Social Marketing Cori Lorts, MPH, RD Social Marketing Manager.
Social Marketing
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Transcript of Social Marketing
Social Marketing'Reach For The Sky'
Presented By:-Wadut Al Mamun
Introduction
Social marketing is a new approach to traditional marketing
-Right goods, at the right time, in the right place, at the right priceCustomer prefer to bye brands that has positive image
-86% customer prefer to bye brands contribute to the society
Ref-(Business in the Community/Research International, 1997)
Sky Television’s New Youth initiative-'Reach For The Sky'
-Social marketing programme is important in the growth of a company’s brand.
The Brand
creativity choice connection entertaining innovative.
The 5 Golden Rules of Social Media Marketing
RULE 1: CREATE CONTENT OF VALUE TO YOUR AUDIENCE
RULE 2: IT'S ABOUT THE CONTENT, NOT THE PLATFORM
RULE 3: CONTRIBUTE TO THE COMMUNITY
RULE 4: KEEP THINKING CREATIVELY
RULE 5: REMEMBER THAT THE PEOPLE HAVE THE POWER
Marketing the programme
All teens who will benefit directly from the programme are primary audience
Parents who will benefit indirectly from the guidance received by their son/daughter are secondary audience
Sky Television employees are Tertiary target audience
Target Audience
Young working people who influenced by the entrepreneurship program
Youth like Programs that reflects individual talents, personalities and hobbies
Teenagers like the programs that reflects hobbies and passions
-a research show 80% of teenagers did not want to follow in their parents’ footsteps. (VA Research Limited, May 1999)
Integrated Campaign
Inspirational television announcements Sky magazine website
The Social issue
Sky television paly a key role in helping young people to explore the choice of their lives
Inspire teenagers to think about their feature and show them range of opportunity available for them
sky television assist young people to discover their potential
Conclusion
Social marketing program adopt by sky television to inspire young people about themselves and their feature opportunities.
Sky build its brand to attract new customer and encourage loyalty in existing customer.
Impact of sky television on society