Social Media 101 · /jenniferbakerco Overview 2.8 billion people using social media 48% have...

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/jenniferbakerco Social Media 101 The Great Waterway RTO9

Transcript of Social Media 101 · /jenniferbakerco Overview 2.8 billion people using social media 48% have...

Page 1: Social Media 101 · /jenniferbakerco Overview 2.8 billion people using social media 48% have interacted with a company 41% say it’s important that institutions have a

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Social Media 101

The Great WaterwayRTO9

Page 2: Social Media 101 · /jenniferbakerco Overview 2.8 billion people using social media 48% have interacted with a company 41% say it’s important that institutions have a

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Jennifer Baker ConsultingA boutique social media training & consulting agency located in Kingston, Ontario.

/jenniferbakercojenniferbakerconsulting.comsocialmedia@jenniferbakerconsulting.com613.876.7707

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SOCIAL MEDIA OVERVIEW

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Overview2.8 billion people using social media

48% have interacted with a company

41% say it’s important that institutions have a presence

28% would rather engage with a brand/organization on social media than visit a physical location

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Specific Popularity• 79% use Facebook• 32% use Instagram• 31% use Pinterest• 29% use LinkedIn• 24% use Twitter

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Daily Usage• 76% visit Facebook• 51% visit Instagram• 42% visit Twitter• 25% visit Pinterest• 18% visit LinkedIn

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Facebook

• Largest social media networking site• 50 billion business Pages• 32% engage with brands regularly

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Facebook Demographics

• Age:88% - 18-2984% - 30-4972% - 50-6462% - 65+

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Key Features

• Personal vs. Page vs. Group• Post photos, videos & links• Create events• Facebook LIVE (mobile/desktop)• Interact with other businesses• +3 more…

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Check-out the Check-ins

• Keep tabs on who is checking-in on Facebook.

• When they do, say “hello!”• Share their content to your

page

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Reviews

• Ask clients & customers to leave a review on Facebook!

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Ads

• Remarketing• Target people who…

– Recently in this location– Traveling in this locationWho? Kingston +10miles;

Men/women; 18+

Recently in this location 6,200

Traveling in this location 89,000

Who live in this location 110,000

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Twitter

• Over 310 million monthly active users• 83% are active users on mobile• 86% use Twitter for news / breaking news

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Twitter Demographics

• Age:36% - 18-2923% - 30-4921% - 50-6410% - 65+

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Key Twitter Features

• Short messages (280 characters)• Post photos, videos, links• Twitter LIVE via Periscope• Interact with business & individuals• An “As-It-Happens” platform• Engage with hashtags*• + 2 more…

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Hashtag 101HASHTAG

Content

#IceCream#Sunset

Location

Location#inFrontenac

Shortened Name#TBay

Airport Code#YGK

Event

#StanleyCup#IWD2017

Campaign

#Canada150#QueensU175

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Ads

• Retargeting• Targeting via…

– Location– Interests, – Keywords– Followers of @usernames

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Moments

• Create moments about your organization/business– Events, Seasonal, Sales, Campaigns

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Instagram

• Over 600 million users

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Instagram Demographics

• Age:59% - 18-2833% - 30-4918% - 50-648% - 65+

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Key Instagram Features

• Post photos & videos• Instagram LIVE• Instagram Stories (24 hours)• Interact with visitors and businesses• Topic specific!• Use relevant hashtags*

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Check-out Your Check-ins

• Don’t need an Instagram account

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Advertising

• Advertising– Uses Facebook’s system– Appear in Instagram feed

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Google My Business (GMB)

• Is your business appearing on Google Maps?

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Is Your GMB Claimed?

• Check here:

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Reviews

• Ask clients & customers to leave a review on Google

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Platform SummaryOverview Known for… Device App

Social networking site Planned content Computer,Mobile Device Yes

Microblogging social site that limits posts to 140

charactersLive content Computer,

Mobile Device Yes

Photo/ video sharing social site Live content Mobile Device Yes

(Only)

Business Listing Maps - -

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DO’S & DON’TS

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DO:Know your customers

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DO:Share relevant, timely content

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DON’T:Post irrelevant content

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DO:Use visuals

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DON’T:Be text-heavy

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DO:Listen to conversations

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DO:Participate in relevant hashtags

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DON’T:Jump on trending hashtags without

proper research

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DO:Share relevant content from

other sources

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DO:Review Check-Ins or Location Tags

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DO:Share/RT Customer Content

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DO:Be authentic

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DON’T:Automate Your Social Media

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DO: Develop a partner strategy

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DO:Choose Social Media Managers

Wisely

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DON’T:Take the bait or pick fights

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DO:Take conversation offline,

if needed

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Use Influencers 1/2

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Feature Influencers 2/2

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DO:Use Third-Party Management

SoftwareView relevant conversations, find trending content, and respond to messages across all your social channels

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SummaryKnow your audienceShare relevant, timely contentBe authenticWork & engage with partnersListenUse visuals & hashtagsEngage influencers

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BEST PRACTICES

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Best Practices

1. Develop a plan/strategy.

Develop a social media plan that integrates with your existing marketing plan.

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Best Practices

2. Know your audience.

Do your research, what social media do they use? Demographics?

How do they want to communicate with you?

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Best Practices

3. Start slow.

Don’t do too much too soon! You may quickly feel overwhelmed.

Develop a plan to role out social media platforms.

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Best Practices

4. The nature of the message will determine the social media platform.

In many cases, it is not recommended to post the same message to all platforms.

Don’t treat every platform the same! They are all unique tools.

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Best Practices

5. Know the appropriate frequency for each social media.

Facebook: 3-4 posts/week Twitter: multiple per day Instagram: daily

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Best Practices

6. Be consistent.

Assign a point-person and/or social media manager to ensure content is relevant, timely, and consistent.

Monitor the organization’s brand online.

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Best Practices

7. Be flexible.

Social media platforms are quick to change. Implement continuous learning, and be flexible

with changes.

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Best Practices

8. Promote your accounts.

Promote social media accounts on other marketing and communication mediums: Website Print Media (e.g. brochures, business cards, banners,

advertisements)

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Best Practices

9. Stick with it.

Getting started takes time - by creating a schedule and posting consistently, social media will become part of your regular processes.

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What We Discussed…

• Social Media Overview– Social Media Demographics

• Do’s & Don’ts• Best Practices


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