn users in 2015 in the U.S. Tweets w/ less than 100 characters get 17% more engagement Users upload an average of 55 million photos per day 26% Sources: Duggan, Maeve, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden. "Social Media Update 2014." Pew Research Center Internet Science Tech RSS. Pew Research Center, 09 Jan. 2015. Web. 24 Aug. 2015. Ahmad, Irfan. "The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]." Social Media Today. Social Media Today, 11 May 2015. Web. 24 Aug. 2015. Cooper, Belle Beth. "10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog." Buffer Social. N.p., n.d. Web. 24 Aug. 2015. Herman, Jenn. "Instagram Statistics for 2014 - Jenn's Trends." Jenns Trends Instagram Statistics for 2014. N.p., 17 Feb. 2014. Web. 24 Aug. 2015.
Transcript of SOCIAL MEDIA 101 - Speedeon Data · "Social Media Update 2014." Pew Research Center Internet...
SOCIAL MEDIA 101A Marketer’s Refresher Course
Social media usage by online adults in U.S. Trends in Social Media Usage
UsersPopulationAdult InternetU.S. Adult71%58%
Adult Internet Users
U.S. AdultPopulation
23%19%
UsersPopulationAdult InternetU.S. Adult 22%28%
Grandma is on Facebook
Young Adults + Instagram
Women + Pinterest
Battle of the Sexes
With a Little Help From My Friends
31%
Friends
“Friends”
New Rise in Popularity Among:
Men
Whites Ages 65+
$50K+ Income
College Grads
Urbanites
Women, Hispanics, and African Americans are most likely to be on Instagram
Most popular among urban and suburban dwellers
Environment is Key
Most popular among youth, but growing usage among
50+ age group
Popular Among the Following Demographic Groups
Usage is Expanding
Most popular among employed, higher income HH's
Employment & Income
A Diverse Mix of Users
Adult InternetUsers
U.S. AdultPopulation
22%28%
Adult InternetUsers
U.S. AdultPopulation
21%26%
More likely to be used by 30-64 year olds v. 18-29 year olds
An Older Audience
College + LinkedIn
Used by 50%+ of online college graduates
42% of online women now use the platform, compared with
13% of online men
53% of young adults ages 18-29 use Instagram
Women are more likely to use Facebook; a continuing trend from previous years
More than half of all online adults 65+ use Facebook, that’s 31% of all seniors!
Average number of friends on Facebook is 155, while
the average number of real life friends is 50
Daily Use:
70%
Daily Use:
36%
White People
Lowest & Highest income households
College Educated
Suburban & Rural
Weekly Use:
17%
Weekly Use:
25%
Daily Use:
36%
Weekly Use:
24%
Daily Use:
17%
Weekly Use:
29%
Daily Use:
13%
Weekly Use:
25%
Multiple Times/Day:
45%
Multiple Times/Day:
22%
Multiple Times/Day:
32%
Multiple Times/Day:
32%
Multiple Times/Day:
7%
FREQUENCY of USE
FREQUENCY of USE
FREQUENCY of USE
FREQUENCY of USE
FREQUENCY of USE
Most users consume Twitter content in the late evening
1/4 of users use mobile for viewing content
Mobile App Users
Users spend 26% of their time on LinkedIn using the mobile app
55 Million Uploads
Generation X uses Twitter as a primary content sharing platform
Your Success. Data Driven.TM
2012 2013 2014
67%71% 71%
20%22%28%
15%21%
28%
13%17%
26%
16% 18%23%
Social media are expanding, their functionalities are changing, and their followers, members and audiences are rapidly evolving as well. Whether on laptops, tablets, and increasingly, mobile phones, growing numbers of digitally connected consumers are adopting new peer-to-peer and consumer-to-brand behaviors and transforming the rules of customer engagement. It is "back to school" for many marketers who recognize the need to better understand and
exploit the opportunities and address challenges of this dynamic, ever changing media.
156 Million Facebook users in 2015 in the U. S.
52.9 Million Twitter users in 2015 in the U.S.
60.3 Million Instagram users in 2015 in the U.S.
44.5 Million Pinterest users in 2015 in the U.S.
107 Million LinkedIn users in 2015 in the U.S.
Tweets w/ less than 100 characters get 17% more engagement
Users upload an average of 55 million photos per day
26%
Sources: Duggan, Maeve, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden. "Social Media Update 2014." Pew Research Center Internet Science Tech RSS. Pew Research Center, 09 Jan. 2015. Web. 24 Aug. 2015.
Ahmad, Irfan. "The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]." Social Media Today. Social Media Today, 11 May 2015. Web. 24 Aug. 2015.
Cooper, Belle Beth. "10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog." Buffer Social. N.p., n.d. Web. 24 Aug. 2015.Herman, Jenn. "Instagram Statistics for 2014 - Jenn's Trends." Jenns Trends Instagram Statistics for 2014. N.p., 17 Feb. 2014. Web. 24 Aug. 2015.
