Social marketing in Italyof Kotler and Andreassen(since1980) Tamborini S., “Marketing e...
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Social marketing in Italy Research Network Policies Activities University Contest Publications Innovation (New Media) Social Marketing European Panel Giuseppe Fattori
Transcript of Social marketing in Italyof Kotler and Andreassen(since1980) Tamborini S., “Marketing e...
Social marketing in Italy
Research
Network
Policies
ActivitiesUniversity
ContestPublications
Innovation (New Media)
Social Marketing European Panel Giuseppe Fattori
Social Marketing, Italy &...
Social Marketing in Italy - The beginningWalter Giorgio Scott has translated in italian the most important books of Kotler and Andreassen(since1980)
Tamborini S., “Marketing e comunicazione sociale”, Milano, Lupetti, 1996
“Social Marketing National Work Group” activated by the Italian Association of Public and Istitutional Communication, November 2004 (it became an Association in 2006)
Social Marketing in Italy – The Contest
“Social Marketing Contest” to better understand the application of this approach in Italy - Since 2004
Social Marketing in Italy - University
Course & Lab of "Social Marketing", University of Bologna, Degree of Public and Social Communication.Since 2004.
Social Marketing in Italy – The Research
Public HealthRise of the social marketing approach
Healthy Vending OASI Report 2009Cergas Bocconi
Second Report about Social Communication in Italy - 2011
A chapter about Social Marketing(opportunities and perspectives)
Social Marketing in Italy – The citizen involvement
Community Based Social Marketing with PartecipaSalute
MASTER UNIBOwith students from
South America
Social Marketing in Italy - 2011
February
April
Social Marketing Bocconi University
(Milano)
May
2011July
October
Social Marketing for Health
Medicine - BOLOGNA
November
Social Marketing Course BOLOGNA
Innovation & HealthRegion Emilia-Romagna
Social Marketing & New Media
International Journalism Festival (Perugia)
www.marketingsociale.net
Social marketing in Regional Health Documents
Social and Health Plan 2008-2010 Region of Emilia-Romagna
Examples from Italy
Social and Health Plan 2008-2010 Region of Toscana
Health Plan 2009-2011 Region of Umbria
POLICIES: national, regional end localRegional
Social and Health Plan Emilia-Romagna
Local Health Plan of Modena
NationalSocial and Health Plan
LEVELS OF RESPONSIBILITY
Local Plan of Modena “Communication & Health Promotion”
TechnicalResponsibility
Political
Responsibility
Managerial
Responsibility
Objectives EvaluationTechnical
Commission (Public Health Professionals)
Conference of Mayors
District CoordinationActivities
Proposals Objectives
PRODUCTPRODUCT PLACEPLACE
PROMOTIONPROMOTION
PRICEPRICE PARTNERPARTNER
Healthy Vending
Activities - Healthy Vending
Partnership and Audience Segmentation
dancingwiththe stars
Put yourself on this map and join the exchange at the EU Social Marketing
Network
WSMC: 2011
Social Marketing in Europei-socialmarketing.org
Contact E-mailS. Suggs [email protected]
J. French [email protected]
C. Lellig [email protected]
C. Domegan [email protected]
J. Huibregsten [email protected]
G. Fattori [email protected]
