Social Media 100 A
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Transcript of Social Media 100 A
- 1. Communities, Content, and Social Media
2. Social TechnographicsShifting patterns of Social Media by Age
Group
2
3. Age declination = increased OC Activity
3
4. Gen Y vs. Non Gen Y Online Activities
5. Creator and Critic Activities
6. Collector and Joiner Activities
7. Spectator Activities
8. What is Social Media?
Internet and mobile-based tools for sharing and discussing
information
9. Whats the easy way to think of it?
Think of it as a party youre there to meet people and enjoy each
other!
10. Social media extends from community
11. Community Engagement
Form around a shared purpose
Collaborative Output is > individual capabilities
Accomplishment of something (activity or purpose)
Shared Purpose & Anticipated Reciprocity
Greater Output & Recognition
Accomplishment & Sense of Efficacy
Sense of Community
12. 13. Graphic Representation
14. Six Degrees of Separation
15. Expand the Components
16. Overarching Principles
- Honest
17. Informal 18. Open 19. Innovative 20. Authentic 21. Human 22. Connected