Social Media 101 - WordPress.com...I’m eating a #donut I like donuts This is where I eat donuts...
Transcript of Social Media 101 - WordPress.com...I’m eating a #donut I like donuts This is where I eat donuts...
Social Media 101 Can the interwebs help emergency response?
By Christopher Vera, GCFA, GLEG, CISSP
chrisvera.com
May 23, 2012
Role of Social Networking in Critical Sector Incident Response & Resiliency
Disclaimer, Social Media Style
The comments of @christophervera are his own and do not necessarily reflect the opinions or
positions of his employer. #CYA
Got Twitter?
For fun, let’s use our event hashtag!
#sdcssm
Perspectives…
Why are we avoiding social media?
A: How can we teach others to protect themselves unless we understand what it is and
how it works?
Q: Et tu, Chris?! You’re an information security & privacy professional! You do social media?
Defined “Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is ubiquitously accessible, and enabled by scalable communication techniques.” - From Wikipedia
Say what?
Community
News
Conversations
Collaboration
Communication
No, really. What is social media?
Technologies that enable…
…based as much on interest as on geography
History
March 2002
August 2003
March 2006
A bit boring…
Soci
al M
edia
Lan
dsc
ape
Common social media categories Category Examples
Blogs Wordpress, Blogger
Micromedia Twitter, status.net
Social networks Facebook, Linkedin
Crowdsourced content (i.e., wikis) Wikipedia
Forums Experts Exchange, Yahoo Forums
Video YouTube, vimeo
Location-based services Foursquare, Google Places
Photos Pinterest, Instagram, flickr
Social bookmarking Delicious, StumbleUpon
SO MUCH MORE!
Market “Share”
Common Social Media Explained Media Explanation
I’m eating a #donut
I like donuts
This is where I eat donuts
Here’s a vintage photo of my donut
Watch me eating a donut
My skills include donut-eating
Here’s a donut recipe…my, look at those pretty shoes.
Now listening to “Donuts”
I’m a Google employee who eats donuts
Modified from unknown author.
Why Social Media?
“It allows for message…
Duplication
Amplification
Redundancy”
- Kim Stephens, iDisaster 2.0
96% of 18-35 year-olds are on a
social network
-source: en.gauge media
80% of Twitter usage is via
mobile device
-source: onlineschools.org
Emergency Info by the numbers
#1 Television #2 Radio #3 Internet (18% from Facebook alone!)
How do you take your news?
80% % of people who think emergency responders should be monitoring social media
39% % of people who post for help on social media & think it should arrive in less than one hour
Survey, 2011
Anaheim CERT Monitors Social Media
Refresher on compound interest
from ponderingmoney.com
One message before social media
from Kim Stephens, iDisaster 2.0
…and after.
from Kim Stephens, iDisaster 2.0
The difference is that social media compounds interest in seconds or minutes, not years.
This is its greatest strength and its greatest weakness.
(Duplication, Amplification, Redundancy)
Can’t boil the ocean – let’s focus on these
#hashtags Powerful tool for “tagging” tweets with keywords • Searching • Categorizing • Tracking conversation topics
Concepts
VERY popular hashtags become “trending topics”
Account names
@christophervera
More than just for finding people. • Communicate with non-followers • Gets others involved. Re-tweet me!
Q: What does this tell emergency responders?
A: If global disaster strikes Mother Monster has more reach than all of us combined! Retweet!
Re-tweet? So what?!
Twitter geotagging
From Bing Twitter Maps
Related topic: Google Public Alerts
Concepts
• Allows others to follow your content
• Reveals popular posts
• Sharing (like a re-tweet.)
Real value: DIALOGUE!
Courtesy of Kim Stephens, iDisaster 2.0
Craig Fugate, Director of FEMA, on social media
“Government has to change the mentality that, love it or hate it, you have to adapt to us. We need to adapt to [our citizens.]”
- InformationWeek, Jan. 2011
What next?
Get involved. Learn the tools.
Learn the CULTURE.
Need more?
Learn your organization’s social media process. Don’t have one? Maybe you can help start it.
Professional Preparation Resources
• Twitter: #SMEM (social media in emergency management)
• http://www.sm4em.org
• http://www.google.org/crisisresponse/
• iDisaster 2.0, http://idisaster.wordpress.com/
• http://www.howto.gov/
The most important post in the world during an incident
Appendix A: References & Resources • What is Social Media? http://www.slideshare.net/themoleskin/introduction-to-social-meida • Wikipedia, https://en.wikipedia.org/wiki/Social_media • What the F**K is Social Media?, http://www.slideshare.net/mzkagan/what-the-fk-social-media • Social Media 4 Emergency Management, http://www.sm4em.org/ • Google Crisis Response,
https://docs.google.com/document/pub?id=1uXKmf7olU7fQ6bUR9wW2zgT2XI8aP-bl6SK4edrvsnk • American Red Cross Social Media survey,
http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=7a82d1efe68f1310VgnVCM10000089f0870aRCRD
• Emergency Management, http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html
• Social Media & Disaster Management, http://www.slideshare.net/epi2oh/social-media-101-training-8911
• Anaheim CERT Monitors Social Media, http://idisaster.wordpress.com/2012/04/24/anaheim-cert-to-monitor-social-media-during-a-disaster/
• Twitter Hashtags for Emergency Management, http://connectedcops.net/2011/01/27/using-twitter-hashtags-for-emergency-management/
• Social Media and the Queensland’s Crisis, by Kim Stephens, iDisaster 2.0 • VOST, http://www.slideshare.net/CMilliganNZVOST/vost-presentation-basics • Quote from Craig Fugate, http://www.informationweek.com/news/government/info-
management/229000918
Appendix B: Image credits • Images marked with credits already are not listed here • Microsoft clip art is not listed here • Logos & trademarks are from company websites • Screenshots are by Christopher Vera • San Diego Happy Hour, http://www.land8.net/blog/2011/11/08/land8-happy-hour-san-diego-style/ • Friends @ Coffee Shop, http://spanish-podcast.com/2009/11/10/spanish-english-intercambio/ • Tunisia one year later, usatoday.com • Victorian Séance, vsrs.livejournal.com/profile • Computer Virus, freecomputermaintenance.com • Privacy erased, plpnetwork.com • First tweet ever, liquid-id.blogspot.com • Compound Interest, ponderingmoney.com • One message before social media, and after, Kim Stephens, iDisaster 2.0 • Bluegill by @browolfgeezuz • Queensland Facebook Dialogue, Kim Stephens, iDisaster 2.0 • Anaheim CERT workflow, http://idisaster.wordpress.com/2012/04/24/anaheim-cert-to-monitor-
social-media-during-a-disaster/ • Craig Fugate profile, http://www.fema.gov/about/bios/wfugate.shtm
Looking for more by Christopher Vera?
• http://chrisvera.com
• http://twitter.com/christophervera
• http://weaklinksecurity.wordpress.com
• http://facebook.com/chrisveraink
• http://www.linkedin.com/in/chrisvera