Social Listening Donald Trump
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Transcript of Social Listening Donald Trump
![Page 1: Social Listening Donald Trump](https://reader035.fdocuments.us/reader035/viewer/2022070515/58770aec1a28ab890e8b66b7/html5/thumbnails/1.jpg)
Comportamiento del consumidor una perspectiva global
Comprendiendo la Opinión Pública sobre Donald J.
Trump
Andrés CanoRodrigo Figueras
Jaime AbadiCristobal BugedaArturo Samperio
Alejandro Rodriguez
IBM Watson
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¿Por qué Donald Trump?
Si bien parece ser que todo el mundo habla mal de él y critican vehementemente sus puntos de vista racistas y xenofóbicos, los resultados de aceptación preliminares muestran que va en la delantera. ¿Por qué?
![Page 3: Social Listening Donald Trump](https://reader035.fdocuments.us/reader035/viewer/2022070515/58770aec1a28ab890e8b66b7/html5/thumbnails/3.jpg)
69 años
Fortuna: 4 mil millones USD
Empresario / Actor
Republicano
¿Quién es?
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Presidential Election Democrats
a. Republicansb. Jeb Bushc. Hillary Clintond. Ted Cruze. Ben Carsonsf. Bernie Sandersg. Lincoln Chafeeh. John Kasichi. New Hampshire
Immigration a. Jobsb. Laborc. Mexicod. Immigrantse. Chinaf. Syriag. Muslimsh. Refugees
Mexico a. Wallb. Rapistsc. Illegald. Anchor babye. Borderf. Jobsg. Jorge Ramosh. Free trade
Mapeo de proyecto
Brands Products Features
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Mapeo de proyecto 2
Donald Trump Must include:
1.Term:a.Donald Trumpb.Presidential
Electioni. In the context of:
1.Term:a.Pollsb.Leadc.Electiond.Hilary Clintone.Bernie Sanders
(Brands)
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a. America i. Must include:
1.Term:a.America
2.Theme Term:a.Presidential Election
ii. In the context of:1.Term:
a.Make America Greatb.Jobsc.Policyd.Big Governmente.Healthcaref. Donald Trump
a. Immigration i. Must include:
1.Term:a.Immigration
2.Theme Term:a.Presidential Election
ii. In the context of:1.Term:
a.Refugeesb.Borderc.Walld.Donald Trumpe.Mexicof. Immigrationg.Syria h.China
a. War on Terrori. Must include:
1.Term:a.War on Terror
ii. In the context of:1.Term:
a.ISISb.Russiac. Irand.Benghazie.Presidential Electionf. China g.Afghanistanh.Donald Trump
Productos Productos Productos
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Enfoque
31 agosto – 5 septiembre
Opiniones:
Blogs
Boards
Idioma: Inglés
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Chico Popular
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Bien dicho Donald
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2) “..this is what depresses me most. 21st century America, where more than ever the presidential election is mostly a formality where we check a box for whoever appeared most often on TV promising free money”,
¿Qué dicen?
“doom” y “racist”
“Wins”, “upcoming”, y “pledge”
Negativas
Positivas
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Boards vs Blogs
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¿Dónde hablan?
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He can say whatever he wants
31%
15%
Donald Trump
Ben Carsons
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Conclusión
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¿Preguntas?