Social Media 101 - Real Estate
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Transcript of Social Media 101 - Real Estate
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Social Networking
101
Expanding your Sphere of Influence
Online
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Chrystie CornsPresident & Chief Marketing
Strategist
Twitter: @ccmaineEmail: [email protected]
“Making things popular on the internet since 2001”
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What is Social Media...and Why should I care?
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http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
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Traditional v. New MarketingTraditional Marketing New Marketing
Expensive (Money)Relatively Cheap (Free in most
cases)
Not easily Tracked Measurable
Short Lived Campaigns Relationships are built
Casting a Wide NetMore focused on your target
market
More lag time between conversions
Better Conversions
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What do I DO with Social Media
• Create
• Share
• Comment
• Link
• Engage
• Listen
• Learn
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Getting Started
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Social Media Goals
• Personal Branding
• Increased Sales
• Become an local authority in your Area
• Networking Opportunities
• Media Exposure
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Get more eyeballsin the sales funnel
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Personal Branding – Who are you?
• Familiar Face
• Top Producer at your Company
• Specialist
• Known as an expert in certain area
• Recommendations
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Research• Who Am I
– What do I want to be known for
– What do I have to offer my clients
– What is my personality
• Who are They?
– Industry
– Competitors
– Clients
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Who are THEY?
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Industry Research
• What is acceptable?
• Is anyone in the industry online?
• What has been tried?
• Who has succeeded?
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Competitive
What is my competition doing online?
What kind of Press are they attracting?
Are they perceived in a pleasant light?
Are they well received by public?
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Customer
• Who is my target market?
• Where do they hang out online?
• Do they read blogs?
• How do they want to be interacted with?
• Are they content producers or passive readers?
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Online Profiles – Must Haves
• Naymz
• Active Rain
• Zillow
• Trulia
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Why Facebook Is Important• 500 Million Active Users
• 250 Million Users log in EVERY DAY
• Average User is connected to 80 community pages, groups & events
• Average User creates 90 pieces of content each month
• It’s Free
• It’s where your past, current & potential clients are
• Your competitors are using it.
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Social Marketing Strategy for
Personal ProfilesFan PageGroupsEventsFacebook Applications
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News Feed
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Profile Page
Your Friends see this
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Fill out your Bio:
• Things you can mention in your bio
– Job - I’m a real estate broker
– The area you service
– Specialties - I specialize in first time home buying
– Awards or Accreditations – 2008 Maine Realtor of the Year
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Info Tab
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Other Profile Page Tabs
• Photos (Tagged & Uploaded)
• Notes (Like a Blog)
• Videos (Tagged & Uploaded)
• Events (Invited & Attending)
• Third Party Applications
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Status Update
• Update your Status
– “Just sold another home in South Portland”
– “Heading out to meet a first time home buyer, Exciting!”
– “Open House at 353 Pine Street today 11-2. Come say hi”
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Connecting with Friends
Friend Suggestions Tool
Upload Email Contact List
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Facebook Fan Page
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What Can you Do with A Facebook Fan Page?
Contests
Coupons
Exclusive Content
Discussion Boards
Content RSS
Photos
Videos
Updates to Fans
Status Updates
Events
Set up landing Page
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Facebook Events
• Advertise Upcoming Events: Open House, First Time Buyers Class, etc.
• Promote your website
• Build a guest list
• Share photos, videos, and commentary about event
• Events are displayed on a users wall if they have confirmed they are attending
www.facebook.com/events.php
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How do I let people know about my Fanpage, Events or Groups?
• Invite your Facebook Friends to become fans
• Update your status
• Write a Blog post on your website
• Create a welcome video
• Tweet about it
• Add the link to your email signature
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What is Twitter?
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Why Twitter is Important
• 106 Million Users & 300k New Accounts each day
• Fastest growing Social Network
• You can do it anywhere!
• It’s Free
• You can follow people locally & nationally
• Allows you engage one-on-one with people
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Social Marketing
StrategyEveryday millions of users create, discover and share ideas on
Twitter• Users also find great value in connecting with businesses of
all kinds on Twitter– Share their experiences – Provide Feedback– Discuss new product ideas– Ask customer service questions
http://business.twitter.com/twitter101
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• Create a Profile
• Follow People
• Provide Value
• Engage
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Find, Friend, & Follow
• Find Locals
• Find other Real Estate Agents
• Find other Industry Organizations
• Click on Follow
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Background
Select one of Twitter’s Backgrounds
Twitterbackgrounds.com
Twitrounds.com
Have designer create one to match your current branding/ marketing material
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How do I find folks to follow?
• Twellow.com
• WeFollow.com
• Twitter.grader.com
• GeoFollow.com
• Justtweetit.com
• #followfriday
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What do I Tweet About?
Anything(But please be yourself)
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Okay..if you really want rules
• DO Provide value
• DO Be witty, funny & humorous
• DO Use your business voice
• DO Show your knowledge & expertise
• DON’T Talk AT your followers, talk with them
• DON’T Spam your followers
• DON’T Talk badly about your competition
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Twitter Applications
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Mobile Twitter
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LinkedInCreate Profile
Find Contacts
Add Connections
Recommendations
Group Discussions
Q&A
Applications
RSS
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•Be Transparent•Use your business voice•Engage•Learn•Have Fun
The Rules of Engagement
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Where do you find the time?
• Block out time for social networking
• Use Ping.fm, TubeMogul, & Twitter Clients
• Do it while waiting in line (Grocery, Bank)
• Get someone to do it for you
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Thank you for Having Me
Twitter: @ccmaineEmail: [email protected]
LinkedIn: www.linkedin.com/in/chrystiecorns
Or just……GOOGLE ME!