Social Media 100A - The Changing Nature of Influence
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Social Media: The Changing Nature of Influence Sunday, January 16, 2011
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Transcript of Social Media 100A - The Changing Nature of Influence
Social Media: The Changing Nature of Influence
Sunday, January 16, 2011
Social Media: Why you should care
Sunday, January 16, 2011
#smphila
My Twitter name is: @jgibbard
and I also tweet for: @devinepowers
Sunday, January 16, 2011
Devine + Powers: A Quick Introduction
Public RelationsSocial Media
Issues Management
Sunday, January 16, 2011
Jeff Gibbard: A Quick Introduction
Geek
MBA
TwitterBlogger
Fan Pages
AppleDesign
Optimist
Communicator
Conversationalist
Participant
Thought Leader
Search
Marketing
Creative Problem Solver
Story-Teller
Social Media
iPhone Addict
GTD
Basketball
Philadelphia Eagles Fan
Yelper / FoodieLeadership
Right Brain / Left Brain
Wordpress
Lover of Gadgets
Sunday, January 16, 2011
Sunday, January 16, 2011
Death by Powerpoint: NOT what I want
Sunday, January 16, 2011
Agenda
+ Mystifying Social Media+ De-Mystifying Social Media+ Q & A
Sunday, January 16, 2011
Are you ready ?
Sunday, January 16, 2011
Here we go...
Sunday, January 16, 2011
Part I: Mystifying Social MediaSo we can demystify it later.
Sunday, January 16, 2011
The world has changedThe world is changing
Sunday, January 16, 2011
Social Media: Whatʼs the BIG DEAL?
Sunday, January 16, 2011
Social Media has removed the ‘Gatekeeper’
Print Radio Television
Sunday, January 16, 2011
Social Media has removed the ‘Gatekeeper’
+
Sunday, January 16, 2011
“The amount of information created by humankind from the dawn of civilization until 2003 is about 5 exabytes of data...
Sunday, January 16, 2011
...that same amount of information is created every two days in 2010, and the pace is increasing.”
-Eric Schmidt, CEO Google
Sunday, January 16, 2011
Participation has changed behavior
Sunday, January 16, 2011
Letʼs go...
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1995 2006
Sunday, January 16, 2011
1995 2006
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1995 2006
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2010
Sunday, January 16, 2011
What does that mean...?
Sunday, January 16, 2011
Conversations are happening
...
Are you listening?
Sunday, January 16, 2011
Conversations
+ People talking about your industry
+ People talking about your brand
+ People talking about your competitors
+ People looking for information & answers
Sunday, January 16, 2011
Conversations
+ People are writing experiences
+ People are writing opinions.
+ People are posting videos.
+ People are posting pictures.
Sunday, January 16, 2011
This is your new Marketing Department
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Marketing is, now, more than ever, about: INFLUENCE
Sunday, January 16, 2011
Trust
Influence
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90% of consumers online trust recommendations from people they know
70% trust opinions of unknown users. (Econsultancy, July 2009)
Sunday, January 16, 2011
95% of respondents indicated that they did not trust advertising.
8% trust what companies say about themselves.
(Michael Hulme of the Institute for Advanced Studies at Lancaster University)
Sunday, January 16, 2011
Would you TRUST a company like this?
+ Doesnʼt have a website+ Doesnʼt use email+ Doesnʼt have a phone
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Would you still buy from them?
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How did you even find them?
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should you participate in Social Media?
Sunday, January 16, 2011
should you participate in Social Media?
How
Sunday, January 16, 2011
Part II: Demystifying Social MediaIt’s really not difficult to be human
Sunday, January 16, 2011
My Social Media 101 Slide
My (simple) definition of Social Media:
The collection of technologies that enable anyone to share content online.
Sunday, January 16, 2011
Assumptions
+ You acquire new business by getting qualified leads
+ You convert a certain percentage of leads into business (Close Rate)
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The two options to get more business...
+ Get more leads+ Improve your close rate
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Listen Create
Measure
Sunday, January 16, 2011
ListeningThe first step to engaging
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Noise -vs- Opportunity
Your BrandYour Industry
Your CompetitorsMisc. Opportunity
Sunday, January 16, 2011
ContentProviding Value
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Sunday, January 16, 2011
MeasurementOften overlooked
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The action that you want people to take,
to transition from site visitor to lead.
The Magic Word: Conversion
Sunday, January 16, 2011
Listen Create
Measure
Sunday, January 16, 2011
No more slides...Letʼs talk.
Sunday, January 16, 2011
Q & A
Sunday, January 16, 2011
Jeff GibbardDirector, Social Media Practice Group
Phone: w: 215-568-2525m: 215-776-0874
E-mail: [email protected]
Twitter: @jgibbard @jgibbard_dp@devinepowers
Website: www.devinepowers.com(My) Blog: www.socialmediaphilanthropy.com
Sunday, January 16, 2011
