Social Media 101

Brian Wallace, President, NowSourcing, Inc.

Overview

• Social Media: Good, Bad, and the Ugly• Blogging• RSS• Twitter• LinkedIn• Facebook• Q&A• Interactive: How-to

Our Focus• Largest Publishing Platform

• Largest Microblogging Site

• Largest Business Social Network

• Largest Social Network

What is Social Media?• Rule #10: multitasking makes you stupid. Do a single task and

increase quality (props @kathysierra - http://bit.ly/sM8D)• Rule #9: be a wellspring of thoughts and inspiration to others. On

the fly. Come on, I dare ya. • Rule #8: be careful what you say. If you think only social media folks

are watching this space, think again.• Rule #7: know when to take a break - and going on Twitter doesn’t

count as taking a break • Rule #6: be adept at thought, speech, and action - and know that

they are all connected.• Rule #5: learn to type 80+ words per minute, you’ll need it • Rule #4: your goal ultimately should be to help change the world.• Rule #3: love what you do.• Rule #2: more coffee (good guess, @localseoguide) • Rule #1: coffee.

What is Social Media?

• Nothing new here• New technology to reach customers in a

two-way medium:

• Be real• Listen• Participate, don’t shout

Don’t Do This

Fedex sent email to Board of Directors

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Do This

“We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso

Wordpress

• Best blog publishing platform– Free– Growth– Design and development community

• You are the expert• Little training required

Participating in Blogs

• Identify blogs in same/similar niche• Subscribe to blogs using RSS• Google Alerts• Write your own blog• Comment on other’s blogs• Participate in other social media

• It all connects

What is Twitter?“Twitter is a social networking and micro-blogging

service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”

Know Your Twictionary• At Reply or @reply - a reply to another user

• DM – direct message

• Failwhale – graphic that appears when Twitter is over capacity

• Hashtags or # – using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday

• Retweet (or RT) – repeating another’s tweet

• Tweet – posting a Twitter message

• Tweetbacks – similar to pingbacks from blogging

• Twitterverse – the Twitter community

The Application Landscape

Hahlo Twitterific

The Application Landscape

TweetDeck

What is LinkedIn?“LinkedIn is a business-oriented social networking site

launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 39 million registered users (up from 35 million in Feb ’09), spanning 170 industries.” - Wikipedia

Why LinkedIn?

I Have an Account. Now What?Step 1: Your Profile (completeness)Step 2: Your Connections (reach)Step 3: Applications (connecting and 360° view)Step 4: Groups (targeting)Step 5: Networking

Step 1:Your Profile

Under the Hood: StandoutsTitle /

company

Profile image

Status update

Current / past positions

Company page

Education

Recommendations

Profile link

Connections

Websites

Step 2:Your Connections

• Import your email lists (be selective)• Previous industry / experience contacts• Group / club affiliations• Education contacts• Danger: “I don’t know them”• Others cannot see past 500+• Personalization

Step 3: Applications• Apps now supported

– Blog posts– Slideshare– Calendar / Events– Twitter Buzz– Saved Searches– Polls– Travel

LinkedIn ApplicationsiPhone App

Google Android App

Outlook toolbar

3rd Party App integration

Step 4: Groups

Step 5: How to Network• Saved Searches• Network Updates (RSS Feed)• Company Overviews• Research before your meeting• Join / Start Groups• Recommendations• Answering / asking – LinkedIn Answers• When in doubt, message vs. connect• Events

Facebook

• Natural evolution to business oriented:– Harvard only– All schools– Anyone with email– Fan pages (business pages) like profiles

You or Your Business?

• Are you your brand? User profile– Twitter integration (selective Twitter)– Privacy settings– Local network– Friends– TOS Changes

You or Your Business?

• Fan page / Brand page– Suggest to friends– Analytics

Facebook Social Ads

• Laser accurate profiling• Promote on/off

Facebook• Images in ads

Questions?

Interactive: How to

Contact

Brian Wallacebwallace@nowsourcing.com502.442.7914

nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing