Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things...

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Social Media 101 How to Kick Butt in Less Than 20 Minutes a Week!

Transcript of Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things...

Page 1: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Social Media 101How to Kick Butt in Less Than 20 Minutes a Week!

Page 2: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Who is Chris Balbi?

• Story of the Bowtie

• Qualifications

• What I’m Doing Now

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 3: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion
Page 4: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Why Social Media

• Free*

• Pay to Play

• It’s where People Spend

Their Time

• Measurable / Analytics

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 5: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 6: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Make it Roar

• Reliability

• Objectivity

• Accuracy

• Relevance

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 7: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

• Create a Community

• Respond positively

• Encourage

Engagement

• Give Stuff Away

• Try and Sell Things

• Get Defensive

• Forget About Your

Competitors (Pain

Points)

• Set it and Forget it

DO! DON’T!

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 8: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

6 STEPPS to Success• Social Currency

• Triggers

• Emotion

• Public

• Practical Value

• Stories

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 9: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Now It’s Your Turn

Page 10: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

But What Do I Post?• Alliteration

• More-Info-Monday

• Trivia Tuesday

• Winner Wednesday

• Throwback Thursday

• Gamification

• Office Milestones

• 4-6x per week!

www.ChrisBalbi.com @Get2KnowBalbi

http://www.chrisbalbi.com
Page 11: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Staying Ahead

Page 12: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion
Page 13: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion
Page 14: Social Media 101 - ISPAN · Social Currency Triggers People talk about Top Of mind, tip Of things that make mgue. What we them seem smart talk is what we think. and coot. Emotion

Questions?

Tweet or Email Me!

@Get2KnowBalbi

[email protected]

chrisbalbi.com

http://chrisbalbi.com

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