Social Media 101
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Social Networking 101 It’s only as good as the people you are connected with!
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Put in simple terms for everyone to understand!
Transcript of Social Media 101
Social Networking 101
It’s only as good as the people you are connected with!
What’s all the buzz about?Friends connect with
Friends Professionals
connect with Professionals
Anyone
The Power of NetworkingMillions of businesses and professional can be assessed nationwide
Online rolodex – Keep track of all of you contact friends / business. Allows you access to others that you want to meet.
Over 2,500 Houston business owners are on InHouston and growing at 30% per week
Over 1,200 Energy Professional are on Energy People 90% are located in Houston
What are you doing? Friends and professionals can talk about their experiences or projects they are working on.
Why do we care? Reach your potential customers!
Cold call – phone or in personReferrals – In our industry or other professionalsMarket to them- Wait for them to call usNetwork- Show up at networking events, make
connections Social media – Connect thru others or attract
them to your profile based on your expertise
You can’t survive without doing them all!
What does that mean to me?
• It’s all about relationships• People do business with people
not businesses• They select you based on what
you can do for them • People change jobs…
businesses stay the same
If you don’t……someone else will!
Where do I start?
• Create your profile page • Invite everyone from your address book / CRM / Database• Search for others that you want to meet• Invite them to connect and request a meeting• Work it!!!! Accept every connection
• Create your profile page • Invite everyone from your address book / CRM / Database• Search for others that you want to meet• Invite them to connect and request a meeting• Work it!!!! Accept every connection
Pick the ones that meet your industry or trade!
What else?
• Blogging– You have valuable information that can be shared
with the world. If people read what your have to say and believe it… You become the expert!
– Search engines will pick up blogs based on key words, drive traffic to your site!
• Twitter– Share your ideas across a huge network– Respond to others that interest you
