Social Marketing for Sanoma SRM
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dinsdag 7 juni 2022 Social Marketing en Influencers – SRM masterclass 1 Social Marketing & fluencers Masterclass Kirsten Jassies @kirst_enj
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Social Marketing including: the steps for a social media strategy, more on Instagram, Pinterest and Youtube and last but not least: influencers marketing
Transcript of Social Marketing for Sanoma SRM
10 april 2023 Social Marketing en Influencers – SRM masterclass 1
Social Marketing & Influencers Masterclass
Kirsten Jassies @kirst_enj
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Social me
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inhoud masterclass:
1. Social Media Strategie2. Instagram
PinterestYoutube
3. Influencer Marketing
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> 1. Social Media Strategie
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Stap 1: Bepaal kpi’s en doelstellingen
MARKETING
Content marketing
Monitoren merk
Sentiment tracking / Insights
Brand awareness
Brand loyalty
Traffic site
Social currency
Influencers
SERVICEInformerenVoorlichtingServiceWebcare
PRODUCTProductontwikkelingCocreatie
SALESCommerceLead generationSales
Stap 2: Bepaal je kanalen
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Stap 3: contentcreatie of curatie
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> discover and share
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> viral content
Stap 4: content verspreiden, engagement creeeren
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VIRAL CONTENTThe secrets of viral content aren’t really secrets anymore.
The viral formula has been tried, tested, reused, and recycled all in the name of “successful content marketing”. Successful marketing in 2014 doesn’t mean getting eyeballs on your
brand, it means getting people to meaningful engage and interact with it.- Brian Solis
Stap 5: monitoren, plannen, analyseren (tools)
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> analytics tools
Stap 6: De resultaten beoordelen
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social cases Sanoma
• Influencersnetwerk BLOGTODAY.nl • Sanoma medewerkers als Hilmar Mulder,
brechtje vd leij, Martin Herman, Colin vd Hoek
• LINDA. Nieuws na 7 maanden 2,4 miljoen UB• Duckstad tweets (300k volgers)• Vtwonen, ouders van nu spreekuur (50k
volgers op Twitter en Facebook, 100 vragen per keer beantwoord)
• Ouders van Nu crowdsourced covers via Facebook (68k likes en elke maand een mooie cover)
• Woonbeurs live
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2. Instagram, Pinterest en Youtube
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200 miljn gebruikers, 75% van alle grote US merken hier al aanwezig ASOS, BMW, Anthropologie, Tiffany & Co. Merken betalen al voor foto’s van grote Instagrammers zoals Negin Mirsalehi (Gigi New York) en Beyonce (Pepsi).
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PinterestOnline contentdiscovery platform met persoonlijke moodboards. Ong 600.000 NL gebruikers, 70 miljoen wereldwijd. Merken als GE, Nordstrom, Zappos, Etsy, FAB, VIVA. Traffic-driver voor sites met unieke visuele content, bv vtwonen en Delicious.
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Youtube en video’s zijn booming. In de US zijn er een aantal netwerken voor youtube creators waar flink geld mee verdiend wordt. Maandelijks heeft het platform meer dan 1 miljard unieke bezoekers. Zij kijken gezamenlijk meer dan 6 miljard uur aan video per maand.
Youtube
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3. Influencer Marketing
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Many businesses are now actively rethinking their marketing and advertising strategies to build and leverage relationships with their target customers and consumers.
These relationships go beyond simply selling products and services, to co-creating experiences with customers and consumers.
Influencer Marketing
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Source for this defenition and the following 10 slides: TRAACKR
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Meet influencernetwerk BLOGTODAY
Blogtoday.nl
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