Social, Location, Mobile (SoLoMo) marketing solution at shopping malls in Vietnam
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Transcript of Social, Location, Mobile (SoLoMo) marketing solution at shopping malls in Vietnam
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Social Location Mobile Marketing
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Free WiFi | Map| Mobile Shopping The SoLoMo Ecosystem of VINCOM MEGAMALL & more
Dzung Nguyen [email protected]
A project of An Vien Media
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Smartphone in Vietnam at glance
Source: wearesocial.sg 2014
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Blooming in mobile data traffic
Source: Cisco Visial Networking Index (VNI)
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... drive microcell opportunity
Coverage Model Cellular Network designed for: - Voice (no dropped call) - Light users per cell - High mobility - In-building penetration is low
Density Model Microcell deployment to maximize capacity in small geographies - Wifi - And/or Femtocell, DAS - Wifi: lowest cost, highest BW,
unlicensed spectrum
1 Data user
= 100 Voice users
80% Of all mobile data
traffic from indoors
Source: Cisco Visial Networking Index (VNI)
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SoLoMo Marketing Solution
Source: Cisco
The trend in smartphone era
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SoLoMo Marketing Solution
Social, Location, Mobile (SoLoMo marketing solution)
Free, Ads-supported Wi-Fi
Indoor Map
Mobile Shopping
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• Full coverage at Vincom Mega Mall
Royal City and Times City:
AWING Wi-Fi in brief
The biggest underground shopping malls in Asia (230,000 m2), under Royal City complex with 4,500 super deluxe residential apartments
High density (up to 2 million visitors per month) Full indoor coverage Shopping, Restaurant, Entertainment
Large underground shopping malls (200,000m2) , under Times City complex with 12,000 deluxe residential apartments
High density Full indoor coverage + outdoor centered at
Water-music Hall
And now expanding more …
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Free Wi-Fi
Connect to AWING Wi-Fi 1
Ads popup (automatically) 2
Ads Interaction as required to access to Internet 3 Wi-Fi connection & Internet
access grant 4
Landing pages 5
Timeout after 30 – 60 min per access
Ads interaction OK
No thanks
No Wi-Fi connection N Demo: Bao Tin Minh Chau’s Banner Ads http://goo.gl/KZ1O7y
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Indoor Map & Mobile Shopping
Products, sales, hot deals, … browsing
Store location, way finding, …
Rate, comment & share
http://awing.vn
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AWING Wi-Fi in brief: traffic
Sample traffic at Royal City Source: Google Analytics
Number of user access Unique users Number of total ads pages displayed
Sep
Oct
Nov
Dec
(*) User monthly growth rate at 10%
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AWING Wi-Fi in brief: user profile
Source: Google Analytics
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Why AWING?
• Comprehensive mobile solutions for
shopping users
Free Wi-Fi, Indoor Map, Mobile
Shopping
• Millions of visitors each month
• Age of 16 – 45
• Upper-middle income audience
• High ROI
– Mobile users (more engagement)
– High interaction & CTR
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Ads campaigns
• TVC
• Click to visit
• Animation
• Text matching
Wi-Fi location marketing
• Poll
• Email collection
• Banner Ads
• App download
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Free Wi-Fi | Map | Shopping
Thank you! Contact us:
AWING Team ([email protected]) Or, Dzung Nguyen ([email protected])