Social Media 101: Facebook. Agenda Personal Background Social Media Background Why Facebook? How do...
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Transcript of Social Media 101: Facebook. Agenda Personal Background Social Media Background Why Facebook? How do...
Social Media 101: Facebook
Agenda• Personal Background• Social Media Background• Why Facebook?• How do you use Facebook, in general?– Setup of group page– What should you do?– What shouldn’t you do?
• Increase Following & Engagement• Helpful Hints, Tools, & Sites
Personal Background
• Kevin MacDonald CMA–Business Coach–CMA; Lean Six Sigma Training – Black
Belt–Lover of Social Media
Social Media Background
• Kevin MacDonald CMA• Twitter since March 2009–@k_macd11–@L6SBC–@EdmOKFanBus
• Facebook since January 2008–Edmonton Oil Kings Fan Bus
• LinkedIn since July 2007
Social Media History
Why Facebook?
• Volume - 1.44 BILLION!• Demographics
Why Facebook?
• Volume - 1.44 BILLION!• Demographics – 4th Highest Income - $70k/yr• Revenue Per Mobile Visit: – 2nd Highest Per Social Media Platform• - $1.55 via tablet• - $0.42 via smartphone
What Does Facebook Look Like?
Page Setup
• Graphics
Banner Photo
Banner Photo
• Copyright Infringement• No Call to Action• No Sales Pitch• No Contact Information• But Do Keep it Fresh!
Banner Photos
Banner Photos
Page Setup
• Graphics
Banner Photo
Call To Action
What To Do?• Consistency• Variety • Pictures• Videos• Articles
Why Pictures & Videos?
Variety
Variety
What To Do?• Consistency• Variety • Have Fun!
Have Fun
Fun Video
Serious Article with a Picture
What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250
Characters)
Long Post
What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250
Characters)• Post Between 5am and 1pm or When Your
Followers are Online
Posting Time
Posting Time
What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250
Characters)• Post Between 5am and 1pm or When Your
Followers are Online• Know Your Community & Engage Them
Know Your Audience
Know Your Audience
• Your Fans, people that have liked your page• People Reached: People who have at least
scrolled past your posting since it was on their newsfeed.
What Not To Do?
• DON’T SELL!!!!! • Don’t Self-Promote Yourself but Add Value• Don’t Pay for Likes
Don’t Pay for Likes
• https://m.facebook.com/story.php?story_fbid=10154704928625084&id=567555083
What Not To Do?
• DON’T SELL!!!!! • Don’t Self-Promote Yourself but Add Value• Don’t Pay for Likes• Ignore Mad Customers
Mad Customers
• Don’t Ignore Them– Acknowledge them as fast as possible (don’t
delete)– Identify problem– Engage them and have a conversation– Show them and others that you are doing
something about it
Why People Like Your Page?• Discounts, Offers, Competitions
Discounts / Offers
Contests
Why People Like Your Page?• Discounts, Offers, Competitions• Brand is Apart of a Person• Entertainment Value
Helpful Hints
• Use Tools (Analytics, Hootsuite, etc.)• Posts shorter than 250 characters have 60%
more engagement than longer posts• Thursday and Friday have 18% better
engagement than other days of the week• Question posts have double the engagement
of non-question posts
One-on-One Coaching
• One hour per seminar purchased• Doesn’t expire• Coaching Available with Kevin or….• Jim Zittlaw – Social Media Specialist for DESCA– MacEwan University– Bachelor's Degree– Professional Communication
Please Remember!
•Any Additional Questions?
Sites to Help You
• http://hootsuite.com/• Site with Pictures
Articles To Read
• 5 Customer Service Mistakes to Avoid When Using Social Media
• How to Build a Social-Media Strategy That Works
• Which Analytics to Track on Facebook• A 9-Step Guide to Creating a Social Media Ma
rketing Plan• How to Setup a Social Media Business Strateg
y
Suggested Video: Build Your Brand
Suggested Video: Social Media Tips
